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- By Vinay Kanchan
It took the 113th minute to break the deadlock.
- By Anand Halve
Sometimes, brands want to be representatives of something more than mere consumer benefits; they want to represent a school of thought. They want to ladder up the emotional benefit to the stratospheric level of a philosophy of life, even gather metaphysics into their fold. Of course, it is a short distance from metaphysical abstraction to gobbledygook.