'Combinatorial' categories

By Anand Halve
There is a marketing conundrum as old as the expansion of product categories itself: the battle between the high-volume lure of low-priced products, and the attraction of the prestige of low-volume high-priced products. These East and West twain of the marketing did not meet for a long time. So there was a Mercedes and there was a Volkswagen. Or Parker pens and low priced quasi-brands.

AD Nauseam: Part - XVII

By Sunil Gupta
And what, no doubt you're asking, is my good self's view on all the excitement of the scam ads at Goafest(er)?!