Mohit Anand, Country Manager, Microsoft Entertainment & Devices Division, Microsoft India, fun, edutainment and plain entertainment are a lot more serious business. Mohit has been associated with the IT industry for over eleven years now. Here, he talks to agencyfaqs! about Microsoft's product offerings for children... more>>

Purnendu Bose, COO, Hungama TV, has been spearheading the operations of the channel right from January 2004 when UTV officially announced the project. Starting from scratch, he led the team to launch the kids channel... more>>

Ian Diamond, senior vice-president and general manager, Turner Entertainment Networks Asia, retraces the journey of Cartoon Network in the last eight years and talks about the channel's efforts to promote the animation industry in India... more>>

Uday Mathur, managing director, Egmont Imagination India, talks about how EuroKids changed the concept of pre-schools in India... more>>

B Viswanatha Reddi, managing director, Chandamama India, talks about how to expand base without taking one's eyes off the core audience... more>>

Siva Mohan Reddy, executive director, Nutrine Confectionery Company, unravels the mysteries of marketing to children... more>>

NC Venugopal, MD, Parry's Confectionery Ltd, talks about impulse purchases... more>>

An interview with Raphael Kuriyan, CEO, Funskool (India), about the dynamics of the toy industry... more>>

An interview with Subhinder Singh Prem, ED, Sales & Marketing, Reebok on how the company has mastered the art of talking to kids... more>>

McDonald's India, which opened its first restaurant in India in October 1996, has virtually spearheaded the 'burger revolution' in the country. Here, Vikram Bakshi, managing director, talks about how Mcdonald's has endeared itself to the child in each one of its customers... more>>