HindustanTimes.com ties up with Google
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2003-10-31 •
International Internet companies are obviously gung-ho about the prospects of the Indian market. Lead search engine marketing company Google has tied up with HindustanTimes.com as a media vehicle for its sponsored contextual advertising.
HindustanTimes.com – which has been developed by Mindtree Consulting over a two-year period – had to undergo a technical test to be eligible for the tie up. As Sanjay Trehan, chief executive, HindustanTimes.com, says, “Our backend met with the stringent requirements of Google to get this deal going.”
Talking about the financial aspect of the deal, Trehan says, “It's not enough to make me jump off my seat but the deal is expected to generate a couple of crores, hopefully, in the long run.” Talking about the overall prospects of the deal, Trehan says, “After all, the search category is huge and along with my talented team, we are building a worldclass brand. The idea behind the Google tie-up is not only the money but the value contextual advertising brings to our global surfing community.”
The deal has also turned out to be lucrative from Google’s point of view. HindustanTimes.com logs around 90 million page views very month and its story pages alone have around 30 million page views or impressions a month.
According to figures published by WebSideStory's StatMarket data, search sites accounted for more than 13.4 per cent of global referrals in 2002, up from 7.1 per cent, the previous year. Direct navigation also increased from 50.21 per cent to 65.48 per cent in the last fiscal year.
With the Indian consumer becoming more Internet savvy, contextual advertising is expected to realise its full potential in the country .
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