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"I am not a 'BTL guy'; I love the creative process": Pratap Bose

Pratap Bose
Former COO, DDB Mudra Group

At 50, Pratap Bose feels he is too old for any kind of animosity with anyone. Though the former COO of the DDB Mudra Group didn't land the CEO's job at the agency as promised, he leaves the premises with his head held high.

The other role he held during his six year stint at the agency was that of CEO, Mudra Max, the group's media, outdoor, retail and experiential division.

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