Up in the air!
The company also flagged off the 'Spot the Lumia' contest, which makes consumers eligible to be a part of a 'Sky Party' on board the Nokia Lumia branded Jet Airways aircraft. read more
Back to the woods for Woodland
The footwear and apparel brand has constructed a hoarding which has the picture of a human face showing the grey matter inside the brain in the form of a Woodland shoe. read more
Volkswagen strengthens digital presence; launches Planet Volkswagen
The digital property will officially go live on October 17, 2011. read more
Monte Carlo brings denim to life
To promote 'true blue', its newly-launched denim range, fashion brand Monte Carlo, has gone in for an outdoor activity targeted at the youth. read more
Now you can click ads on TV
A Bengaluru-based company, Lukup Media, will enable advertisers to create and serve clickable-ads on TV channels. read more
BigRock's big idea campaign
Internet domain registrar BigRock is betting on a first mover advantage in the category with its recently launched integrated campaign on providing website solutions to businesses. read more
Coke's digital expedition before turning to TV
For the first time in its marketing history in India, the cola company has launched its upcoming TVC on the digital medium a few days before it goes live on TV channels. It aims to make the TV ad available to more than 4 million digital media users before it broadcasts on TV. read more
An innovation a day, coming your way
Sambad, the most widely read newspaper in Orissa ran a month-long innovative campaign in September to engage its readers and drive circulation figures. read more
Is Tata Motors behind the Buildadreamcar.com campaign?
A teaser ad campaign to promote Buildadreamcar.com has been live on the internet for the past few days. The website enables visitors to design and assemble a virtual car from scratch read more
Look who's talking!
Marketing ploys that instantly catch the eye are becoming the signature of Volkswagen. This time, to mark the launch of the Vento, its entry-level sedan in India, the German car maker decided to give newspapers a voice read more
Poken: Toy for social networking addicts
afaqs! explores a social media gadget named Poken, which can be leveraged for networking and brand building purposes read more
Cartoon Network's 'fruitful' innovation for Perfetti's Center Fruit
Cartoon Network has partnered with Perfetti Van Melle for in-animation placement of the Center Fruit brand read more
A big, red shopping bag creates buzz for Westside's sale
Branded Westside shopping bags were placed atop radio cabs and mobile vans, in order to generate excitement around the store's annual sale read more
PepsiCo experiments with augmented reality advertising
For the first time in India, PepsiCo tests a new engagement technique, 'augmented reality advertising' or 'ARvertising', to engage youth with the 7Up brand read more
Tata Photon Plus scales new heights in Bengaluru
Using aerial advertising for the first time, the brand hovered around the garden city of India, grabbing eyeballs read more
Godrej creates virtual world
The company recently unveiled a computer simulated environment called GoJiyo, which will create awareness and let consumers experience Godrej products virtually read more
Advertisers capture the blank photocopy sheet
Four students have conceptualised an advertising platform, to make use of the blank side of the A4 sheet for advertisements. These ads are aimed at students in the age-group of 18-24 years read more
Aerial advertising: the new medium to help brands fly sky high
Chandigarh-based SkyAds offers the aerial medium for brands to paint the skies with their messages read more
Titan unveils light-powered Facebook app and website
The company will let users experience the functionality of the recently-launched HTSE watches through digital media. read more
