Brands line up to cash in on Shrek mania
McDonald’s, Kellogg’s, HP and AMD are among the brands trying to ride on the popularity of ‘Shrek 3’, which will hit the screens on June 1... more>>


Kids’ channels plan a cool summer
Summer is a special time for anybody who has anything to do with kids. For kids’ channels, it can mean a make-or-break scenario as sampling takes a peak and programming needs to create drivers... more>>

Nick all set to spice up vacation time for kids
The kids’ channel has launched ‘Nick Fundoo Superstar Contest’ with nine sponsors on board... more>>

Sun TV to launch kids’ channel; brands it Chutti TV
The channel will go live from Sunday, 29 April... more>>

Cartoon Network, Pogo line up summer vacation treats for kids
The summer season is considered to be the most lucrative for the kids’ market and most kids’ channels try to consolidate their programming during this period... more>>

'M.A.D on Demand' this Holi on Pogo
This Holi, Pogo will paint the world of kids in the exclusive colours of M.A.D. with a back-to-back telecast of the best episodes of this award winning Pogo original production... more>>

Lifebuoy 'Main Bhi Krrish' winners meet Hrithik
Ten little stars from across the country enjoyed a face to face meeting with Krrish super star Hrithik Roshan. The little stars had a fun filled evening playing games painting cards for Hrithik and solving puzzles... more>>

TV makes some outdoor overtures
Taking children away from the clutches of TV not only makes great business sense for TV companies, but is also a godsend for parents always complaining... more>>

Mahadevan to sing title track for Cartoon Network
Cartoon Network has roped in acclaimed singer and composer, Shankar Mahadevan to sing the title track of The Justirisers, an all-new action series, set to launch on network's hip and happening action block... more>>

Science comics launched for children
Young Scientists India (www.theyoungscientists.in), a subsidiary of Young Scientists Singapore, has announced availability of their innovative science comic magazines for children... more>>

Krishna sequel rules ratings on Republic Day
Cartoon Network and POGO’s popularity topped this Republic Day (January 26th) with the premiere of ‘Krishna: Makhan Chor’ on Cartoon Network garnering a 1.6 TVR... more>>

Cartoon Network premieres ‘Krishna: Makhan Chor’
After the successful premiere of Krishna: the Birth, on the occasion of Janamashtami, Cartoon Network will celebrate Republic Day with the Indian television premiere of ‘Krishna: Makhan Chor’... more>>

Call of the Orient
If you thought the only worry parents had about ‘foreign influence’ on their kids was from the West, think again. A lot of this influence also comes from the Far East as well... more>>

Disney to focus on adult teens
After launching its first original production, ‘Vicky aur Vetaal’, Disney has produced yet another show called ‘Dhoom Machaao Dhoom’, co-produced by Sundial Creative, owned by Raveena Raj Kohlli... more>>

‘Little’ magazines grow up!
Out of the top 50 English magazines listed by the Indian Readership Survey (IRS) 2006, five are children’s magazines. Interestingly, Champak with a readership of about 250,000 fares better than the fortnightlies Outlook Money and Dataquest... more>>

Designer car for Pogo Amazing Kids Awards viewer
Pogo Amazing Kids Awards 2006, has added another new innovative initiative to engage its young audience... more>>

Third Hungama Captains Hunt reaches Delhi
The final countdown for our future leaders starts now…who will be the lucky set of 10 out of 1,68,318 kids to run a TV channel? Hungama TV has received phenomenal response from kids across the country... more>>

Cartoon Network speaks Tamil
Cartoon Network has several plans to consolidate its regional audience base. The popular kids’ entertainment channel will premiere two famous animation films dubbed in Tamil... more>>

Cartoon Network begins three-city video gaming championship
Following the phenomenal success of Hojaye Shuru! - The Beyblade Championship, India's number one kids' channel, Cartoon Network, announces another thrilling championship - TOONAMI: Game On, Video Gaming Championship for Indian kids... more>>

Disney uses ‘confusion’ to launch first Indian production
Walt Disney India has announced the launch of its first major Indian production, ‘Vicky Aur Vetaal’. This is the channel’s first original live action series in Hindi... more>>

Disney launches nationwide promotion, ‘Disney’s Little Princess’
The Disney Princess merchandise includes toys, clothing, footwear, games, home videos, home products, paints, stationery, television and theatrical content and mobile downloads... more>>

Cartoon Network launches pan-Asian animation contest ‘Snaptoons’
Cartoon Network has launched a creative talent contest called ‘Snaptoons’ (short for ‘New Asia Pacific Cartoons’). The contest will invite all Indians – poets, artists, amateurs, professionals, students, individual animators, animation studios... more>>

Promo Power: For in-school marketing, children show the way
Promotional marketing has been evolving on different planes in India. It has grown from a tactical afterthought to a core strategic tool to build brand demand and customer relationships... more>>

Cartoon Network provides video-on-demand on Tata broadband
Cartoon Network has made a landmark move in providing 360 degree access and entertainment to viewers, by signing its first video on demand (VOD) deal in the country with VSNL... more>>

Tata Group awards winners of National Essay competition
The Tata Group felicitated the young visionaries of Mumbai at the city level function of ‘Tata Building India National Essay Competition’ at a felicitation ceremony held at the Nehru Centre in the city last week... more>>

Tata Sky to edutain kids with 'Actve Wizkids'
Progressing further in its brand promise of offering choice, control and convenience to viewers, Tata Sky Ltd has launched Actve Wizkids. This is the seventh interactive service from its stable... more>>

POGO ventures into merchandising with POGO Fly Wheels
Kids channel POGO has finally ventured into merchandising in a big way, following big brother Cartoon Network's footsteps. After launching Powerpuff Girls, Dexter and Johnny Bravo consumer products last year... more>>

Softball: Working for a kids’ channel
Working with a kids' channels sound like a lot of fun, but how tough is it to actually get children to watch your programmes? agencyfaqs! decided to get behind the scenes and pose the question to the people... more>>

Disney and Infomedia India join hands to launch kids' magazine
Walt Disney India has tied up with Infomedia India to launch a magazine for children. The magazine, called 'Disney Adventures', will be launched by October. 'Disney Adventures' is currently present in markets such as Australia and the US... more>>

Virgin Comics all set to foray into India
Virgin Comics LLC, a New York based company owned by Intent Media (co-owned by writer Deepak Chopra and filmmaker Shekhar Kapur) and the Richard Branson promoted Virgin Group, recently launched Virgin Animation in India... more>>

Cartoon Network launches animated series on Krishna
Cartoon Network has chosen the occasion of Krishna Janmashtmi even to launch yet another Indian animated series, 'Krishna: The Birth' on August 16, 2006 at 2 pm... more>>

POGO Amazing Kids Awards returns in its third year
In its third year, POGO Amazing Kids Awards 2006 continues to provide a platform to Indian kids to acknowledge and celebrate their achievements. This year’s awards will be presented in a new serialized format... more>>

Log on junior, this one's for you
A hard-boiled candy may not be your idea of innovation, but one brand’s marketing strategy in this category is worth a second look. In a country where marketing for kids is still evolving... more>>

Zee TV launches Sa Re Ga Ma Pa children’s series
After the mega success of Sa Re Ga Ma Pa Challenge 2005 and Ek Main Aur Ek Tu, Zee TV is starting a completely new series – “L’il Champs” with 22 new young contestants... more>>

UTV focuses on animation business
UTV, the television software major, is taking its animation business very seriously, specially after it bagged two new projects from international production houses, which collectively are worth around US$ 14 million... more>>

Disney brings 'Power Rangers' merchandise to India
The Walt Disney Company India has launched a new line of merchandise around its popular show 'Power rangers'. This new line will be under the Disney Consumer Products and will include products such as toys, clothing... more>>

Sunny days are here again...
It’s not only children who look forward to the long-awaited summer vacations. Summers brighten up kids’ televisions channels too. Consequently, there’s a lot firing up the small screen this summer... more>>

Learning a thing or two from your kid
There are certain things that today’s kids know better than their parents, and that’s technology. Based on that insight, Reliance World’s latest TVC showcases... more>>

Pogo plans to be more Indian
Kids’ channel Pogo is planning to get more Indian. The channel is all set to introduce a few locally produced shows. One of its new initiatives is a show titled ‘It’s Alive’... more>>

Hanuman: The India superhero now in comics
After striking a chord with its well-known, original characters, Chacha Choudhary, Billo and Pinky, the Diamond Group of Publications has now added Hanuman to its portfolio... more>>

ICICI Bank signs up Tom & Jerry to promote Young Stars a/c
ICICI Bank, India's second largest bank has tied up with the number one kids’ network of India, Cartoon Network and signed on their iconic toon stars Tom & Jerry as the brand ambassadors... more>>

Kids’ primetime on television same as adults: Survey
So far, 4 pm to 7 pm was considered the prime-time viewing band for children aged 7-14 years. But, according to New Generations, Cartoon Network’s annual study on children... more>>

Hungama’s hopes high on Japanese animation
Japanese animation might have failed to tickle Indian viewers in the form of Animax, but that hasn’t stopped another kids’ channel, Hungama, from banking on it... more>>

Interactive toy manufacturer sets franchise in India
Build-A-Bear Workshop, an interactive entertainment retailer of customized stuffed animals, announced an agreement with The Murjani Group in India... more>>

All dressed up and ready to go!
Children love playing dress-up. It’s especially fun when they are trying out their parent’s clothes, way larger than their size. However, this seemingly little ‘game’ is worth Rs 7,310 crore in India... more>>

Pogo marks time the GEC way
Kids channel Pogo has revamped its ad sales strategy. It has adopted the GEC (general entertainment channel) way of selling ad slots. Among the GECs, the ad rates vary as per the television rating... more>>

Winx Club ‘magical fairies’ range launched in India
They’re smart, they’re stylish, and they’re magical fairies! The Winx Club dolls, starring in their popular TV show on Pogo, are fantastically fashionable friends... more>>

Role reversal: Reach out to kids through their moms
Here's a case of sure role reversal. Marketers have always tried to reach mothers through their kids. But the Disney channel is trying to reach out... more>>

ITC Foods rides on Cartoon Network's Beyblade popularity
Cartoon Network Enterprises (CNE) has entered into a deal with ITC Foods to promote the Sunfeast Cream Biscuit and Sunfeast Pasta Treat brands through Cartoon Network's... more>>

Animax hopes to strike the right note this time
Animax, the animation channel, which is in its second year of operation, has still not been able to make an impact on Indian television... more>>

UTV pumps up its animation business; to launch two mega animated movies
UTV has decided to give a boost to its animation business with an investment of Rs 25 crore. The company plans to refurbish its animation studio... more>>

Turner gets ahead of Disney; decides to launch theme parks
Turner International has decided to launch theme parks across Delhi and National Capital Region (NCR). The first theme park, Planet Pogo will come up in Rohini... more>>

Mattel launches 'Barbie as Rapunzel' range
Mattel has launched its latest avatar of “Barbie as Rapunzel” based on the fairytale of the princess with unusually long hair. It is the story of an imaginative, courageous girl who is locked... more>>

Playing it right: Branded toys in India
It’s big, it’s growing… and it’s fragmented. Euromonitor International’s report Toys and Games in India indicates just that. According to the research firm, the top 12 players in the traditional toy market... more>>

Kids' products: Not so little anymore
Little Rohit gets out of his specially designed bed each morning, puts off the Mickey-shaped alarm and moves to his own washroom to brush with a cute toothbrush and his bubble-gum flavoured toothpaste... more>>

Pulling them by the ear: Is radio still relevant to kids?
So, what did you do on 11th December? Spared a thought to kids? In case you didn’t know, that was the International Children’s Day of Broadcasting... more>>

Seacod and McDonald's offer fun, games and nutrition
A leading pharmaceutical company providing nutrition products like Cod Liver Oil, has tied up with McDonald’s to give to offer healthier food to its young customers... more>>

Next>>