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| Date: March 19, 2008 Time: 9:30 am to 4:30 pm Venue: Taj Lands End, Bandra, Mumbai |
In an increasing number of product categories, volume growth for marketers is coming from small towns all over India.
What are the challenges to capturing that potential?
Are consumer aspirations in smaller towns different from those in the metros? What are the patterns in growth consumption? Can regional media deliver the reach and the frequency that marketers demand?
agencyfaqs!’ ‘101 Markets: India Beyond the Metros’ will seek answers to just these questions. Well known speakers and panelists will discuss what it takes to be a big success in small town India.
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