Crowdsourcing: no safety in numbers

By Chintamani Rao
'Unilever to boost reliance on crowdsourcing with eYeka' - News Item

'Combinatorial' categories

By Anand Halve
There is a marketing conundrum as old as the expansion of product categories itself: the battle between the high-volume lure of low-priced products, and the attraction of the prestige of low-volume high-priced products. These East and West twain of the marketing did not meet for a long time. So there was a Mercedes and there was a Volkswagen. Or Parker pens and low priced quasi-brands.