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| Sreekant Khandekar, director afaqs! and editor,
The Brand Reporter, sets off the proceedings. |
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Four sessions over nearly five hours kept
the audience glued to its seats in a packed house. |
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| Vijay Shekhar Sharma, founder and managing director, One97 Communications, one of the main sponsors, talked about how mobile marketing, a late starter compared to the internet, has moved ahead by leaps and bounds. Led by the mobile operators, it has become a potent medium for
almost every category. |
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Brisk registrations at the welcome desk highlighted
the curiosity the conference generated. |
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| Prasanna Singh, afaqs!’ chief operating officer and publisher, The Brand Reporter in conversation with
Sanyog Jain, chief operating officer, SMSCountry, an SMS advertising company. |
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Sujai Srivastava, deputy general
manager, Reliance Communications addresses the audience
during the first session on ‘Avenues in Mobile Marketing’. |
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The other panelists (sitting from left: Gopala Krishnan, co-founder,
Mobile2Win, Srivastava and Gautam Chhatwal, associate
director, marketing, Jump Games) watch as Ajay Gupte,
business head (north and east zone), OnMobile Global, takes
his turn at the dais. |
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Gopala Krishnan addresses the issue of
mobile marketing options. |
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| Ajay Vaishnavi, director, telecom,
Indiatimes.com, on the ‘Role of mobile in a marketing
campaign’. |
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Srinivas Murthy, general manager - flavours,
Coca-Cola India talked about the success of Sprite’s
mobile campaign. |
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The panelists (from left), Murthy, Prasanth Mohanachandran, executive director, digital services, OgilvyOne Worldwide and Vinod Thadani,
regional mobile director, GroupM Interaction (India and
South Asia) take questions from the audience. |
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Abhijit Saxena, CEO, Netcore Solutions (MyToday, one of the sponsors) on the essentials of launching a successful mobile campaign. |
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| Panelists (from left), Saxena, Manoj Dawane, CEO, Mauj Mobile, Anuj Kumar, executive director, South Asia, Affle (SMS 2.0) and Raj Singh, co-founder and managing director, ActiveMedia field questions. |
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Narasimha Suresh, CEO, TELiBRAHMA present case study on IPL Bangalore. |
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| Abhay Singhal, co-founder, mKhoj present a case study at the event. |
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