Q: Given budget limitations while planning media what strategies can one adopt to generate substantial impact through an ad campaign??
Ans: Digital is one such avenue that is high on impact and low on budget. If used sagaciosuly, it can fill in for traditional media as well.
Q: What are the top five criteria to buy the right media? ?
Ans: Buying a media depends on: purpose of the communication, the target group, intended impact, expanse and cost involved.
Q: How effective and worthy is CPRP analysis in context of TAM peoplemeter data sampling negligible size as compared to the universe??
Ans: According to industry veteran Sam Balsara, "The task of research in India is humungous, while the money media players are willing to put in isn’t. In such a scenario, TAM does a reasonably good job." As far as the sample size and the number of peoplemeters is concerned, currently, the count stands at 8,000 peoplemeters representing 35,000 television-viewing respondents across 165 cities and towns that have a population of one lakh or more. Just that it's not clear on who will fund the expansion of the sample size?
Q: Do paid write-ups work for the client??
Ans: Depends on the objective to be achieved. A lot of print publications do marketing initiatives and carry special client-sponsored supplements.
Q: What is a graphic design ?
Ans: A graphic design generally incorporates typography and visual arts. Such designs are commonly used in branding (logos and branding), websites, publications (magazines, newspapers and books), advertisements and product packaging.
Q: What are the ways to measure effectiveness of electronic media?
Ans: For electronic media, media buyers examine the ratings of the programs in which commercials were inserted to make sure the programs delivered the promised ratings. If the actual program ratings are significantly lower than what the advertiser paid for, the media usually "make good" for the difference in ratings by running additional commercials without charge.
Q: How is a media plan developed?
Ans: Media planning is a four-step process which consists of 1) setting media objectives in light of marketing and advertising objectives, 2) developing a media strategy for implementing media objectives, 3) designing media tactics for realizing media strategy, and 4) proposing procedures for evaluating the effectiveness of the media plan.
