No Mobile No Marketing
No marketing plan is complete today without factoring in the mobile phone as a brand communication vehicle. A mobile phone is not just a device, it's a world full of exciting opportunities. With mobile applications gaining traction, a new ecosystem is waiting to be explored. Are marketers evolving in sync with rapid strides the technology is taking? Are compelling handset prices compromising on features? What does 3G have in store for mobile users? Many such pertinent questions will get resolved at Mobile Conversations 2011.
'Mobile Conversations' is a day long seminar which is a meeting point for mobile industry professionals, brand managers and creative agencies. It will focus on the role mobile can play in the media mix, being the most personal and interactive of mediums. The seminar will also highlight the immense potential that the mobile holds for a creative and effective marketing campaign for any brand.