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"We'll redefine India's relationship with the outdoors": Simeran Bhasin, Wildcraft

Simeran Bhasin
chief marketing officer, Wildcraft

Wildcraft, outdoor and adventure gear brand, is breaking what it calls its "first comprehensive, strategically-driven ad campaign," across media platforms, including television, today. It also has a revamped logo and a new product range to flaunt.

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