Brand : Axe | Product Group : Cosmetics | Toiletries | Personal care | Name of Agency : Lowe | City of Agency : | Country Of Agency : India | Client : | Work type : Client work | Date of publication / release : Jul 21, 2008 | Body copy : Research report and analysis In our quest to understand women and what they desire, we asked 3571 women in 13 countries to tell us what they found most irresistible. CASE # 97464Response Sometimes I want it 5 or 6 times a day. 72% of women* find it hard to say no to CHOCOLATE at any time. *Brazilian women. In fact, most women around the world agree that there is nothing as irresistible as chocolate. The Axe Research LabFor a deeper understanding of women | Views : 8