In its second tryst with mass media communication, Cafe Coffee Day has released two product-centric TVCs to promote its newly launched Egg Wrap, an 'all day snack', and Crunchy Frappe, a 'liquid snack'.
In the first mass campaign ever in its category, LifeCell International has launched a major TV offensive to concept-sell umbilical cord stem cell preservation. To persuade would-be mothers to use its stem cell bank, its next TVC will feature Aishwarya Rai Bachchan.
Oreo, positioned as a 'catalyst of connections', has created a new slice-of-life campaign featuring actor Ranbir Kapoor. In markets like Tamil Nadu and Kerala, the same set of ads will feature Tamil star Karthik Sivakumar.
It has been a while since online retail began to modify consumers' attitude towards shopping. Yet, after all this time, Myntra's latest commercial goes back to the basics to remind people about the convenience of e-commerce, making offline shopping its enemy.