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From The Mobile Indian
Letsbuy.com and Flipkart.com - A marriage of inconvenience!
What do you do to cheer someone up? "Drink 7UP," says Pepsico India.
As part of the new positioning, Pepsico India's first 'Dil Bole I Feel UP' TV commercial featuring Sharman Joshi went on air in January.
Created by BBDO India, the ad film features a dance-off between Joshi (Sharman) and a penguin. Shot in Australia with CGI (computer generated imagery) and motion capture technology, the film is choreographed by renowned Hollywood choreographer Simon Lind of Happy Feet 2 fame.
The former managing director of The Nielsen Company, Asia-Pacific comes in as chief mentor and co-founder for Indian marketing research venture, MRSS India.
Myntra.com has rolled out an out of home (OOH) campaign for the first time across Tier 2 cities, over three outdoor formats which include hoardings, AC buses, and mall media.
The agency has roped in Vandana Das to head its North operations, while Rajiv Sabnis will head the West operations. Ranji Cherian will continue to head the southern operations.
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