There are many platforms available for mobile marketing, and this session will give an in-depth look into each of them and the opportunities they hold for marketers.

Key issues:

• Advertising options on SMS, voice, WAP, applications and gaming.
• Response rates and effectiveness of each of these, as well as the usage and trends.
• Mobile-only marketing campaigns and their efficacy.

This session will explore where mobile stands in the overall marketing strategy and how it works with other media.

Key issues:

• Integrating mobile marketing into a multi-channel campaign.
• The budget allocation by marketers to mobile and where it stands.
• How to measure the success of a mobile campaign?
• The challenges of adapting creatives to the mobile medium, and do we need specialist mobile agencies?

This session will focus on what goes into creating an effective mobile marketing campaign and how each platform on the device can be used for communicating with the target audience.

Key issues:

• Dos & Donts of mobile marketing.
• Factors to consider when choosing form of mobile marketing.
• Level of personalisation possible on mobile (Delivering targeted, contextual and personal mobile advertising).