afaqs!

Marketing Interviews

Vikram Agarwal

Vikram Agarwal,

(Founder and Director, GreenDot Health Foods)

In 2009, Vikram Agarwal, currently the managing director at GreenDot Health Foods, made the most important decision in his life. He 'resigned' from the Globe Capacitors Group, his 35 year-old family business (100 crore turnover) and decided to placate his 'what next' itch, by diversifying into food - his passion. Then, he studied the Indian snack market and found a gap between the ubiquitous Indian 'namkeen' and Western potato chips - Nachos. Read more

Krishna Rao

Krishna Rao

Category head, Parle Products

"It becomes important to leverage our parent brand to take on the likes of Pulse": Krishna Rao, Parle Products Read more

Vinay Pant

Vinay Pant

Assistant Vice President - Marketing, Maruti Suzuki India

"Pressure to carry out high decibel product launches is growing": Vinay Pant, Maruti Suzuki Read more

Ali Harris Shere

Ali Harris Shere

VP, Marketing, Britannia Industries

"Products with local flavor, ingredients are gaining ground": Ali Harris Shere, Britannia Read more

Virat Khullar

Virat Khullar

Head of Marketing, Renault India

"Agencies are our windows to the changing world": Virat Khullar, Renault Read more

Shiva Krishnamurthy

Shiva Krishnamurthy

General Manager, Beverages, Hindustan Unilever

"Fastest growing segment in tea category is green tea bags": Shiva Krishnamurthy, Hindustan Unilever Read more

Sushant Dash

Sushant Dash

Regional President - India, Tata Global Beverages

"For us, it's about gaining share from other players in the category": Sushant Dash, Tata Global Beverages Read more

Nadia Chauhan

Nadia Chauhan

Joint MD and CMO, Parle Agro

"I look at a challenge directly in the eye and give it a wink": Nadia Chauhan Read more

Vivek Srivatsa

Vivek Srivatsa

Head, marketing, passenger vehicle business unit, Tata Motors

"We've seen an increase in the number of self-employed customers": Vivek Srivatsa, Tata Motors Read more