Current scenario of Brand management trends for (BOP) bottom of pyramid

By Aamisha Naik
If opportunities remain limited, then our growth will be fraction of our capability as a nation.

Reinventing PR

By Sandeep Khanna
At Cannes last year, for the second year in a row, there was a little but not-so-insignificant surprise. The Grand Prix for PR was won by a mainstream advertising agency.