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"The energy drinks market is too small; the segment is trapped": Ramesh Chauhan, Bisleri

Ramesh Chauhan
chairman, Bisleri International

Recently, the Prakash Chauhan-led Parle Agro launched a carbonated coffee beverage called Café Cuba, that took on colas through an aggressive mass media campaign.

Now, his brother Ramesh Chauhan, chairman of Bisleri International, has launched Urzza, latest entrant in the energy drinks market.

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