8th - 9th June, 2012 in Mumbai
From The Mobile Indian
Digital Campaign for UniverCell
Ok, so folks, let me tell you something that you did not know about me:
I am an IIM Ahmedabad Graduate!
'Look up in the sky. Is it a bird? Is it a plane? No it's that man with that nifty high tech suit showing off again'
And so they gathered around the arena, gathered the multitudes. Their spirits stoked by the spectacle they were about to witness. Their faces painted in tribal colours... the adrenalin rushing through their blood.
My Dear Finance Minister,
Creativity governed by rules would lead to the death of entertainment. Then daily soaps, movies and ads would be like power point presentations using excel sheets. Exaggeration and imagination are the cornerstones of creativity as well as story telling.
When I was young and callow and just making my way in the fungus-filled ravines of the Indian ad industry, there was a client of ours in the erstwhile HMM (now GSK) named Pran Choudhury, but known to all as the legendary PKC.
So, can someone please explain this ad to me?
Once upon a time there was a couple who was going through serious marital discord. Then they discovered a 'Midas' cream which made intimate parts of women's body fairer.
This is a reproduction of the article I wrote for the Sunday Economic Times for April 15 edition.
First and foremost, let's raise a toast (once again) to Instagram for pulling off the deal of the century. Or maybe the deal of the milky way.
What surprised me about the Instagram acquisition by Facebook was not the transaction itself, but the price.
I am clear about one simple concept.
My son, my life, one day you will grow,
Life has come full circle for the brand IPL. It was created on the back of India's unexpected win of the inaugural T20 championship.
I guess you've seen this Samsonite Cosmolite ad a few times now on national TV.
That it's almost impossible to distinguish between mobile services, especially when one outperforms the other in the minor matters of call drops, non-connections and hearing your own voice echoing back at you when you want to speak to someone else; and of course matters like incomprehensible bills and even more incomprehensible help centre executives are now passe and not worth even a passing mention in any (echoing) conversation.
In the 2007 film, 'Chini kum', there is a little girl ("Baby Swini Khara", as known in the credits), who is so young she has not yet lost her milk teeth, but happily answers to the epithet 'sexy', used by an aging bachelor played by Amitabh Bachchan.
This is from my previous post, posted a couple of years back when Piyush was conferred "life time achievement award" by AAAI.
A couple of days ago, I saw the below advertisement in the Times of India:
I wrote this letter at the behest of the Economic Times as a post budget reaction from an entrepreneur's perspective.
