All Interviews

Venke Sharma and Hushidar Kharas

Venke Sharma and Hushidar Kharas,

(Authors)

In the age of social media, a virtual landmine for brands, the word 'crisis' has taken on a whole new meaning. In a book titled 'The Indestructible Brand', one peppered with real brand examples of social media disasters, and tips on how to tackle them, authors Venke Sharma (former Tribal DDB, Leo Burnett hand) and Hushidar Kharas (former Star, KFC, Future Group hand and present day in-charge of customer engagement and social media at Amazon Prime Video) discuss crisis management in the age of social media. Read more

Sameer Pitalwalla and Venkat Prasad

Sameer Pitalwalla and Venkat Prasad

Founders, Culture Machine

Digital

"We have a warship": Culture Machine's Sameer and Venkat Read more

Nachiket Pantvaidya

Nachiket Pantvaidya

CEO, ALTBalaji

Digital

"Competition is everywhere": Nachiket Pantvaidya, ALTBalaji Read more

Vinay Pant

Vinay Pant

Assistant Vice President - Marketing, Maruti Suzuki India

Marketing

"Pressure to carry out high decibel product launches is growing": Vinay Pant, Maruti Suzuki Read more

Shoumyan Biswas

Shoumyan Biswas

Chief Marketing Officer, Flipkart

Digital

"Marketers are under pressure to show returns on their investments": Shoumyan Biswas, Flipkart Read more

Ali Harris Shere

Ali Harris Shere

VP, Marketing, Britannia Industries

Marketing

"Products with local flavor, ingredients are gaining ground": Ali Harris Shere, Britannia Read more

Virat Khullar

Virat Khullar

Head of Marketing, Renault India

Marketing

"Agencies are our windows to the changing world": Virat Khullar, Renault Read more

Shiva Krishnamurthy

Shiva Krishnamurthy

General Manager, Beverages, Hindustan Unilever

Marketing

"Fastest growing segment in tea category is green tea bags": Shiva Krishnamurthy, Hindustan Unilever Read more

Ekta Kapoor

Ekta Kapoor

Joint MD and creative director, Balaji Telefilms

Media

"At this stage, what I really want to do is make a mark in the digital space": Ekta Kapoor Read more