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advertising Interviews

January 09, 2013
"Sales is not the sole objective of advertising": Idea's Sashi Shankar
Sashi Shankar, Chief Marketing Officer, Idea Cellular ...
September 21, 2012
Bollywood has taught 'storytelling' to Indian creatives: Keith D Smith
Keith D Smith, President, International, ...
August 06, 2012
I would prefer Coke to be No. 1 in India than Thums Up: Jonathan Mildenhall
Jonathan Mildenhall, Vice-President ...
September 21, 2011
We've to be careful not to shock clients: Charles Wright
Charles Wright, Managing Partner, Wolff Olins ...
September 07, 2011
Cheil needs to maintain a geographical distance with Samsung: Bruce Haines
Bruce Haines, Global Chief Strategy Officer, Cheil Worldwide ...
May 25, 2011
An ad agency is an animal that should have died 100 years ago: Harindra Singh
Harindra Singh, Vice-Chairman and Managing Director, Percept Ltd. ...
April 25, 2011
'Cross fertilisation' is very important at BBH: Sir John Hegarty
Sir John Hegarty, Bartle Bogle Hegarty ...
April 21, 2011
Shelf life of a digital asset is as short as one minute: Daniel Morel
Daniel Morel, Chairman and Chief Executive Officer, Wunderman ...
April 20, 2011
TBWA believes in marketing orientation rather than just pitch orientation: Laurie Coots
Laurie Coots, Chief Marketing Officer, TBWA ...
April 19, 2011
Marketing 3.0 is all about community messaging: Brian J Terkelsen
Brian J Terkelsen, Starcom MediaVest Group ...

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