Marketing Interviews

Anil Viswanathan

Anil Viswanathan,

(Marketing director (chocolates) Mondelez India)

"It's about being an agile giant," says Anil Viswanathan, who recently took over from Prashant Peres (now in a regional role) as marketing director of chocolates at Mondelez India. He has been with the company for 18 years in various regional and global roles. "I want to flex my muscles, leverage all partners, scale-up, and yet, have the agility to respond to the Millennial, tweak things on a daily basis, do the beta work, and become aspirational to work for," he declares, spelling out his vision in what is Cadbury's 70th year in India. Read more

Dinesh Menon

Dinesh Menon

CMO, SBI

Talking to the ex-agency man who became SBI's first CMO Read more

Manu Kumar Jain

Manu Kumar Jain

Vice President, Xiaomi and Managing Director, Xiaomi India

"We spend a fraction of what many big brands do on advertising": Manu Kumar Jain, Xiaomi Read more

Vinit Karnik

Vinit Karnik

Business head, ESP Properties

"The perception that only cricket is growing in India is not true anymore": Vinit Karnik, ESP Properties Read more

Vijay Parasuraman

Vijay Parasuraman

VP, Marketing, Coca-Cola

"We've moved from analog to digital marketing": Coke's Vijay Parasuraman Read more

Vikram Agarwal

Vikram Agarwal

Founder and Director, GreenDot Health Foods

How Cornitos hit the magic spot between chips and 'namkeen' Read more

Krishna Rao

Krishna Rao

Category head, Parle Products

"It becomes important to leverage our parent brand to take on the likes of Pulse": Krishna Rao, Parle Products Read more

Vinay Pant

Vinay Pant

Assistant Vice President - Marketing, Maruti Suzuki India

"Pressure to carry out high decibel product launches is growing": Vinay Pant, Maruti Suzuki Read more

Ali Harris Shere

Ali Harris Shere

VP, Marketing, Britannia Industries

"Products with local flavor, ingredients are gaining ground": Ali Harris Shere, Britannia Read more