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Marketing Interviews

Vijay Parasuraman

Vijay Parasuraman,

(VP, Marketing, Coca-Cola)

Coca-Cola, 130-year-old beverage brand, recently launched Thums Up Charged, the first ever variant of the popular cola brand. The new product will be available across India in the first week of December. The announcement was made last week on the occasion of Thums Up's 40th birthday. Teaser ads for Thums Up Charged will break in the first week of December. Read more

Vikram Agarwal

Vikram Agarwal

Founder and Director, GreenDot Health Foods

How Cornitos hit the magic spot between chips and 'namkeen' Read more

Krishna Rao

Krishna Rao

Category head, Parle Products

"It becomes important to leverage our parent brand to take on the likes of Pulse": Krishna Rao, Parle Products Read more

Vinay Pant

Vinay Pant

Assistant Vice President - Marketing, Maruti Suzuki India

"Pressure to carry out high decibel product launches is growing": Vinay Pant, Maruti Suzuki Read more

Ali Harris Shere

Ali Harris Shere

VP, Marketing, Britannia Industries

"Products with local flavor, ingredients are gaining ground": Ali Harris Shere, Britannia Read more

Virat Khullar

Virat Khullar

Head of Marketing, Renault India

"Agencies are our windows to the changing world": Virat Khullar, Renault Read more

Shiva Krishnamurthy

Shiva Krishnamurthy

General Manager, Beverages, Hindustan Unilever

"Fastest growing segment in tea category is green tea bags": Shiva Krishnamurthy, Hindustan Unilever Read more

Sushant Dash

Sushant Dash

Regional President - India, Tata Global Beverages

"For us, it's about gaining share from other players in the category": Sushant Dash, Tata Global Beverages Read more

Nadia Chauhan

Nadia Chauhan

Joint MD and CMO, Parle Agro

"I look at a challenge directly in the eye and give it a wink": Nadia Chauhan Read more