The tourism body has called for a multi-agency pitch as it plans to promote brand 'Gujarat' in international markets and further develop the tourism brand in India.
The manufacturer of ladies undergarments has handed over its creative duties to Arms Communications after a multi-agency pitch. The size of the business is estimated at Rs 7-8 crore.
The organisation plans to empanel creative and media agencies for the parent brand, as well as for its RuPay Card scheme. The pitch process is underway in Mumbai.
Tim Isaac, chairman, Bates Asia, was in Mumbai recently. He speaks to afaqs! about how the recent top-level exits at Bates India is actually 'a good thing' and dispels rumours of any supposed Bates-Ogilvy merger.
The agency has released 'Building Brandwealth', a coffee table book for existing and potential clients, agencies, vendors, and stakeholders to celebrate the brand building philosophy that it stands for.
The company has called for a multi-agency pitch for corporate account (Muthoot Group) and its gold finance arm Muthoot Finance. The overall size of the business is said to be more than Rs 120 crore.
