AD Nauseam: Part - XVII

By Sunil Gupta
And what, no doubt you're asking, is my good self's view on all the excitement of the scam ads at Goafest(er)?!

'Combinatorial' categories

By Anand Halve
There is a marketing conundrum as old as the expansion of product categories itself: the battle between the high-volume lure of low-priced products, and the attraction of the prestige of low-volume high-priced products. These East and West twain of the marketing did not meet for a long time. So there was a Mercedes and there was a Volkswagen. Or Parker pens and low priced quasi-brands.