Digital Interviews

Siddharth Banerjee

Siddharth Banerjee,

(EVP, Marketing, Vodafone)

It is IPL time and while the matches are high decibel there is a lot that goes on between overs during the ad breaks. Sony has sold ad inventory of around Rs 1,300 crore which marketing heads bought to garner eyeballs for their brand. One such is Siddharth Banerjee EVP, marketing, Vodafone. He earmarks the event in his calendar and sets aside 20 per cent of his marketing budget to roll out communication through the tournament. Read more

Archana Anand

Archana Anand

Head, digital-India, Z5 business

"Behind the rosy PR stories, survival is really tough for everybody.": Archana Anand, Zee Digital Read more

Ajit Mohan

Ajit Mohan

CEO, Hotstar

"There is no single model or answer": Ajit Mohan, CEO, Hotstar Read more

Umang Bedi

Umang Bedi

Managing director, Facebook, India and South Asia

"Bite-sized content is the way to go": Umang Bedi, Facebook Read more

Vijay Shekhar Sharma

Vijay Shekhar Sharma

Founder and CEO, Paytm

The Story Behind Paytm's Marketing... Read more

Satya Raghavan

Satya Raghavan

Head of content, entertainment, YouTube India

"It's great that so many platforms are looking for Indian content creators": Satya Raghavan, YouTube India Read more

Raghav Bahl

Raghav Bahl

Founder, Quintillion

"I am ready to pump in whatever it takes to be successful": Raghav Bahl Read more

Gyan Gupta

Gyan Gupta

Chief executive officer, DB Digital

"We don't compete with NDTV.com; we keep our focus on our product": Dainik Bhaskar's Gyan Gupta on his dot com Read more

Vidyadhar Kale

Vidyadhar Kale

Agency Head, Facebook India

"Agencies are critical partners for Facebook": Vidyadhar Kale, Agency Head, Facebook India Read more