Local radio advertising more than doubles in June 2006
According to the June 2006 Radio Adex report by TAM Media Research, radio advertising in the second quarter of this year grew only by 3 per cent over the first quarter. The report also stated that Delhi contributed the highest share of 34 per cent of the total advertising spends on radio. Among the categories of advertisers on radio, ‘TV channel promotions’ emerged as the leading category with an 11 per cent share in advertising in June 2006. Among individual advertisers, Hindustan Lever Ltd led with an 8 per cent share in advertising. The most prominent highlight of the report is that local advertising more than doubled during June 2006.
Trend of radio advertising since January-March 2005
Q2 '06 saw a 3% growth in Radio advertising over Q1 '06
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Medium: Radio |
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Based on secondages
Source: AdEx India (A Division of TAM Media Research)
& Aircheck India |
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Growth of radio advertising was highest (30 per cent) in October-December 2005 compared to July-September 2005 |
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Radio ad secondages got a push of 3 per cent in the second quarter of 2006 compared to first quarter |
Share of Metros in Radio advertising in May and June 2006
Delhi Radio Stations took the lead, pushing Mumbai Radio Stations to second place in June '06
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Medium: Radio |
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Based
on secondages
Source: AdEx India (A Division of TAM Media Research)
& Aircheck India |
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Mumbai’s radio stations which led with 35 per cent share in May 2006 slipped to second place in June with 32 per cent share |
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Delhi’s radio stations moved from second position (32 per cent) in May 2006 to take over the leading position in June with 34 per cent |
Seasonality of radio advertising since June 2004
High rise in Radio advertising in the months of October and March across the years
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Medium: Radio |
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Based
on secondages
Source: AdEx India (A Division of TAM Media Research)
& Aircheck India |
Overall top product categories in radio advertising in June 2006
'TV Channel Promotions' was the top category in June '06
| Product Group |
%share |
| TV Channel Promotions |
11% |
| Properties/Real Estates |
7% |
| Publication/books |
4% |
| Toilet Soaps |
3% |
| Cellular Phone Service |
3% |
| Hosiery |
3% |
| Jewellery |
3% |
| Independent Retailers |
3% |
| Biscuits |
2% |
| Internet/SMS Service |
2% |
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Medium: Radio |
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Based
on secondages
Source: AdEx India (A Division of TAM Media Research)
& Aircheck India |
| >> |
TV Channel Promotions’ formed an untouchable share of 11 per cent in June 2006 |
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Properties/Real Estates’ came as close as 7 per cent share in radio advertising |
Top advertisers in radio advertising in June 2006
Top 5 Radio Advertisers of June 2006
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Medium: Radio |
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Based
on secondages
Source: AdEx India (A Division of TAM Media Research)
& Aircheck India |
>> Hindustan Lever Ltd ruled with 8 per cent share, followed by Bhawani Textiles with 3 per cent share in June 2006
Top categories and advertisers in Metro Radio Stations in June 2006
Top 3 Categories and Advertisers across the 4 metros in June '06
Top Catergories
| Chennai |
Delhi |
Kolkata |
Mumbai |
| Publications/books |
Properties/real Estates |
Hosiery |
TV Channel Promotions |
| Cellular Phone Service |
TV Channel Promotions |
TV Channel Promotions |
Publications/books |
Liquor - Beer
|
Jewellery |
Biscuits |
Toilet Soaps |
Top Advertisers
| Chennai |
Delhi |
Kolkata |
Mumbai |
| Hindustan Lever Ltd |
GTM Builders & Promoters |
Bhawani Textiles |
Hindustan Lever Ltd |
| UB Group |
Hindustan Lever Ltd |
Surya Food And Agro Pvt Ltd |
Kothari Products Ltd |
Coca Cola India Ltd
|
M-tech Developers
Pvt Ltd |
Hindustan Lever Ltd |
Mid-day Multimedia Pvt Ltd |
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Medium: Radio |
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Based
on secondages
Source: AdEx India (A Division of TAM Media Research)
& Aircheck India |
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‘TV Channel Promotions’ were in first three positions in Mumbai, Delhi and Kolkata, while ‘Publications/books’ was the top category in Chennai |
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Hindustan Lever Ltd reigned among the top three positions in all the Metros during June 2006 |
New brands introduced to radio advertising in June 2006
New* Brands on Radio in June'06
| Rank |
Brands |
| 1. |
Kingfisher Mineral Water |
| 2. |
GTM Golf Greens |
| 3. |
Seven Heaven Developers India |
| 4. |
Amity Educational Institutions |
| 5. |
The Oriental Insurance Householders Policy |
| 6. |
Surf Excel Blue |
| 7. |
Araldite karpenter |
| 8. |
Sony Ericsson J230i |
| 9. |
NSHM Academy |
| 10. |
Intel Peripherals |
*Include brands advertised for the first time in June'06 compared to
Jan '04-May '06
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Medium: Radio |
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Based on secondages
Source:
AdEx India (A Division of TAM Media Research) & Aircheck
India |
>> ‘Kingfisher Mineral Water’ was the top new brand introduced in June 2006, followed by ‘GTM Golf Greens’ in second place
Brands exclusive to radio advertising in June 2006
Exclusive* Brands advertising on Radio in June '06
| Rank |
Brands |
| 1. |
Rexona Roll on |
| 2. |
Pears Oil Control |
| 3. |
GTM Golf Greens |
| 4. |
IDBI Bank Fixed Deposit |
| 5. |
The Oriental Insurance Householders Policy |
| 6. |
Cafe Coffee Day |
| 7. |
Spicy Bite |
| 8. |
Development Credit Bank |
| 9. |
Sony Ericsson J230i |
| 10. |
Prithvi Theatre |
| *Include brands advertised only on Radio & not on TV and Press in June'06 |
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Medium: Radio |
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Based on secondages
Source: AdEx India
(A Division of TAM Media Research) & Aircheck India |
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‘Rexona Roll on’ was the top ranking exclusive brand adverting on radio |
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‘Pears Oil Control’ was in the second position of the exclusive brands’ chart |
Retail and Non-Retail advertising in May and June 2006
18% rise in Retail advertising in June '06 over May '06
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Medium: Radio |
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Based
on secondages
Source: AdEx India (A Division of TAM Media Research)
& Aircheck India |
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Non-retail advertising on radio grew by 6 per cent in June over May 2006 |
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Retail advertising jumped to 18 per cent during the same period |
National vs. Local advertising on radio in May and June 2006
June '06 saw a 100% jump in local advertising on Radio over May '06
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Medium: Radio |
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Based
on secondages
Source: AdEx India (A Division of TAM Media Research)
& Aircheck India |
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National advertising dipped by 4 per cent in June compared to May 2006 |
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Local advertising in grew by more than 100 per cent during the same period |
Source: AdEx India-A Division of TAM Media Research
Note: All spends numbers, if any, indicate market valuation of the ad space/time bought. The figures should be taken only as indicative and not absolutes.
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