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All Interviews

Chandrasekar Radhakrishnan

Chandrasekar Radhakrishnan,

(Head of communications and eCommerce, Nestlé India)

When it comes to marketing, every multi-national corporate has its own mantra. And typically, it's a textbook-ish one-liner that doesn't exactly make a journalist grab her pen and jot it down. At Nestlé, they call it 'Brand building the Nestlé way'.


But during the course of an hour-long interview at his Gurgaon office, Chandrasekar Radhakrishnan, head of communications and eCommerce, Nestlé India, brought this seemingly bland line to life by explaining what it means to market products the Nestlé way. Read more

NP Singh

NP Singh

CEO, Sony Pictures Networks India

Media

"It will take time for OTT to challenge TV": NP Singh Read more

Nitesh Tiwari

Nitesh Tiwari

Director, Dangal

Advertising

"A bad ad is forgiven very easily; a bad movie is not": Nitesh Tiwari, director, Dangal Read more

Sumeet Narang

Sumeet Narang

Vice-president, Marketing (motorcycles), Bajaj Auto

Marketing

"Fancy advertising can't sell a two wheeler": Sumeet Narang, Bajaj Auto Read more

Sudhanshu Vats

Sudhanshu Vats

Group CEO, Viacom18

Media

"Advertising growth on regional TV is higher than national, Hindi": Sudhanshu Vats, Group CEO, Viacom18 Read more

Prasanth Kumar

Prasanth Kumar

CEO, Mindshare, South Asia

Media

"There is a challenge when it comes to TV spends, but it is not drastic": Prasanth Kumar, Mindshare Read more

Srinivasan Swamy

Srinivasan Swamy

Chairman and MD, RK Swamy BBDO

Advertising

"I've never been known to warm a seat": Srinivasan Swamy Read more

Vijay Shekhar Sharma

Vijay Shekhar Sharma

Founder and CEO, Paytm

Digital

The Story Behind Paytm's Marketing... Read more

Satya Raghavan

Satya Raghavan

Head of content, entertainment, YouTube India

Digital

"It's great that so many platforms are looking for Indian content creators": Satya Raghavan, YouTube India Read more