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We've to be careful not to shock clients: Charles Wright

Charles Wright
Managing Partner, Wolff Olins

As head of the Dubai office of Wolff Olins, Wright has also successfully managed several Indian brands such as Tata, Airtel, Tata Docomo, Hero MotoCorp and Hinduja-Ashok Leyland. In an exclusive interview with afaqs!, Charles Wright, managing partner of Wolff Olins speaks about which Indian brands are noteworthy and the attitude of Indian businesses towards brand revamps.

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