Marketer's assault on our Language (MAOL) 1: "Evolution"

By Ajinkya Pawar
What do you do to wash your behind in the washroom? Do you trust your hands to do the job with water, or do you use paper?

Alyque Padamsee's Secret Recipe For

By Suman Srivastava
In 1962, a Russian psychologist, Blyuma Zeigarnik, wrote about a phenomenon that came to be known as the Zeigarnik effect, and has been used by speakers, authors, teachers and advertising people for decades.