Affiliate marketing | Banner advertising | Internet marketing | IT-enabled services | Media planning on the net | Mobile telephony | Satellite radio

 

Affiliate marketing

Are web services on the horizon for affiliate marketing
As affiliate marketing continues to grow in the enterprise, many firms say they are looking at web services to fuel innovation and future growth.

Where do affiliates come from?
All forms of performance marketing are expected to erode CPM-based budgets, accounting for nearly half of online marketing expenditures within a few years.

Promoting your affiliate program
Growing your base of affiliates requires every bit as much thought and attention as growing your customer base.

Automated affiliate communication
As much as management would like to throw money rather than resources at affiliate programme, the fact remains it's largely about relationships.

More cool tools for the affiliate manager
All affiliate managers know that they need super affiliates - those that make up the 5 per cent in the 95/5 rule. But the burning question is: Where do I find super affiliates?

What is the best affiliate solution?
Many factors contribute to an affiliate programme's ability to rise above the mediocre masses. One such factor is the relative experience of the affiliate manager/team.

The big lie about spyware and adware
Ad-supported applications are old news. What's new is how the adware industry uses this model to market and how detractors lump all these applications in a pile called spyware.

Performance-based testing: Avoid the most common affiliate mistake
Successful affiliate programmes incorporate direct marketing principles that have been practiced for years. They live and breathe numbers, not opinions.

Commonsense Web Design for Affiliate
If you're an affiliate Web master, you're responsible for everything: design, copy, programming, search engine optimization, and more. Usability is the defining principal tying all these functions into place.

How to Reach the Top of the Inbox
Getting on top of your email -- making sure it gets there -- is becoming as hard as it once was to get on top of the search engine listings.

Fewer leads, better quality
A new breed of affiliate programmes is rising, one that focuses on quality instead of quantity.

The four myths of affiliate marketing
Finding an audience is still a game of measuring risk. The new affiliate game is to weigh these risks to find the perfect formula of price, margin, and performance.

Waking the dead
If you don't know how many of your affiliates are active, you'd better figure it out quickly.

Affiliate marketing evolving into cooperative e-commerce
Today's affiliate marketing and e-commerce programmes will likely evolve from one-size-fits-all links to one of three models: syndicated boutiques, e-commerce networks or "elastic retailers," says a new industry report.

Reevaluating affiliate marketing
An effective affiliate marketing program can not only generate new customers, but it can also introduce a cataloger to new audiences.

Click through and be counted
Industry experts forecast that 35 per cent of the online business would be transacted through affiliate marketing by 2005.

Tap the power
Online initiatives, such as affiliate marketing and breeding loyalty through compelling content, represent some of the best ways to keep the attention of Internet users.

Let your affiliate build your opt-in lists
Many online businesses are trying to capitalise on the credibility and revenue that an e-zine adds.

Categorisation and promotion
Here is a six-step plan designed to help you accurately categorise your Affiliate Members.

The value of a customer and the value of an affiliate
In a tight economy, the most important thing you should be doing with that customer is keeping them.

Commercial overkill
Many sites are cramming more adverts on their pages and heavily pushing their affiliate programmes. The problem is at some point the law of diminishing returns kicks in.

Affiliate marketing: Regulating chaos
Most online marketers theorise how e-commerce should regulate itself. The affiliate industry is actually doing something about it…

Marketing The Affiliate Way
A successful affiliate marketer is efficient and savvy, can locate a good business opportunity and extract its full income generating potential. How does he do it?

Making money with affiliate programmes
Making money with affiliate programmes requires much hard work and continued attention to developing and retaining visitor traffic. To retain visitors, you must create stickiness.

Affiliate search engine tips
A Top 10 ranking in a major search engine will often generate more targeted traffic than an expensive banner ad. Check out the complete list of major search engines one must be familiar with.

The hunt for the perfect affiliate solutions provider
The Achilles' heel of many affiliate programmes is their hasty, uninformed choice regarding an affiliate solution provider. Here’s how to avoid the trap.

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Banner advertising

Internet advertising changes gears
Pop-ups may be losing the Internet advertising race but a plethora of new ad formats are jockeying for position.

Advertising.com optimisation tool delivers brand impact, cost reductions
According to a study by Advertising.com, key brand metrics for three advertisers' online campaigns rose significantly with the use of a real-time media optimisation tool.

New wave of web ads on the way
Internet marketers are promising a new generation of online advertising "lite" that's more effective and less annoying than some current methods.

New wave of web ads on the way
Internet marketers are promising a new generation of online advertising "lite" that's more effective and less annoying than some current methods.

Rich media ads: A buyer's guide
With so many players out there, which company is best suited to handle your rich media campaign? Here's help.

The problem with Internet advertising is the ads
The problem with Internet advertising is that it hasn't figured out how to adapt to the usage behaviors of the medium.

The banner's comeback?
Despite the many available inventive and effective online formats, the Internet is rife with lurid and pushy ads that slow load times and block content from frustrated users.

No Consensus on Future of Pop-Ups
Web publishers admit the current torrent of pop-up advertisements may bother many Internet users, but few agree on how to solve the problem.

Ad Groups Take Another Whack At Measurement Standards
A triumvirate of ad trade groups is developing more detailed guidelines for interactive advertising campaign measurement.

Slowly, Surely, Internet Advertising Climbs
Internet advertising's comeback is progressing quite nicely. Industry revenue for the second quarter of 2003 was $1.66 billion, up 14 percent from the same period a year ago, and nearly 2 percent higher than in the first quarter.

This Headline Is Where the Action Is!
Online headlines are like offline ones: extremely important. They're 90 percent of the reason anyone will read your ad copy.

Sounds like a great idea
When designing online ad creative, the quality of some elements – visuals and copy, for example – can make or break a campaign.

Big banner ads rule
From pop-ups to emails, increasingly larger banner graphics are beginning to dominate the Internet.

Display ads back from the dead
Display ads, originally known as banners, are the Lazarus of online advertising. They're staging a comeback, just after being given up as dead.

Relevance: Build it and Consumers and Advertisers will come
The Online Advertising industry has developed ad products more complex than anything that has been available to date - sophisticated ad servers, broadband-biased rich media formats, day-part targeting, and an exhaustive array of advertising formats.

Long-Derided Banner Web Ads Could Be Worthwhile After All
The concept of banner ads has been termed as an unsuccessful concept but research study reveals that companies have spent tens of millions on banners since the late 1990s.

Internet giants battle for online advertising
With search results giving better returns than banner ads, bigger players like Google, Yahoo!, MSN and e-bay fight to have a larger share of the $2-billion pie.

The rules of engagement
A successful Internet ad needs to have several touch points where the consumer interacts with the brand, positively.

We'll return after this message
Just like television programmes, Internet sites also take a break for a commercial or an advertisement

Banner ads click with customers
Banner advertising helps companies retain customers by bringing them back to a company's website faster and encouraging them to spend more.

Net now has consumer bite
Big advertising spenders in the consumer goods sector are exploring Internet campaigns, giving hope to publishers in the fledgling medium.

No complaints in the online ad biz
Snazzier ads and better technology are luring more marketers to the web, providing nice, steady growth for DoubleClick and aQuantive

NEC develops world's first TV mobile phone
NEC announced that it has developed the working prototype of mobile phone, which is equipped with the receiver of terrestrial digital TV broadcasting.

Banner advertising is here to stay
Since it began in 1994, Web banner advertising has been steadily growing at an amazing rate. Then why is it that the popular press makes it sound like the South Sea Bubble.

Should there be an upfront for online advertising?
Can the Internet advertising market support the kind of upfront ad space auction that has long been the business model for TV?

Pay for performance ads
The new crop of Pay-Per-Performance advertising methods give you results or you don't pay. Instead of paying to place your ad, you pay for each lead your ad produces.

Inventing the clickless ad
Many major online players have distanced themselves from the clickthrough as a valid measurement of effectiveness. What takes its place then?

Banner Advertisements: Should We Animate?
A study on banner advertising attempts to better understand ad effectiveness by investigating user awareness rather than click-through rate.

What is banner advertising?
Need a crash course on banner related terms? Find out about costs, banner placement, run of site and other terms. Also present are several important issues related to banners...

What you don't know about web ads will cost you
The same banner space, available at three different rates? This is known to happen especially now when sites are finding it hard to sell all their ad inventory. In such a scenario, an advertiser can cut better deals if he has knowledge of banner advertising...

Creating your own banner for advertising
If you don't know how to make a banner, get a professional to do it. Remember, too much animation may turn surfers off. For helpful guidelines on making or getting a banner made…

Banners - Common questions answered
Am I reaching the right audience? Which sites should I advertise on? What will it cost per impression? Find answers to these and other common queries about banner advertising…

Banner ad placement study
This study examines what impact the location of a banner can have on click-through rates (CTR). It has been found that banners placed roughly in the top half of a page generated much higher click throughs compared to placement in top of page banners. Other interesting findings...

Online advertisers told to replace flimsy banner ads
Banner ad clutter is here to stay. As viewers are weary of endless look-alike banners, advertisers are coming out with rich media ads, to break through the clutter. The only downside of rich media is that it is very expensive to use. Advertisers need to link their ad effectiveness to the return on investment rather than to the click through rate alone...

How to use banner advertising to promote your web site
Banners are currently the most prevalent form of Internet advertising. Find out, what you as an advertiser can expect to spend - plus more banner related information...

Cheap and effective banner advertising
Small advertisers seem to feel that banner advertising is too expensive. This is not necessarily true. Find out about trade links, learn to barter for ad space and consider using many other methods of getting advertising. All this without burning a hole in your pocket...

Exploit one product or idea to its fullest
If you are running a banner ad campaign and it is not working, don't rush off to start another promotion. Wait and watch. Refine and tune your campaign. You will be surprised at the results. A case study on banner testing illustrates the point...

Standard banner sizes
What is a half banner? What is the size of a micro button? The basics on banner sizes and related objects. Also find tips on designing effective banners...

Banners in the Age of eCommerce
Why are so many online businesses advertising offline? The question arises whether the Net is actually a great place to advertise or not. According to a trend projected by Forrester's, up to half of online advertising will become performance based within the next few years...

Simple, fun, and effective banner advertising, right now!
83 per cent of 4.62 billion dollars! That's the share of banner advertising in the total revenue generated by online advertising in 1999. Banners do work, the key lies in knowing how to make them work for you...

Banner creation tools
For banner creation, there are several software options in the market. Some of these tools are free while others are expensive packages. Find out which suit your budget the best and how you can best put them to use...

Get the most from banner exchange programs
What exactly does a banner exchange programme do? What are the paid alternatives? If you are hoping to attract your target audience through advertising online, learn about the different methods - paid and unpaid - which will help you reach out to potential customers...

Cost per impressions advertising
Get an idea of what CPM advertising is. Find out how advertising networks operate and how getting registered with one can help your business...

Will banner blocking software kill internet marketing?
Many internet users are opting for ad blocking software like Intermute. Essentially this will allow them to surf without seeing any banners. Webmasters now need to stop relying on banners and come up with creative solutions to reach out to their customers and prospects...

Profiting through pay per click advertising
You can make money by placing Pay-per-Click (PPC) banner ads on your website. You get money every time a visitor to your site clicks on the banner. Tips on targeted and non-targeted PPC advertising...

Using banner ads to promote your website
Is banner advertising on its way out? The cost and effectiveness associated with banners are being questioned, even as they continue to be part of the advertising mix of many a company. Also, explore terms associated with Internet advertising such as CTR, Hits, CPM etc...

Banner advertising is here to stay
Why are banner ads lynched every so often? Doubts regarding their efficacy are floating all over the Internet. Yet banners do work. For small businesses especially, banners work better at stepping up brand recognition than at directing traffic to their website. It is the companies with well-padded budgets that can afford to really make a success of banner advertising...

Cost per click advertising
How does CPC advertising work? Typically where can an advertiser put up banners on a click through basis? What are pitfalls of CPC advertising? Find answers and more tips...

Are banner ads really worth it?
Spend your marketing money extremely carefully if you are contemplating investing in banner ads -- they may not be worth the investment...

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Internet marketing

Fresh e-mail approaches for spring
Eight ways to enliven B2B e-mail campaigns this season

Dot-com IPOs ready for sequel
With dotcom companies such as salesforce.com, shopping.com and advertising.com looking forward to go public, is it the making of a new Internet bubble? Experts say no.

The Ten Commandments of Internet marketing
An online business is not about quick money; success depends on hard work and late night shifts.

The essentials of free Internet marketing
Given a solid product, a well developed website and a carefully designed marketing strategy, it’s possible to make good sales without investing any money in promotion.

Fresh e-mail approaches for spring
Eight ways to enliven B2B e-mail campaigns this season.

Overlooking the teen market?
Direct marketers have traditionally ignored the teen market. Well, teens spend nearly $100 billion per year (and yes, they do have credit cards).

More doctors go online for drug information
Growing use of technology has pharmaceutical companies planning to spend more money on Internet marketing, but don't expect detail reps to disappear yet.

Offline advertising for your online presence
Using offline advertising tools are recommended for online companies apart from online advertising techniques it adopts.

Customer Focus, Not Product Focus
Use segmentation to build a sound online marketing strategy.

New study links online ads, in-store sales
Online advertising can lift offline sales by as much as 12.5 per cent, according to studies conducted by MSN and four consumer packaged goods giants.

OPA study suggests the web plays a central role in the lives of 18-to-34-year-olds
A study conducted by the Online Publishers Association analyses the Internet habits of 18-to-34-year-olds, and confirms that the Gen X and Y have embraced the Web in a big way.

Is your site getting the credit it deserves?
Defend-the-web-site time at your company? Here’s how to collect the ammunition you need and make a case for the bottom line.

Ranking the quality of online news
How good are the 4,500 news sources from around the world that Google News crawls? Newsknife is an intriguing measurement tool that rates news sites for quality.

Frequency, formats: Consumers react to various forms of media
Consumers are repelled by spam and telemarketing but feel fairly positive about print advertising, according to Dynamic Logic's Advertising Reaction Study.

Bigfoot offers more info on reception e-mails get
Information such as how many users hit the "report spam" button and how a marketer's campaign measure up against another will soon be available to clients of Bigfoot Interactive.

Interop, the web services watchword
As web services expand to embrace grid computing and streamline business processes, interoperability is emerging as a major concern.

Cheap ways to drive site traffic
Pay-per-click search engines and affiliate programmes are two of the best tools one can use to drive hordes of people to their web site.

Newspaper web design is seriously flawed
Experts say it's time for the next generation of navigation, advertising functionality and home page hierarchy.

Pop-Up Alternatives
Pop-ups outperform every other online ad format. They realize associating their clients with pop-ups could damage the brands.

Why Is Search So Hot?
Search advertising was responsible for nearly all growth in the 2003 online advertising market.

Best Loyalty Programs on the Internet
As online commerce becomes an everyday part of many consumers' lives, some companies are switching their focus from attracting new customers to rewarding frequent shoppers.

Holding back the tide
The ease and speed of e-mail has also made the legitimate businessperson sloppy.

Customer retention: The art of the follow-up
Considering the ubiquity of e-commerce, few companies seem to understand how to walk the fine line between enticing customers to become repeat buyers and annoying them with incessant marketing messages.

What's good about computer viruses
Every time you are exposed to a virus, your immune system builds resistance to that particular bug. So, why can't we build computers that do the same thing?

The Web gets personal, survey reveals
Almost half of America's Internet users have committed their innermost thoughts to the Web, according to a new survey.

Trust no one
If companies wish to protect and nurture their valued brands, they must keep an eagle eye on the Web.

Search engines prepare for new battles
Paid-search advertising is a development the search pioneers-turned-portal-giants did not foresee.

Creating, contributing content catching on
According to research, a significant number of Internet users are creating Internet content, which includes everything from uploading pictures to posting to newsgroups.

Hold the phone
Internet telephony is cheap. But as more and more companies are discovering, it also can let you do some nifty things.

'Caller ID' for e-mail in the works
Content filters use machine-learning algorithms to recognise patterns, and then score messages as either legitimate or spam.

Dot.coms: The next generation
Broadband will support the competitiveness of web services firms. Through Internet connections they can carry out in a single office administration functions for dozens of firms.

No mystery: The slow growth of interactive marketing
It seems odd that the growth of interactive marketing didn't better endure the recession in advertising spending. So what slowed the growth of interactive marketing?

Is Wi-Fi just a bubble?
Hot spots were hyped as the next big thing. They have yet to live up to their billing.

Pay for e-mail crowd missing the point
Spammers will run when it gets too expensive to blast half the world's population with offers to improve a body part or refinance a home.

E-mail and messaging attract innovation
You can scan emails without opening them, download attachments in text or using native applications. With true multitasking, you can open several applications at once.

Customer-centric marketing versus mass consumerism
The Internet has the potential to fulfill some needs and desires, but that potential is wasted on poorly conceived, designed, and managed Web sites that are hard to use.

Content consultation for consultants
Creating a great web site isn't easy for knowledge-based consultants, such as accountants, financial experts, lawyers, project consultants, or even public relations professionals.

Program blocks pop-ups at source
It's all those ads that pop up when you click on a Web site. It's one of the ways Internet publishers try to make money. But there are several ways of dumping the pop-ups.

Broadband's real impact
Broadband is inciting media buyers to reevaluate their spends. They must ask themselves whether they're making the most of the surge in high-speed access.

Paid search advertising: $2 billion in 2004
In order for paid search growth to continue, search sites and portals will have to create products designed and priced to appeal to local advertisers.

The 5 steps to successfully building a good e-commerce web site
Be sure to own your own domain name because you can have a website without owning your own domain name.

The marketing secret to page rank
Anyone who has a great website, with information that others find useful, exciting and refreshing, will generally have a high rage rank.

When people pay what they think content is worth
As charging a subscription fee may lower the number of subscribers, the key lies in adding value to the paid site, like alerts, updates, downloadable reports, and archives.

Volume up, click-throughs down in Q4 serving report
Fourth quarter ad serving report found increases in both the volume of ads served and the rich media share of those ads, but click-through rates fell to new lows.

Is ad-supported RSS the next big thing?
The use of RSS (define) technology has been touted as a spam-free alternative to e-newsletters, but the concept of has been is dogged by certain limitations.

Happy customers equal cheaper customers
Organisations must realise new product features are only useful if they serve customer needs. Customers often choose the easiest, fastest site over the sexiest.

Shopping search engines
Shopping search has grown up. Once-simple product search and price comparison engines now offer sophisticated tools to assist with all aspects of the shopping cycle.

Maintaining credibility
Interactive marketing fits all client needs, right? Or not so right?

Building the brand you've always wanted
Doing business on the Internet isn't as simple as it used to be. If you're going to be a success, you'll need to capture not only a sizable market share but also mind share.

Build the net's brand; don't hype it
Does the Internet have a brand? And if so, what are you doing to strengthen it?

The graphical search divide
Search engine marketing's stratospheric growth of late has led many online marketers to ponder how the category can be expanded and improved upon.

Can blogging work for e-commerce?
Most retail sites involved in blogging use feedback areas or message boards for consumers to create community, believe analysts.

Choose brand-building, not bland-building
Branding is about creating strong brand personalities that are recognisable for life. Branding should engage a viewer; converse with customers and provoke scrutiny.

One in 10 local searches commercial in nature
If correct, the discovery suggests a huge, largely untapped opportunity for regional and national businesses to increase sales via local search advertising.

Reengage customers who abandon your site
Many marketers don't know what their browser-to-buyer ratios are. If they do know, they often don't know specifics, such as where and why their customers are leaving their sites.

Paid content paying off
Whether Internet users like it or not, the paid content market is growing, and so is the amount of revenue being generated.

Users shrink, sites expand
As web surfers’ endeavor to grow thin, the hit counters of health, fitness and nutrition sites get fat.

Crossing over: E-business transcends national boundaries
As citizens and businesses around the globe continue to log on to the net, a growing percentage will come to view it as an alternate buying medium.

Blame it on surprises
Additional costs, lengthy delivery times and requests for too much information are to blame for stymied online purchases.

Sender Line More Important Than Subject Line
Brilliant subject lines are passé. It is the humble sender line that ensures that your email is read.

Two Sides of the Same Coin
Surveys show consumers fear disclosing information online. Particularly those about their needs and interests which can be indiscriminately sold and resold as informational commodities to unknown, third-party marketers.

Monetize the Archive?
Conventional wisdom says you should charge for access to archived content but do the math before making the decision. The case for not charging can be just as profitable.

Ethnic Personalities Apparent Online
Internet population is diverse, and with each group comes its own habits and online identity. Marketers that recognize the variations among ethnic groups are more likely to create successful strategies.

Pop-Ups Under Siege
The growing list of companies providing technologies to consumers fed up with pop-ups, combined with an online advertising recovery that's spurring new interest in different ad formats could end the reign of pop-ups.

The survey says...
The only dependable online survey responses are those based on questions that ask what's already been done.

Why ad agencies fail at search marketing
Ensure your company appears in the top position. Make sure affiliate sites can appear in all top results for increased sales and branding.

The super bowl of search: Super keywords
Super keywords are the one- or two-word generic terms (travel, cell phone) that represent an industry category. They typically deliver searchers early in their buying cycle.

Making believers of online ad skeptics
A recent Gartner G2 study clearly indicates offline buyers (and their clients) still aren't ready to praise online’s power.

Emerging trend: Optimising based on brand metrics
Optimisation has always been a core component of online marketing. The ability to see what's happening and adjust pieces of a plan to make it more effective is quite thrilling.

Web Site Errors Driving Shoppers Away
Despite shoppers' mandate to make Web sites more usable, a new study finds that one in seven Web site home pages fail a simple link integrity test with one or more errors severe enough to drive users away.

Ghosts of e-business past, present & future
With the prospect of an economic recovery ahead, it may finally be time for e-businesses to glance in the rear-view mirror and ponder the wreckage left behind.

Understand search results pages
Most search engine results pages present information from a variety of sources. What does this mean for you?

Heavy traffic days
Internet users are apparently energised after their weekends, as research finds that many surf the Web and conduct business in the early part of the week.

Hunting down the best web hosts
Companies seeking to navigate the perilous waters of potential Web hosts can take steps to safeguard their investment and corporate reputation.

Controlling the e-mail deluge
How do you strike a balance between keeping your clients informed and pestering them with too much e-mail?

Bumps in the sales road
A look at some key areas where problems are wreaking havoc on consumers who try to give their money while shopping online.

Small biz e-mail promotions
E-mail is a dream medium for small businesses. Many have used it for self-promotion and seen amazing results in terms of new clients, opportunities and market exposure.

Top five search engine optimisation myths
Search engine listings are quite different from those used in paid search engine advertising. Search engine optimisation specifically concerns natural search results.

E-mail management demands attention
E-mail hygiene, storage and policy management, things that have been largely ignored, have recently become business imperatives.

10 ways to increase your search engine ranking
Be suspicious of sites that claim to mass-submit your URL to dozens or hundreds of search engines. There are less than 10 major search engines that you should care about.

Online customers looking for more R-E-S-P-E-C-T
The Customer Respect Group has determined 25 different attributes that combine to create the entire online customer experience.

Online sites raise shopping accessibility
Online merchants are mimicking their brick-and-mortar predecessors to make online shopping more familiar, thus more attractive.

Donn Friedman's 10 steps from free to fee
Many companies that decide to convert from free to fee fail because they skip or overlook important steps.

Shopping search engines
Shopping search has grown up. Once simple product search and price comparison engines now offer sophisticated tools to assist with all aspects of the shopping cycle.

Search engine spam
Search engine spam has been a problem for years and is just as irritating in the search industry as it is in the e-mail industry.

B2B e-mail open rates higher than B2C
With spam reaching an all-time high, e-marketers are having a difficult time getting their messages read.

Using e-mail to drive traffic offline
Though driving e-mail recipients online is more traditional, offline calls to action can work in e-mail if you think them through.

Negotiating a search
It pays to choose search engines wisely. But what constitutes a good search site? The first thing to realise is that search sites don't all belong to a single category.

Ushering in the blogging era
The latest fashion to sweep the Internet is blogging. An abbreviated version of the term web log, a blog is a form of online journal that is grandly touted by some people as a new form of media.

Closing the loop in online marketing
A report released by a Web marketing consultancy focuses on converting traffic into leads and sales.

Trust issues loom over e-commerce
Consumers have now become much more aware about the dangers of offering personal information online.

Four questions for predicting e-mail's future
E-mail has revolutionized the way we work, communicate and market products. But where is it headed?

Expert: One-third of spam is homemade
One-third of all spam circulating on the Web is relayed through PCs that have been compromised by Remote Access Trojans.

'Tis the season: Build a search engine marketing budget
Budgeting for search engine marketing without actually being engaged in it is a real challenge.

E-mail list rental in tough times
E-mail lists are compiled in several ways. While considering any list, legal and marketing concerns must be factored into any decision.

Bounce codes: Can't we all just get along?
If e-mailers are liable and ISPs offer a common intermediary warning code, the e-mail delivery process would be much more effective.

Valuing view-based responses: A case study on the branding effect of online ads
Online advertising is also responsible for driving additional purchases through the branding value of the ad impression itself, and this effect often goes unmeasured.

Rethinking the branding message
As a wonderfully interactive and limitless medium, the Web provides marketers with the perfect opportunity to wander just a tad beyond a traditional brand message.

Developing nations get wired
Governments and businesses in a growing number of developing countries have begun building the infrastructure needed for online commerce, according to a report by the United Nations Conference on Trade and Development.

News analysis: Placing a value on Google
Just how much is Google worth? The five-year-old company purportedly earns around $800 million in revenues, and maybe $200 million in profits.

Holiday campaign: Capturing last-minute sales
According to Jupiter Research, online holiday retail sales will top $17 billion this year, the biggest online sales ever.

Marketing campaigns ‘can paralyse web sites’
According to a report by Catchfire Systems, many companies are their own worst enemies when it comes to keeping their web sites running.

The missing keyword of search engine marketing: multimedia
Despite an increase in streaming media content, search engine marketers and marketing firms have yet to embrace multimedia search.

Strong Holiday E-Commerce Forecast Tempered by Security Fears
According to a survey commissioned by the Business Software Alliance (BSA), consumers are gearing up for another strong online holiday shopping season, but they continue to express concern about the security aspects of buying via the Web.

Net is here to stay for retailers
After five years of awkward growth, experts say that online shopping may have finally come of age.

Click, pay, clear: Online bill paying services become popular with ease
A recent online survey by Insight Express, shows that the percentage of those who say they have paid at least one bill online has soared to 57 percent from 17 percent three years ago.

Best Technologies for Net Marketing
Learn about the technologies needed by a business to market itself online.

What's Your New Outlook? (Microsoft, That Is)
Will Outlook 2003 have a dramatic effect on e-mailers?

Wanted: Interactive Planners -- Pronto!
New business is pouring in. Dust off the old 'help wanted' shingle.

The changing face of portal deals
Are portal deals dead? You might think so, to read the descriptions of these popular marketing agreements in trade and financial publications in recent weeks.

How your golf game can make you a better email marketer
Here's Lynda Partner’s (president and CEO, GotMarketing) take on how you can improve your golf game and your email marketing success at the same time.

Profiting from privacy
A variety of private companies stand poised to do big business in the wake of the newly implemented restrictions.

Marketers consider 'opt-in' e-mail ads
Marketers at the International Association of Privacy Professionals conference in Chicago said they are moving toward e-mail ads by request only.

Do figures lie or liars figure?
Research suggests that a majority of email recipients prefer one mail in a week from marketers.

Advertising's brave new world
Online advertising, email and search engine optimisation haven't cut agencies out of the business, as many predicted.

Market research on branding, emarketing and Internet marketing
Know about the value of market research information in the decision making of a marketing manager

Challenging the system
Response systems require e-mailers to answer a question or respond in a predetermined way to a challenge to be added to a users' address book or personal whitelist.

The future of online gambling
Forrester analyst Chris Charron noted that gamblers are more likely than other Internet users to click on ads, to be less annoyed by them and to be more likely to remember advertising messages.

Online insurance overtakes offline channels in cost per sale
The promotional cost of selling motor insurance over the Internet is now cheaper than the cost of telephone sales.

Online advertising 'to click again'
Online advertising is finally about to climb out of its three-year slump, according to a report by accountants PriceWaterhouseCoopers.

Internet marketing budgets on the rise says report
Online marketing budgets are growing faster than any other marketing sector and have outperformed the rest of the industry for six consecutive quarters, according to the latest Bellwether Report.

Why you need a web site
Experts say even if one is not planning to sell online, a well-made web site is essential for any business.

Daily e-newsletter as new business incubator
Here’s how smart e-newsletter analytics helped one publisher launch a whole string of ancillary businesses.

Car rental companies shift more ad budget to web
The car rental industry directed nearly 25 per cent of its $9.8 million total measured media budget toward online ads last year, and nearly one-third of the total in the first half of this year.

Nike, Levi Strauss test virtual world marketing
Levi's jeans and Nike sneakers are among the hottest items traded in a virtual world that went live on October 27, 2003.

Life along the e-mail continuum
Unlike other forms of marketing, e-mail offers a unique opportunity to evaluate half a dozen metrics, all of which contribute to the success or failure of a campaign.

Internet search engine advertising shows major gains
Some recent developments in the online business demonstrate how paid-search is rapidly emerging as a central muscle of the Internet advertising business.

Newspapers report online ad sales rise in Q3
A number of newspaper publishers report their online divisions are selling more ads and, in some cases, turning profits.

Online advertising unite
With the .com world well and truly on the come back, the interactive industry needs to unite in order to accelerate growth.

The new communities
Are viral communities back? Yes. Viral affinity communities are the next thing to watch for.

META group predicts commercial search market to reach $5 billion over next two years
META Group predicts the contextual advertising market will reach $5 billion by 2006, as more providers continue to jump on the bandwagon.

DoubleClick: Bulk e-mail still effective but reaching a tipping point
An explosion in bulk e-mail hasn't yet turned consumers off to permission-based e-mail marketing but a new study finds marketers might be better served going easy with it.

Out-of-the-box e-commerce
In the wake of the dot-com bubble burst, with businesses based on flimsy premises long gone, prosperity for unconventional survivors seems far more likely.

Early casualty in Internet advertising war
US analysts estimate that Internet advertising would be worth at least $US3 billion by 2007 and will continue to grow.

Six small (and cheap!) ways to target e-mail
One of e-mail's benefits is its ability to target messages to sub-groups in your list. Yet going all-out on creating completely different versions of a message for each group can get expensive.

The occasional e-newsletter
An e-mail newsletter programme requires a sizeable investment. It's an endeavor associated with costs many businesses aren't necessarily able (or willing) to shoulder.

More consumers using Internet to carry out financial transactions
According to The Consumer Internet Barometer, more consumers are going online to conduct personal banking transactions and a variety of other financial transactions.

E-mail address forensics
When is an active e-mail address no longer worth the time and resources it takes to send messages to it? Learn more.

Online ad spending continues to rise
Led by financial services and telecom companies, online ad spending continues to rise, according to a new study by Nielsen/NetRatings.

Connecting with the future of online ads
Guidelines are in the works to help major advertisers understand the reach and impact of various websites – rankings that will closely resemble the ratings system used by TV.

Survey: Rich media reaches new heights
Research study suggests that by 2005, rich media will represent 15 per cent of online ad spending, and streaming media will account for 6 per cent.

Rich Media: White knight or only the beginning?
Despite tentative steps in the right direction, panelists at MediaPost's Forecast 2004 believe rich media ad mavens have barely tapped the potential of the format.

More people buying vehicles on the Internet
According to Jupiter Research, 7 per cent of US households will purchase their vehicles online by 2007, up from 0.4 per cent in 2002.

Traditional ad buyers drive net ad growth
Traditional advertisers like financial services companies, telecommunications firms and auto manufacturers are driving online advertising growth, according to a new study.

Searching and shopping
Search appears to be gaining prominence in Internet shopping with more merchants exploiting search results to target marketing messages directly to shoppers.

Card issuers turning to web for service delivery and new business
Card issuers are increasingly turning to the Internet to deliver customer services and to acquire new accounts, according to a new survey.

Streamies proven early adopters, e-shoppers
Survey reports suggest the Internet broadcast audience is growing, and users are more likely to be early adopters of technology than the rest of the US online population.

Top Internet broadcasters are non-commercial
MUSICMATCH was the top-ranked non-commercial Internet broadcaster, with 1,657,963 hours of Total Time Spent Listening.

Online education for marketers
Studies show almost 80 per cent of senior-level marketers, publishers and agency hands identify lack of education as the key barrier to explosive growth for online media.

E-mail copy clinic: The power of words
What's the single most important asset in a successful e-mail advertising arsenal? Concentrate on selecting and linking powerful words to create strong reactions.

Companies seek a new type of Internet consultant
As more companies seek Internet exposure, they're increasingly turning to professionals who can do more than create an attractive website.

Cannibalisation or addition?
Are those heady Internet days when the bravado and machismo of the digital age pitted the Web against traditional media over?

The anthropology of online targeting
It is now possible to determine campaign results before an ad runs by analysing design, structure, and content aspects of a web site or online ad.

Online ad challenges will continue despite upturn
Nielsen's Tom Ewing says unless immediate steps are taken to target ads more sparingly, pop-up killer software will be so proliferate as to render the entire platform obsolete.

Natural search: The overlooked strategy
It’s easier to buy a listing than earn it. But not ranking in natural search results benefits no one – except your competitors.

Innovate, or face the music
Companies should be ready to move along with the digital revolution or else be prepared to face the music.

In the move from free to fee, where lies B2B?
When an audience is well-defined, free sites supported by advertising (including banners and buttons) and sponsorships (of a particular section on a site) works for B2B.

Internet ripe for political advertising
According to a new study, the Internet offers myriad opportunities for political candidates, including fundraising from supporters and advertising for new voters.

Learning from the downturn
The online world is a lot like the offline world. Companies can only do a limited set of things well; being everything to everybody generally isn't the best answer.

Cigarettes in reach of children on web
Researchers say that cigarettes sold on the Internet are easily available to children with a credit card or money order because vendors cannot check the age of buyers.

Internet impacts more spending offline than online
Research suggests Internet influences offline purchases worth 50 per cent more than the value of products sold directly online.

Online analytics for brand marketers
Brand marketers want their Web sites to be engaging experiences that motivate repeat visits, capture customer data, and foster brand loyalty.

Use e-mail discussion lists and newsletters to generate business!
E-mail discussion groups and e-zines are powerful examples of business building opportunities that the Internet offers.

How web marketers are killing the goose before it has laid the Golden Egg
There is gold in Web advertising. But it hasn’t delivered on its promise of riches yet. So greedy and impatient advertisers are tinkering with formula.

Web conferencing: Internet economy survivor
In today's responsible, cost cutting economy, companies looking to save money and time have turned to the web for a new kind of solution: the web conference.

They clicked, they left
The Web audience is diverse. For converting visitors to buyers, a successful netpreneur needs to discover which landing pages inspire them.

Web performance metrics that matter
Site metrics are an essential proposition, telling a company not only how often users cannot reach its site fast enough to make purchases, but also how well it is performing.

Consumer trust and the Internet
Trust is probably the most important element in commerce and marketing but that’s what is missing on the web, especially for the less frequent net visitors.

E-commerce vs T-commerce: Who will buy?
T-commerce and E-commerce do not cannibalise each other as consumers use the Internet and television for purchasing different types of products in different situations.

Junk-mail marketers join fight against Internet spam
The Direct Marketing Association, USA, has begun work to develop a high-tech group dedicated to shutting down the most egregious users of bulk e-mail.

The long and short of it
For effective email marketing, the length of the copy should be as long as it needs to be to get your message across. Not a word less. Not a word more.

The role of content-based advertising
Content-based advertising, which is expected to bring in $2 billion in 2008, will play an important role in the future, but will not dominate.

The unsubscribe dilemma
If recipients continually designate permission e-mail as spam, ISPs and e-mail service providers will have no choice but to discontinue whitelist programmes.

Trademarks cast shadow on paid search
A growing number of companies are concerned about how affiliates are infringing their trademarks in keyword-search advertising.

Electronic mail seeks role as valid tool in marketing
E-mail marketing has turned out to be a cheaper and faster alternative to direct mail, print ads and commercials.

Online dating – for brands
Single no more. Brand alliances are the new trend. Here’s how to find a mate for your brand.

High-stakes showdown: E-mail marketing vs spam
E-mail service has every potential to be a powerful marketing tool provided spam is brought under control

Increase your click-throughs with killer title tags
Industry experts say that effective title tag drives more tag than higher ranking in search engines

The search engine endgame: Yahoogle?
Google's technology already powers the Yahoo! site, although there's some question about whether that will continue to be the case, given Yahoo!'s Overture purchase.

Lil' engine that could
This Internet search company in Amherst is tiny compared with Yahoo! and Google. But Kanoodle has more in common with the big guys than a pair of vowels.

Follow up with customers with opt-in pro email marketing software
Experts say existing customers are better targets for email marketing than new ones.

Arrival time and response rate decline
Most newsletters, legitimate opt-in offers, alerts and e-marketing mailers are sent at night resulting in low response from customers.

Dynamic pricing for e-commerce
One obstacle to dynamic pricing adoption is that although changing prices are common in the B2B world, consumers are not used to flexible price tags.

Increase your clickthroughs with killer title tags
Have you ever taken the time to learn how to create killer title tags, tags that will boost clickthroughs or traffic to your site?

The B2B email checklist
Breaking through the clutter means constantly coming up with new approaches. Start with a standard creative brief and customise it to capitalise on email's unique capabilities

Are patents stifling innovation?
Patents are designed to encourage innovation by guaranteeing inventors some reward; but critics say, patents end up stifling innovation on the Internet.

The confirmation quandary
Most desirable is a one-click confirmation link embedded in the message. Giving users a reply option with subject line intact is another good approach.

Downloaders don't think of copyright laws
Two-thirds of Internet users who download music don't care whether they're violating copyright laws, according to a new survey.

Teens now spend more time online than watching TV
According to a new study, teens and young adults aged 13 to 24 now spend more time every day on the Internet than they do watching TV.

Three newsletters that sell
Analysts recommend newsletters to acquire and retain valued subscribers and customers if your products or services lend themselves to interesting content.

Worldwide B2B e-commerce to surpass $1T in 2003
eMarketer predicts that worldwide B2B e-commerce revenues will surpass $1.4 trillion by the end of this year, with the US claiming over one-half of the worldwide total.

Is search engine positioning dead?
Despite the growing suspicion about the effectiveness of search engines placements, study reveals that 46 per cent of netizens still use search engines to find a website.

E-commerce record breakers
E-tailers saw record sales last year as consumers spent $7.92 billion in November and December.

What's your e-mail policy?
Consider these four reasons why your e-mail policy should be separate and distinct from your privacy policy

Leveraging one-to-one e-mail marketing
Successful business-to-business companies know it's ideal to build one-to-one relationships between sales consultants and prospects.

. Leveraging one-to-one e-mail marketing
Successful business-to-business companies know it's ideal to build one-to-one relationships between sales consultants and prospects.

Service is the key to business survival
A firm that makes a steady 5 per cent profit based on customer retention has a much better chance of survival than one that peaks and troughs.

Internet ad spending continues to increase
Internet advertising spending is increasing steadily and will reach or surpass $8 billion annually by 2006, according to the latest study by eMarketer.

The new face of B2B e-commerce
Observers predict that when the shakeout is over, only about 180 will be left standing. Which ones will survive, and why?

Who shall reign in Spain?
Spain is a focus nowadays of commercial experiments in paid online content. Its national newspapers are battling each other from opposite corners of the paid-versus-free debate.

Financial services case studies
Investment companies, fund managers, and financial advisors are likely to be online as they need to be constantly aware of changes in the economy.

Auto marketers expand Internet ad campaigns
Carmakers spent nearly $196 million for online ads last year versus $176 million in 2001, according to CMR, and $43 million in the first quarter of 2003.

Tracking multiple ad campaigns
The speed and flexibility of the Internet allows websites to try out new marketing strategies and analyse the results quickly.

June wedding bells ring up online sales
According to an independent analysis by Feedback Research, 26 per cent of Internet consumers in the US buy wedding gifts online.

Squeezing value from site traffic
Try these tips for improving your visitor-to-sale conversion rate.

Tips for your first e-mail promotion
Your current subscribers are a captive audience for your e-mail promotions – so plan them well.

Advertise your site … for free
Giving away free information can generate a steady stream of highly targeted traffic to your site.

Japan's 'digital shoplifting' plague
Japanese bookstores are set to launch a national campaign to stop so-called

Do not call Harry Potter?
The

Service turns excess promo items into online purchase incentives
XSPromo.com matches companies with excess promotional gift items with online storeowners wanting to offer free gifts

Playing the search engine game
Move over, banner ads and pop-ups. Make room for search.

The new e-commerce metrics
Traffic still matters, because it is the single best way to determine how consumers are behaving online and whether marketing campaigns are working.

The new e-commerce metrics
Traffic still matters, because it is the single best way to determine how consumers are behaving online and whether marketing campaigns are working.

The death of the Internet
How industry intends to kill the Net as we know it...

‘Free car’ spam a growing problem
The New York State Consumer Protection Board is warning consumers that websites touting exotic deals are really just taking web users for a ride.

Microsoft targets rivals with new IM client
Microsoft’s new updated version of MSN Messenger 6 has come up with some outstanding features.

Pop-ups are a pain, say Web users
Pop-up ads on the Internet may not be as prevalent as some might think, but they can still be annoying, according to Nielsen/Net Ratings Inc.

Online ad revenue bounces back, up 9%
The online advertising industry in the US remains well below revenue levels set at the height of the dotcom boom.

Toshiba launches 3G power amplifiers
The new device, designated S-AL57, features very low power consumption, high output power and additional functions optimised for cellular handsets.

BugBear worm: New kind of crime?
A computer virus that specifically targets financial institutions continued to spread around the Internet, though it appeared BugBear.B was starting to run out of steam.

Children upset by spam e-mail
Four out of five children receive inappropriate spam e-mails touting online drugs, get-rich-quick schemes and porn, a survey has suggested.

Industry wary of Microsoft's antivirus play
Major antivirus vendors responded with guarded optimism to Microsoft's announcement that it will offer its own antivirus products.

Itune’s music swap just won't die
Despite Apple’s latest ITune update release to disable the online streaming of music, music swapping continues for Mac users.

Traditional markets to boost business with modern Internet
With the impact of SARS and the growth of Internet, home and business delivery systems in China get a leg up.

And the e-business idol is...
The search for a perfect e-commerce model continues as experts vote for different companies for different reasons.

Google inks paid listings deal with AOL Canada
Google announced on Tuesday a deal with AOL Canada to provide paid listings for the online service and on its portal.

Spam overtakes legitimate email
Industry experts said at a gathering recently that spam is likely to outpace legitimate email in 2003.

Can't someone do something about nuisance e-mails?
Users are desperately looking for a programme that could stop spams.

Cingular chats up Yahoo! Messenger
The partnership between Cingular Wireless and Yahoo! will enable Cingular subscribers with SMS-enabled mobile phones to communicate with Yahoo!.

Getting site user feedback
Here is a review of four methods: unsolicited user feedback, surveys, online usage profiling, and focus group sessions.

The Web meets TV – it's tabloid time
Television and the Web are two media on a collision course. Surely we'll soon see them both on the same screen. Or maybe not.

Business cases versus reality
E-business through a Web site needs to be approached as if it were another bricks-and-mortar outlet. Why then are business cases moving further from commercial reality?

Rethinking the Internet
Patience, please. The Net obviously won't change everything. Its power to transform will play out unevenly and in stages. Here's how.

Mobile computing in healthcare
Emerging technologies that show great promise for healthcare providers are biometrics, voice recognition, Internet telephones, voice over data networks and mobile computing.

Microsoft makes gains in database arena
Microsoft gained ground on its database rivals in 2002, despite a decline in sales for the market as a whole, according to research published by Gartner Dataquest.

Yahoo searches for the public eye
Yahoo on Monday began blanketing billboards, radio and TV in major U.S. cities to promote its newly updated Web search technology.

Chaos is not a symptom of a healthy start-up
Is chaos a necessary part of an Internet development effort or is it a symptom of poor management?

Battle for web audience measurement market heats up
A new kid in the block poses a real threat to NetRating’s in the market for web audience analysis.

Parents support kids playing video games: Study
New research showed most parents view their children's game playing as positive and nearly all monitor what they buy.

B2B ecommerce to double each year to 2004
Web-watchers eMarketer predicts b2b ecommerce will double worldwide to US$ 1.4 tn by the end of 2003.

India Inc.'s game for a gamble on online lotteries
India’s leading corporates want to try their fortune in the online lottery business.

MSN launches outdoor ad campaign
Microsoft's MSN on Monday launched an outdoor ad campaign in New York city, aimed at getting the attention of ad agencies and networks during the crucial

Paid inclusion hot, LookSmart not
LookSmart became the latest paid search company to warn of tough times ahead, thanks to cutthroat competition in the industry.

Pepsi links up with Yahoo! for $1B giveaway
PepsiCo and Yahoo! have linked up for the beverage giant's summer promotional push that will give one consumer the chance to win a billion dollars.

Best way to stop spammers? Make them pay!
We desperately need to raise the cost of spamming. New laws and new filtering technologies aren't good enough: Spam can be canned only through economics.

AOL flexes spam-fighting muscle
America Online on Wednesday touted its spam-fighting prowess, saying it repelled more than 2 billion unsolicited commercial e-mails in a single day this week.

New horizons for domain names
When was the last time you went to register a domain name and found that it wasn't available? Well, soon there will be a possible solution to your domain name woes

Online shopping plagued by mistakes
Confidence in online shopping was knocked by new findings that problems are rife for customers buying groceries over the Internet.

Apple unveils music store
Apple Computer has unveiled its latest line of digital music products, including an Internet music store and ultrathin versions of its popular iPod portable MP3 player.

Outsourcing search engine positioning
What should you be looking for in a search engine positioning firm? What kind of questions should you ask?

Top 10 mistakes of web management
While content may play a key role in driving traffic to a site, web site design plays an integral role as well. Here’s how to avoid the classic mistakes in web site design.

Ways to promote your site online and off
Some quick and sure shot tips that will help you get the word out about your e-business.

Using site stats to measure your success
If you're not measuring the numbers that matter most to your business, you could be missing huge opportunities to improve.

Squeezing value from site traffic
Try these tips for improving your visitor-to-sale conversion rate.

Avoid the trap of data blindness
Relying solely on third-party information when making business decisions makes for risky business. It used to happen a lot; so have we learned our lessons now?

Time to remail?
How much time does it take to turn potential customers into actual ones? Marketing experts say every 20-30 days. Find out why follow-ups are important.

Effective Strategies For Driving Online Traffic
Site promotion is the key to successfully brand building on the internet. Ten tips for newcomers that don’t cost money and work!

The Next Browser War
As the competition for wireless browser market share heats up, it will bear no resemblance to Browser War I. The PC world is sedate by comparison to the Wild West chaos of the cell phone market.

Fighting The High Cost Of Spam
Bulk E-Mail is threatening communication arteries. What are the options to fighting spammers effectively?

Choosing audience for online advertising
There are varying degrees of targeting in online advertising. Advertisers can dive as deeply into demographic profiles as they see fit.

Maximising search engines: Tips and tricks
A few tricks, and the burgeoning field of search engine optimisation, can make a major difference to your site’s visibility, and consequently, how much traffic it receives.

How much free shipping is enough?
Do e-tailers really need to offer free shipping, or is it merely a drag on the

How to 'fix' online advertising Part 1
A number of companies are developing media planning solutions for the online space based on offline metrics. But there are big holes that must be filled.

How to 'fix' online advertising Part 2
Check out the possible solutions for the major problems rooted in online ad technology's architecture.

Winning strategies for web services
There are plenty of big names jockeying for position in the world of web services. Will Microsoft be the winner?

Guerrilla Marketing For The Hi-Tech
The biggest names in technology became household names with little help from traditional advertising. How can companies follow in the stealthy footsteps of early e-commerce giants?

Search Engine Marketing
Most of your audience is still going to turn to a search engine to find your site. How do you make sure they do?.

Shopping for email vendor - I
Finding the right vendor for outsourcing your email operators is one of the toughest tasks. Learn what to watch out for when making the decision.

Shopping for an email vendor - Part II
The only way to ensure that you get the most out of your email vendor is to give him the right proposal on your requirements….

Localisation of digital businesses
As digital businesses and specialists preach the virtue of integration, there is a temptation to push the idea into a geographical argument. But cultural barriers place more emphasis on localisation.

Making sense of research studies
Bewildered by the constant attack of fresh research studies on the wireless side of the business? Here’s how to get to the heart of how the Net device industry operates.

Wow consumers with streaming rich media
Streaming media can wow consumers with audio and video advertisements that arguably pack the emotional wallop of comparable radio and television spots.

What’s cooking at eDiets.com?
The challenges of running an online business in an industry that includes powerhouses backed by celebrity endorsers are many. Here’s the recipe of eDiets.com’s success…

Permission-based email strategy
A sound permission-based email strategy is not only a wise business decision, but also an integral component of marketing and customer care.

Top

IT-enabled services

Wi-Fi to hit most notebooks by 2005
Wireless LANs will continue their strong growth, helped by wireless switching and embedded Wi-Fi, according to a new study from In-Stat/MDR.

Is Wi-Fi about to fly sky-high?
Consumer Wi-Fi products outship enterprise products five to one because of the sheer number of people in the consumer space. However, this might change in the future.

Outsourcing brings legal woes over software licences
An anti-piracy group says outsourcing companies are facing mounting legal hassles over their customers' software licences.

3 to spy on those you love
Installing surveillance software to see what other people are doing on your computer shouldn't be done lightly. There are serious ethical problems with breaching other people's privacy.

IBM rolls out WebSphere Commerce
Users can now operate both b-to-c and b-to-b websites from the same software platform with IBM ready to introduce a spruced-up version of its WebSphere Commerce Server.

GPS to help the blind navigate
The European Space Agency is testing a personal GPS-based navigation system that helps blind people get around better on their own.

Altnet to pay Kazaa users for file swapping
The biggest file-swapping network teams up with marketing wizard Altnet to increase distribution of authorised files.

Software firms: are the good times over?
Is the incredible run of Indian software companies about to slow down and make it more mundane, like a host of old economy industries?

Desperately seeking buyers: Call centres in distress
The honeymoon for call centres may be over. Some of the big players are also looking for buyers.

M-commerce on wireless
Despite Wi-Fi's increasing convenience, m-commerce, once seen as a promising way to sell goods, is unlikely to be a boon for retailers.

Wireless shopping tools of the future
Some innovative ways of using wireless technology to boost sales are beginning to hint at the possibilities.

The world of wireless surfing
Entrepreneurs the world over are staking their claim on the intersection between two mega-trends: non-stop communication and computing. How are they really faring?

The challenge of changing consumer mindsets
AOL has recently gone a step further by introducing voice mail option to its subscribers. Can it meet with the same success as instant messaging since the latter requires a different mindset?

Busted: The biggest myths about web services
Web services is a crucial stage in IT evolution. With that in mind, here are five big myths and facts about web services that can help guide you from illusion to truth.

Questioning the fundamentals with wireless computing
The recent launch of Intel's Pentium M notebook targeted at the wireless market raises a question: How much will Wireless Computing change the rules of the game?

Top

Media planning on the net

On the cheap: Message board ads
Message boards are an underutilised (and dirt-cheap) advertising opportunity.

Episodic advertising: Better bread and butter
Episodic advertising on the Internet can start a new chapter in online advertising.

The end of linear media
All of advertising is heading towards a brave new technology world.

New ad models take flight
After attracting attention, new ad models are beginning to generate positive marketing results, and even real dollars.

Web advertising stages a comeback
Internet advertising spending, which declined in 2001 and 2002, rose 20 per cent to $7.2 billion last year, according to data compiled by PricewaterhouseCoopers.

The 100 per cent solution for online advertising
Internet advertising is finally looking great with some real vision and leadership, which have been lacking for years.

Pop-up's pop-off point
A recent study says consumers don't need to see the same web ad 50 times. Cut it down to five.

Selling out: Web publishers' newest problem
For a lucky few online publishers, hard times are over. But scarce and sold-out inventory brings a new challenge: getting the biggest bang for one’s banner.

Businesses fail to see advantages of Internet advertising
After the dot.com bubble burst in 2000, businesses are failing to understand the many benefits that an Internet presence can provide.

Good formats, bad habits
According to data provided by Dynamic Logic, Video Commercials have some serious pull where increased brand recognition and purchase intent is concerned.

Eyewonder's new format offerings indicate broader adoption of video ads
Banner ads, multilayer ads, expandable ads, floating ads, pop-up ads, and pop-out ads are among the latest additions to Eyewonder's format lineup.

Two-thirds of respondents to dynamic logic study say some over-content ads are okay
Respondents who participated in a Dynamic Logic AdReaction Study said that the appropriate number of ads running over free web content they were browsing was two per hour on average.

More Online Ad Spending: Blessing or Curse?
Record ad revenues also mean every advertiser on the block will try to attract their share of the market with superior, eye-catching ads.

Broadband's Real Impact
The real impact broadband is likely to have on advertisers is the increased amount of time consumers spend interacting with the medium.

Online media's ad share increases to 3.3 per cent
Online media's share of advertising grew modestly to 3.3 per cent in 2003, up from 3.1 per cent in 2002.

Beyond pop-ups
Internet advertising is constantly evolving. So why are advertisers still so fixated on using pop-up ads to promote their brands?

ITV's commercials
TiVo demonstrates the idea of interactive TV, and of treating TV more like a computer or an appliance, is catching on quickly.

Online ads, e-marketing on upswing
The year 2003 not only heralded a good fourth quarter for e-mail marketing, but for the online advertising industry as a whole.

Pop-ups: May ye rest in peace
With every major portal launching pop-up blocking services and customers expressing their displeasure with pop-ups, can't we just bury this scourge now?

Browser changes to hit online advertising
The change could cause confusion and distress to consumers who may think that their browsers are broken or that they somehow mangled their settings.

Online advertising isn't doomed, it's just changing
These days, it seems like all the news about online advertising is bad news. In reality, all this bad news has been about CPM-priced online advertising.

Inside R/GA, Nike’s interactive agency
Nike has a total of 14 product-related Web sites connected to its central Nike.com. Seven of them were created by Nike's own in-house team.

Rich media rising
Though rich media can't be hailed as a flawless medium, lavish attention of late has done wonders to improve its social standing.

Time to take the "TV" out of "TV spot"
A marketing manager feels more comfortable applying the TV approach to the online medium; but there at pitfalls.

Advertising beyond the browser
Though the bulk of online advertising takes place through e-mail or within the web browser, advertising outside the browser is coming into its own.

What to know about a site before the buy
If you're negotiating an online media buy with a publisher, there's a lot you should know before coming to the table.

SEM best practices for ad agencies
Agencies do many critically important things wrong, things that can be disastrous for marketers. Let's focus on agency best practices.

Sounds like a great idea
When designing online ad creative, the quality of visuals and copy can make or break a campaign.

Video commercials: Online advertising's superhero?
The new Video Commercial format will allow brand advertisers to run their expensive TV spots online, finally bringing online the emotional connection necessary to brand.

Ready for online TV commercials?
Some time ago, video ads were synonymous with broken feeds and image delays. Now, video commercials run smoothly, regardless of Internet connection speed.

Communicate more effectively outside the browser
A look at a tool that can improve not only affiliate communications but client and internal communications as well.

Breaking through creative blocks
Formulating a marketing plan by strategically selecting the most appropriate media buys is the first step toward campaign success.

Going big: The media buy is the message
Before the Internet, commercials had to stand on their own. Today, savvy brands use ads to tie back into a site – and keep the dialogue alive.

Contextual ads: A media buyer's point of view
Contextual advertising, which began as the occasional targeted pop-up window appearing on a competitor's web site, has morphed into a mammoth business opportunity.

New ad formats without the clutter
Once sites were limited to a handful of banner-style ad formats that assumed standard positions and were unassertive. These formats now vie for eyeballs in a virtual ad jungle.

The new rules of media buying
A year ago, if a client wanted to test out a rich media placement, only a handful of sites were equipped to do it. Today, nearly every site can accept this trendy alternative.

Media buying do's and don'ts
In an industry like online advertising, in which audiences are fickle and competition is stiff, knowing what to avoid is almost as important as knowing what works.

Three Rich Media Resolutions
Hoopla abounds about the near-dominance of rich media advertising online, but there's still a significant lack of wisdom surrounding how best to utilize the technology for effective results.

Video: The future of online advertising?
Buyers may soon seek out video ads, a placement that displays a streaming video clip similar to a short TV or radio ad.

Online advertising: Taking over the web?
Now that the initial thrill of banner ads is over, it stands to reason that advertising would show up in new places online, such as, advertorials and on previously ad-free sites.

Ad-blocking firm trains sights on paid search
First there were banner blockers and pop-up blockers. Now, paid search listings and contextual ads have become prey for ad blocking softwares.

Slow, steady ad growth predicted for 2004
Internet advertising analysts are upbeat about the prospects for 2004, but they're not indulging in the irrational exuberance that characterised the dotcom boom.

Traditional ad buyers drive net ad growth
Traditional advertisers like financial services companies, telecommunications firms and auto manufacturers are driving online advertising growth, according to a new study.

Rich media ads: Size does matter
Stay away from static GIF ads. Focus on measuring interactivity, not click-through. Engage the consumer and watch the positive return on investment roll in.

Rich ad, poor ad
An effective ad should inform, provide a positive experience to the recipient, and result in a message passed from the ad space to the customer.

Media buying: Lessons learned
In online media buying, the top priority (campaign success aside) is to maintain awareness and understanding of the target audience.

Who's that ad?
Enticing as they may be, many teaser campaigns and subtle promotions fail miserably. Online, it's trickier still to make teasers work.

Valuing View-Based Responses
Online advertising is particularly measurable in this regard because immediate responses to an ad can be measured directly from the click to the purchase.

The anthropology of online targeting
Quite unfortunately, it is not possible to determine campaign results before an ad runs –online of offline. Or is it?

Survey: Big jump in big brand net ad spending
A new survey from the Association of National Advertisers shows that total Web advertising spending by its member companies has nearly tripled.

Listen and sell: Audio improves awareness of online advertising
According to a new study by Dynamic Logic, advertisers experienced 15 per cent to 168 per cent lifts in awareness by incorporating audio into the creative of ads.

Keyword Search Emerges As Dominant Online Ad Format, Internet Ad Budgets Continue Recovery
As per a research done by Interactive Advertising Bureau, keyword search accounted for nearly a third (31%) of all online advertising activity, making it the dominant form of Internet advertising during the second quarter of 2003.

Online advertising up 13.9pc
According to an industry survey, online advertising sales jumped 13.9 per cent from a year ago in the second quarter of 2003 to $US1.6 billion ($2.2 billion).

Slowly, Surely, Internet Advertising Climbs
According to the Interactive Advertising Bureau's (IAB) regular Internet Ad Revenue report, U.S. Internet advertising brought in $3.3 billion in the first half of the year, which is 10.5 percent higher than the same period in 2002.

Who's that ad?
Unlike billboard ads, online teasers ruin the surprise by providing consumers with instant access to company material via the company Web site.

Browser changes to hit online advertising
There's still some denial among marketers, but many are preparing code re-writes to cope with Microsoft's pending changes to its Internet Explorer browser, forced by a patent ruling.

Back on stream
Three years ago it was all but written off. But according to a new report, online advertising is about to have a dramatic comeback.

MSN Video shifts broadband focus to advertising…
The launch of MSN Video shifts the focus of the burgeoning broadband video marketplace away from a premium content model.

Internet search engine advertising shows major gains
Latest developments in the online advertising sector indicate paid search is rapidly emerging as the killer app for online marketing.

Big-budget CPGs lag in online spending
Consumer goods firms, the 800-pound gorillas of ad spending in the US, are 90-pound weaklings when it comes to online advertising, according to a recent report by eMarketer.

The tussle for the paid search dollar
Online advertisers have realised that placing ads beside search results reap better results than banner ads that many Internet users find annoying.

Video: The future of online advertising?
A number of companies are working to add some life to the somewhat stagnant pool of media offerings from which we currently draw our ad placements.

Australia considers Internet tobacco ad ban
Tobacco advertising has become taboo even for the new media in countries like Australia.

More movie advertising moves from newspapers to Internet
Hollywood curtails its print advertising budget, increasing the online advertising expenditure.

Internet advertising among the highest gainers this year
The advertising market in the US showed strong growth in the first half of this year, with the Internet joining five other media in experiencing double-digit percentage gains.

How to budget for Internet advertising
Since Internet advertising has no established standards, clients should be counseled about a data-driven advertising budget leveraging all available relevant inputs.

Online advertising is fighting back off the ropes
Internet advertising is really making its long-promised comeback, after the humiliating dot-carnage of the past few years.

Contextual ad debate rouses critics
Experts believe that the researcher, marketers and advertiser should treat their search campaigns separate from their contextual ad campaigns.

Internet giants battle for online advertising
Online advertisers have realised that placing ads beside search results reap better results than banner ads that many Internet users find annoying.

Will search slay the yellow pages?
The success of Overture and Google's paid listing programmes has many industry experts speculating about the survival of printed yellow page telephone directories

Online ads rise from ashes
Online advertising has rebounded from the dotcom bust and is developing along more sustainable lines, say analysts.

Marketers on the web search for right match
Google and Overture have made a brisk business of selling ads that appear alongside web search results. But so far, the big customers for such services have been online merchants and operators of search sites.

Plan in reverse for rich media success
How do we overcome the obstacles and leverage the most effective creative formats for our efforts? For your next campaign, try starting at the end.

Second wind for Internet advertising
Online advertising is staging a comeback – emerging from the prolonged dry spell that followed the dot-com bust, industry watchers say.

Playing the search engine game
Move over, banner ads and pop-ups. Make room for search.

How content quality impacts website advertising
According to the findings of a recent research, quality content generates audience loyalty and thus affects Internet advertising.

Not your father's car ad
The success of the latest commercials for Honda and BMW shows the power of buzz marketing and the promise of Internet advertising.

Online video ad market growing, still small
Improved viewing quality and more offerings have led many marketers to try online video advertising, but their spending is still small and may remain so for the next few years.

Google starts self-service for content ads
In a smart move to fight its rival Overture, Google unveils a self-service programme for publishers to serve up its contextual advertising.

Search engine pioneer Overture prepares for new chapter
Ad-based search results have turned into an online gold mine. Overture has become one of the Internet's biggest moneymakers.

Putting online ads in context
Overture and Google have figured out how to sell the Web. Paid search has already saved Yahoo! – and your business might be next.

AOL ad revival still on track
America Online, the beset Internet unit of AOL Time Warner, has continued to turn around its flagging online ad unit despite its declining subscriber numbers.

Big business exploits Internet loophole
While television advertisements are under many restrictions and censorship, Internet advertising gets full creative freedom.

Online advertising: It's just the beginning
Everything – formats, pricing, measuring, even its purpose – is being rethought – and improved. Yes, this industry has a future.

What online media sellers aren’t doing well
Marketers must hold Internet advertising to a higher standard of critical analysis than traditional advertising because it is a “new medium with a history of overpromising”.

UK online advertising spend grows 20 per cent in 2002
Survey reports say online media sales experienced growth last year compared to conventional media in the UK

Internet upfront: A bad idea waiting to happen?
Porting TV commercials to the net may seem to be a way to resolve falling network audience numbers, but it inadvertently categorises the net as just another mass medium.

Pop-ups threaten credibility of ads in all media says report
Though pop-ups are an effective method of Internet advertising for media planners, it is not a popular affair among netizens.

Intrusive ads on the way out?
Attention, web marketers. Change your way of doing business or be ready to face the backlash as consumers get frustrated and sick of shady, intrusive marketing practices.

Geo marketing: Know where your users are
As the web becomes more measurable and we target our audiences directly, knowing where someone is has become as important as knowing who she is (or what she likes).

An advertising primer terminology, traffic, statistics and usage
A guide to basic knowledge about online advertising. Did you know, for instance that ads placed nearer to the top of a page grabbed more attention than if placed near the bottom of a page?...

Scorecards for the Net
Asian advertisers go more by professional net rating firms' assessments than government opinion surveys. However, even that service has to be fine-tuned further. Only then will ad revenue start flowing in...

Media shopping for the holidays
What does a website need to do to stand out in the clutter, especially when it is the busy holiday season...

Internet access is almost everywhere
The Pew Internet & American Life Project Survey throws up a number of interesting observations. Among the findings: 75 per cent of US citizens between the ages of 18 and 29 were online, while only 15 percent of people age 65 or older were on the Internet...

Limited mobility doesn't stop senior surfers
Respect to the aged? Though older Americans have not been as Web-savvy as the younger ones, there are websites that are trying to woo the senior citizens by considering factors like easier navigation and visual requirements...

Web companies approve larger online ads
Ad formats are changing. Web companies are experimenting with larger advertisements in order to rejuvenate click-through rates. The Internet Advertising Bureau believes this will be a potent tool for marketers...

An alternative to impressions?
Forget impressions. On the Internet, what matters is whether the ad reaches the audience it is supposed to. How does one ensure this?...

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Mobile telephony

US networks ignoring market sector: Report
According to a recent study, wireless telecommunications carriers are virtually ignoring the Central and Eastern European-Americans who make up a US$1.3 billion market.

New technology is aiming to quiet ringing cell phones
Companies and researchers are developing/selling devices that render cell phones inoperable in certain locations.

Old cell phones get second chance (and tax break)
According to a recent Wireless Week poll, more than 60 per cent of the readers said they store their old cellular phones in drawers rather than donating.

Cellphones more popular with college women
According to the 360 Youth College Explorer study, based on a survey conducted by Harris Interactive, nearly all US college students are online, and 65 per cent are making broadband connections.

Mobiles taking over landlines – report
The shift of fixed line minutes to the mobile network is steadily gathering pace, prompting mobile operators to target fixed voice minutes.

Do you really need to have a cell phone?
The average consumer needs to fully analyse choices before new technology emerges to complicate the decision-making process even further.

Mobile industry looks to expand its base
Mobile phone makers and vendors driving the integration of services on 3G handsets are looking at ways to attract more customers while squeezing more business out of existing ones.

The failure and future of mobile content
Despite predictions that mobile content will explode any day now, it remains an emperor without clothes.

Is streaming the future of mobile apps?
Mobile devices may soon be connected to wireless networks, giving them the ability to run large applications without storing them locally.

Mobile payments: The next revolution or a failed coup?
Will mobile technology ignite a revolution in the consumer payments industry? Or will users never use it to replace cash, checks and credit cards?

Handsets to solve 3G problems
Sufficient numbers of reliable, dual-mode wideband CDMA/GSM handsets are the key to the success of third generation (3G) mobile data services.

Mobile telephony: Cooperation and value-added are key to further success
Although mobile telephony remains one of the most dynamic areas of the economy, excessive euphoria is misplaced.

Wireless hype and mobile realities
From the 3G licence auction extravaganza to the thorny issues linked to location-based mobile commerce applications, we've entered a long-term trend towards ubiquitous connectivity.

MMS, we hardly know you
Many hurdles need to be overcome before MMS can arrive as a popular medium; the foremost being handset penetration.

Mobile telephony: What makes it mobile?
Mobile telephony has evolved over the years reflecting the improvements in technology, specifically microelectronics and digital signal processing.

Text messaging gets lively
VisualTxt is a new technology that converts Short Message Service text into messages containing graphics or animations with sound.

LiveWire: Shoppers ring up advice on cell phone sites
Now that you can keep your old phone number with any new cell phone, how do you choose which one to buy?

SMS pushes paging to extinction
SMS is fast developing into one of the most important messaging services, so important that it will soon drive older paging services into an early grave.

Wireless marketing opportunities
Mobile marketing has moved from a period of trials and experimentation to becoming an established part of the media mix for major brands - Coca-Cola, Macdonalds, Emap etc.

Mobile e-commerce vendors guilty of over-hype, study says
Despite its enormous long-term potential, vendors are over-hyping mobile e-commerce to consumers who don't yet want it, a new study concludes.

Text and the city
Nine out of 10 teenagers who use SMS are using the service to proposition each other - and they're not the only ones.

Mobile marketing strategies prove as transient as their consumer targets
Mobile marketing strategists say that different strategies are required for reaching different types of consumers at different times and in different locations.

GSM-CDMA battle shaping up over data
A survey made public this week claims that the GSM standard increased at three times the rate of CDMA over the past year in North America.

Camera phone market to soar: Report
The worldwide shipments of camera phones are to increase from 19 million in 2002 to 298 million in 2007, according to an IDC forecast.

Television in your cellular phone
A small TV receiver that will allow mobile telephone manufacturers to integrate television into the cellular phones of the future is to be launched by Sony soon.

Mobile marketing to the masses
Mobile information and communication are finally beginning to take off in the US, as in the rest of the world, albeit a few years late.

Bird flies high in China
A domestic handset manufacturer with global ambitions has claimed the top spot in China's mobile phone market.

Internet billing can highlight likely churning customers
The growing complexity of service plans and data features has driven customers online to help manage their accounts and evaluate carriers for future purchases.

Camera phones are pointless fun
Photographs clicked by cellphones are postage stamp-sized with the resolution of one megapixel, and can be used for e-mails and websites, not for fine photography.

Carriers attempt to overcome slowing demand
To increase sales, mobile-phone carriers are pitching a growing gaggle of new services to customers.

New wireless data standard threatens 3G
Emerging technologies such as IEEE 802.20 standard could offer a leap past so-called third-generation (3G) systems just as they are getting off the ground.

Targeted advertising more effective: Sybase
Targeted advertising more effective: Sybase.

Photo messaging to boost revenues
Consumer familiarity with digital photo sharing will result in significant revenue opportunities for wireless operators and handset manufacturers according to a new report.

Mobile phones move deeper into PDA turf
The market for mobile phones is increasingly encroaching on the market for handheld organisers, according to a report from research firm IDC.

Mobile marketing catches on
Researchers say that the future of text messaging may not only be about sending text and audio, but video to cell phones.

Hollywood leads mobile-marketing charge
Hollywood has increasingly embraced the notion of mobile marketing, using it to connect with tech-savvy fans and build excitement for blockbuster releases.

Mobile giants ally to forge open standards
Analyst Alex Slawsby says that the mobile arena is one of the ripest areas for instituting standards because there is such a great absence of them.

Platinum cell phones
Cell phones containing platinum are likely to hit the market next year after an announcement by Japan's DoCoMo that it will start shipping 3G phones that will use fuel cells instead of batteries.

3G will not cut healthcare costs
Wireless healthcare is warning health providers and ehealth vendors not to expect too much from the current generation of mobile videophones.

3G begins to gather momentum, but vexing issues remain
Plans for the initial roll out of 3G wireless networks have been announced for several countries. But analysts say use of the high-speed data networks will grow slowly.

The comeback of the mobile Internet
In the past 12 months, the cellular phone has proved that it can be a springboard for interactive entertainment services.

Room to grow for SMS marketing
Much has been written recently of the success of sending marketing messages via SMS, but experts say the space is still in its infancy – even in markets presumed to be established.

Linux for cell phones
A collection of electronics giants is forming a forum to promote Linux as an alternative operating system for mobile phones.

GSM coverage envelops the Americas
3G Americas reports GSM's significant progress in the Americas with coverage expanding in nearly every country in the region.

New phones combine cordless and cellular
Before you abandon your standard home phone, consider the range of hybrids coming to the market that combine the best features of residential wired and wireless phones.

Premium SMS demystified: Opportunities in the value chain
The bulk of premium rate SMS activity is confined to GSM operators in Europe currently. Not surprisingly, this overlaps with the current market for standard SMS.

Mobile media: Future markets
Over the last five years mobile handsets have evolved into media terminals that companies such as Microsoft and AOL Time Warner now want to integrate into their service portfolios.

Fixed-line and cell phones to get blended: Philips
Philips has launched its flagship fixed-line phone with text messaging support and is set to make household phones even more like cell phones in the coming months.

Mobile money
The mobile phone phenomenon sweeping through Europe is creating new revenue opportunities for operators. One area seeing increased attention is mobile payments.

Cell phone backers want car-call ban put on hold
While the US Government is concerned about the driver’s safety, the Cellular Telecom Association in that country is more concerned about the business.

Japanese 3G phones get US airing
Japanese mobile phone giant NTT DoCoMo aims to enter the US 3G phones market; displays product at a trade show in New York.

Adaptive chips could revolutionise computer technology
With light-speed agility, an experimental chip in a QuickSilver Technology laboratory executes the three distinct tasks of conducting a cellular phone call.

Nokia sees weak handset sales
World's largest cellphone maker blames week dollar, SARS, but reaffirms 2Q profit forecast.

Wireless marketing: The terra incognita
Cell phone penetration of the US population just passed 50 per cent, and SMS is now possible across previously incompatible American systems.

Phones with cameras: Ridiculous? No!
Here's why experts think cell phones with built-in cameras may actually be a good bet for consumers.

The message, not the medium
3G or not 3G? That is the question. At least it is among operators. But for the majority of consumers the more pertinent question is,

IM: beyond text messaging
Instant messaging, once a novelty used primarily in home computing, is now making major inroads in many businesses.

Where next for mobile phone messaging?
Mobile phones have evolved rapidly into machines that can carry the written word as well as voices. Hence the popularity of text messages that flash on the phone screen.

Mobile telephony: Will future developments be accessible to visually impaired users?
Manufacturers have yet to see commercial opportunity in providing cellphone models that incorporate speech output of messages displayed on the screen.

What has wireless buzzing
How companies make money from Wi-Fi, the latest in push-to-talk technology, and what’s new in handsets. A report from CTIA’s annual convention.

Wireless carriers’ dirty little secret
Wi-Fi has proved itself in distribution centers, warehouse operations, and in health care. Now it is moving into corporate campuses, wireless hot spots and even homes.

Hutch, Essar hit by post-merger blues
The differences came into the fore in the wake of the Hinduja group’s decision to remain a minority stakeholder in the Hutch-controlled Fascel.

Cell, WLL players heading for convergence in rates
It is only government regulation and ongoing legal battles that are still keeping a barrier between full mobility cellular players and limited mobility wireless in local loop operators.

Will India Mobile take off?
Reliance Infocomm’s dreams to capture the Indian mobile markets may remain unfulfilled.

Motorola to expand distribution network in India
The company would have second-tier distributors in 100 cities by the year-end from the current level of 40 cities.

Mobile location services: Always in touch on the move
Enabling location-relevant services will be a reality soon with E-OTD, the advanced technology that can be employed to determine the physical location of a mobile subscriber.

A billion Internet-enabled mobile phones
Sure, but how soon? Ten, maybe fifteen years? Try three.

The politics of 3G mobile telephony
World around, most planned 3G mobile service launches are delayed until 2003-2004, and initial launches are likely to be restricted to major urban centers.

Introduction into the revolutionary world of 3G
3G technology does not just mean faster mobile connection to the world wide web. Rather it is about a whole new way to communicate.

Avoiding Mobile Spamming
Many companies in the US are already walking the edge between permission-based advertising and mobile spam. What are the issues they are facing?

SMS marketing: Are you geared for it?
There are a lot of phones out there, and you're the coach. What would you do with an SMS campaign?

Mobile marketing: SMS or MMS?
Multimedia Message Service enables marketers to express more complex ideas. No wonder then many brand advertisers long to test a mobile MMS campaign.

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Satellite radio

Satellite radio looks to take-off
Despite crystal clear sound, crackle-free delivery and nationwide coverage, American radio listeners have been slow to take up many satellite radio offerings.

Satellite radio arises as likely competition for radio stations
Market survey reports indicate satellite radio is likely to give a tough time to its terrestrial cousin with its spread and quality.

Growing pains fading, satellite radio ready to take off
Less than a year ago, potential subscribers and investors were treating it like an unwelcome visitor from another planet. Finally, though, the mini-industry seems primed to take off.

Satellite radio increasingly popular with US drivers
The same satellite technology that makes possible global navigation and telephone communication is the basis for a new development in radio.

Satellite radio looks wobbly
You might want to think twice about ponying up big bucks for a satellite radio. The prospects that there'll be anything to listen to are looking slim.

Internet, satellite radio and consolidation
In the last six months, one has seen more profound changes in the entertainment industry than have affected the business in the last 50 years.

XM satellite radio reaches 1 million subscriber milestone
With satellite radio companies reaching the million mark, it’s proved that the new technology is fast getting popular among the masses.

Spaced-out music trips
Voice clarity and variety of music genres are key to the success of satellite radio especially among long distance drivers.

Satellite radio on the rise with 50-plus Jax market
Industry experts say that eight out of 10 people who buy a satellite radio in the US are in the 50-plus age group.

FM radio's weapon: Local news, weather and traffic
Satellite radio providers flaunt their crystalline sound, nationwide broadcast area and extensive station selection, but opponents complain something is missing.

Radio reaches digital age
The year 2003 could be the period when efforts to revamp the century-old medium for the digital age moved out of the labs and into the mainstream.

Satellite radio is finally on the beam
Few imagined that a single invention would change the way people lived. Enter satellite radio, the next generation in broadcasting.

Satellite radio coming of age?
With satellite radio now up and running, car audio is whistling a different tune. Here’s what you need to know.

Satellite radio is latest electronics fad
Sick and tired of commercials, drive-time talk, and weak radio station signals while traveling, more listeners are moving to satellite radio.

Automakers racing to install satellite radio
Satellite radio, facing financial death less than 18 months ago, is being embraced by customers and automakers like never before.

Tuned in, turned on to satellite radio
Like most addictions, satellite radio for the computer has initial and recurring costs.

Satellite radio finally ready for mainstream use
Satellite radio, perhaps the coolest new technology introduced so far in the 21st century, is ready to hit the road this summer.

Satellite radio is out of this world
Satellite radio, perhaps the coolest technology introduced so far in the 21st century, is finally ready to hit the road.

Believe it, satellite radio is getting real
The days of dismissing satellite radio as an almost nonexistent threat to ad-supported radio stations are over, or soon will be.

Satellite radio ready to hit the mainstream
Satellite radio, perhaps the coolest new technology introduced so far in the 21st century, is finally ready to hit the road this summer.

Early trends and their influence on satellite radio retail
This early in the life of the newly-developing satellite radio industry, it's not easy identifying solid trends tied to the industry's rollout. Some pointers here.

Lessons learned: CrutchfieldAdvisor.com shows satellite radio’s new path
Satellite radio operators are determined to avoid FM radio’s mistakes in order to keep their industry vibrant and growing.

Getting Sirius
The company's out of the less-than-a-buck gutter and is the most actively traded stock on the Nasdaq. What's going on?

Satellite radio ready to blast off
Growing pains fading; outlook seems brighter for the concept

Stock of XM satellite radio increases
In just one and half months, the subscribers base of XM radio has grown by 20 per cent to 0.6 million from 0.5 million resulting in the rise of its stock prices.

Digital satellite radio: 100 channels and everything on
A new technology is about to enter our lives that may transform the way most of us listen to radio in the car – or in the home, for that matter.

Satellite radio: A killer app?
Tech watchers say switch to satellite band will revolutionise the radio industry.

Satellite radio reaches the PC
As if there weren't already enough ways to listen to music on a personal computer, you can now add satellite radio to the list of options.

WorldSpace steers for the road with car radios
The US-based satellite radio company WorldSpace, in collaboration with other partners, is in the process of developing a satellite car radio.

XM Radio: A valid advertising medium?
The leading satellite radio services – XM Radio whose business plans were based on subscription, is working hard towards a valid advertising revenue.

Will Wi-Fi overwhelm satellite radio?
Satellite radio stations aren't too happy rubbing bandwidth shoulders with Wi-Fi wireless networks.

Sirius set to launch satellite radio
New York City-based Sirius Satellite Radio is building a digital satellite radio system that will broadcast 50 channels of commercial-free music as well as 50 channels of national news, sports and entertainment programming for a monthly subscription fee of $9.95.

Was satellite radio a big waste?
Satellite radio was hyped as the answer to tired commercial stations that play the same, limited music. Now, wallowing in debt, the companies face new challenges.

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