afaqs!

All Interviews

Sumeet Narang

Sumeet Narang,

(Vice-president, Marketing (motorcycles), Bajaj Auto)

Bajaj Auto has been in the news this year for its unusual new launch, Bajaj V, in February. By using a bit of metal from INS Vikrant, India's sole aircraft carrier involved in the 1971 war with Pakistan (and which was recently scrapped), Bajaj V has struck an emotional chord among buyers of two-wheelers. The new bike had sold 1.6 lakh units by September end this year and, with a new variant on its way, this looks like an emerging brand that has struck roots in the consumer's mind. Read more

Sudhanshu Vats

Sudhanshu Vats

Group CEO, Viacom18

Media

"Advertising growth on regional TV is higher than national, Hindi": Sudhanshu Vats, Group CEO, Viacom18 Read more

Prasanth Kumar

Prasanth Kumar

CEO, Mindshare, South Asia

Media

"There is a challenge when it comes to TV spends, but it is not drastic": Prasanth Kumar, Mindshare Read more

Srinivasan Swamy

Srinivasan Swamy

Chairman and MD, RK Swamy BBDO

Advertising

"I've never been known to warm a seat": Srinivasan Swamy Read more

Vijay Shekhar Sharma

Vijay Shekhar Sharma

Founder and CEO, Paytm

Digital

The Story Behind Paytm's Marketing... Read more

Satya Raghavan

Satya Raghavan

Head of content, entertainment, YouTube India

Digital

"It's great that so many platforms are looking for Indian content creators": Satya Raghavan, YouTube India Read more

Raghav Bahl

Raghav Bahl

Founder, Quintillion

Digital

"I am ready to pump in whatever it takes to be successful": Raghav Bahl Read more

Shiva Krishnamurthy

Shiva Krishnamurthy

General manager, tea, marketing, HUL

Marketing

"When this idea was pitched, initially all of us fell off our chairs": HUL's Shiva Krishnamurthy on Red Label's transgender 6-Pack Band Read more

Baskar Subramanian

Baskar Subramanian

Co-founder, Amagi

Media

"National brands are now fighting local brands": Baskar Subramanian, Amagi Read more