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- By Anand Halve
There is a marketing conundrum as old as the expansion of product categories itself: the battle between the high-volume lure of low-priced products, and the attraction of the prestige of low-volume high-priced products. These East and West twain of the marketing did not meet for a long time. So there was a Mercedes and there was a Volkswagen. Or Parker pens and low priced quasi-brands.
- By Alok Kejriwal
Assuming that the term 'Business Model' is the same as 'Revenue Model' is assuming that the word 'aspiration' means 'inspiration'. Then, you might as well assume that the surname Singh is the same as Kejriwal.