Understanding kids: AN MCI Asia Pacific study
Across the globe, kids are emerging as a homogenous consumer cluster of their own and India is no exception. more>>

The Starcom Study on Pester Power
The Starcom study conducted in Mumbai and Pune amongst children in the age group of 4 to 14 talks about the importance of Pester Power (Courtesy: Mindspace Events) more>>

Transforming Kids Insight into Innovative strategies in the market
Kids are non-linear, spontaneous, visual, playful and more fantasy based in their thinking & processing...a presentation by Poonam Kumar on how to transform kid's insights into innovative strategies (Courtesy: Mindspace Events) more>>

Effectiveness of Advertising to Kids
What attitude do kids have towards advertising? Are kids the brand decision drivers...? This presentation by Anshuman Misra throws light on many such questions (Courtesy: Mindspace Events) more>>

New Generations 2002 - An NFO WorldGroup Research
• Target - 7-14 yr olds
• Media Habits, Brands, Ads and Promos, Values and Attitudes,Pester Power... more>>

Kids Media Habits
• Targeting the ‘young & restless’ - through Television
• What kind of programs do they like to watch?
• What Channels do they like to watch?

What do kids really want?
Retailing to children is a difficult task but by no means an insurmountable one. Retailing consultant Mudit Kapur talks about how the retailer could appeal to kids. more>>

Kids and Fiction
Stories fascinate all ages. A McCann-Erickson study on how kids relate to the characters they read about in stories and how they can be used by advertisers to communicate to kids as a consumer segment. more>>

The Uniform Dichotomy: Kidsearch NFO-MBL India
Marketing to kids is no child's play. Armed with big budgets, powerful brands, multiple media options, marketers are trying to grapple with a new set of decision makers: Kids. more>>

The Playground
This NFO-MBL report on kids delves into the factors that influence the process of growing up. more>>

Rearranging the Building Blocks
A child researcher's perspective on the role of changing parent-child relationship. more>>

Toys and Kids: A Research Perspective
A Research Perspective from Cartoon Network Toy marketers beware: Toys lose their appeal as kids start growing up. more>>

The unintended effects of advertising
Do Indian brands and agencies act with caution? more>>

Brands, kids and Indian advertising
How do we ensure that advertising messages have no negative influence on kids? more>>

Unravelling the mind of the child
The growing importance of children as influencers has resulted in them being used as bait to attract the otherwise elusive consumer. more>>

Implications of advertising to children
Kids are active seekers and influencers for a whole range of products affecting their lives. more>>

Kids can tutor parents too
Dr Morepen is trying to promote health awareness through kids more>>

Positioning and kids
Kids are not really loaded with money and patience but they want instant gratification. more>>

Marketing to kids...
Since brand characteristics are variable, the impact of marketing to children must also vary by brand. more>>

When advertisers talk to kids...
...it's best to talk to them in their own language. And the crux of the whole issue is to keep the whole message short and simple. more>>