afaqs!

Digital Interviews

Venke Sharma and Hushidar Kharas

Venke Sharma and Hushidar Kharas,

(Authors)

In the age of social media, a virtual landmine for brands, the word 'crisis' has taken on a whole new meaning. In a book titled 'The Indestructible Brand', one peppered with real brand examples of social media disasters, and tips on how to tackle them, authors Venke Sharma (former Tribal DDB, Leo Burnett hand) and Hushidar Kharas (former Star, KFC, Future Group hand and present day in-charge of customer engagement and social media at Amazon Prime Video) discuss crisis management in the age of social media. Read more

Sameer Pitalwalla and Venkat Prasad

Sameer Pitalwalla and Venkat Prasad

Founders, Culture Machine

"We have a warship": Culture Machine's Sameer and Venkat Read more

Nachiket Pantvaidya

Nachiket Pantvaidya

CEO, ALTBalaji

"Competition is everywhere": Nachiket Pantvaidya, ALTBalaji Read more

Shoumyan Biswas

Shoumyan Biswas

Chief Marketing Officer, Flipkart

"Marketers are under pressure to show returns on their investments": Shoumyan Biswas, Flipkart Read more

Vivek Zhang

Vivek Zhang

CMO, Vivo India

"Bagging IPL title sponsorship was our first step towards growth in this market": Vivek Zhang, CMO, Vivo India Read more

Gunjan Soni

Gunjan Soni

Head, Jabong and CMO, Myntra

Jabong's Gunjan Soni talks shop... Read more

Siddharth Banerjee

Siddharth Banerjee

EVP, Marketing, Vodafone

Vodafone's Siddharth Banerjee on telecom marketing: "It's not a job for the faint-hearted" Read more

Archana Anand

Archana Anand

Head, digital-India, Z5 business

"Behind the rosy PR stories, survival is really tough for everybody.": Archana Anand, Zee Digital Read more

Ajit Mohan

Ajit Mohan

CEO, Hotstar

"There is no single model or answer": Ajit Mohan, CEO, Hotstar Read more