Marketing Interviews

Manu Kumar Jain

Manu Kumar Jain,

(Vice President, Xiaomi and Managing Director, Xiaomi India)

In the summer of 2014, when Xiaomi's Manu Kumar Jain went from pillar to post seeking expert advice about the company's launch in India with an unusual selling model - flash sales online - he was told that it would "flop". Ironically enough, the flash sale model not only raised eyebrows, it ended up breaking Flipkart's servers and 'marketing gurus' were forced to rework their own ideologies. Read more

Vinit Karnik

Vinit Karnik

Business head, ESP Properties

"The perception that only cricket is growing in India is not true anymore": Vinit Karnik, ESP Properties Read more

Vijay Parasuraman

Vijay Parasuraman

VP, Marketing, Coca-Cola

"We've moved from analog to digital marketing": Coke's Vijay Parasuraman Read more

Vikram Agarwal

Vikram Agarwal

Founder and Director, GreenDot Health Foods

How Cornitos hit the magic spot between chips and 'namkeen' Read more

Krishna Rao

Krishna Rao

Category head, Parle Products

"It becomes important to leverage our parent brand to take on the likes of Pulse": Krishna Rao, Parle Products Read more

Vinay Pant

Vinay Pant

Assistant Vice President - Marketing, Maruti Suzuki India

"Pressure to carry out high decibel product launches is growing": Vinay Pant, Maruti Suzuki Read more

Ali Harris Shere

Ali Harris Shere

VP, Marketing, Britannia Industries

"Products with local flavor, ingredients are gaining ground": Ali Harris Shere, Britannia Read more

Virat Khullar

Virat Khullar

Head of Marketing, Renault India

"Agencies are our windows to the changing world": Virat Khullar, Renault Read more

Shiva Krishnamurthy

Shiva Krishnamurthy

General Manager, Beverages, Hindustan Unilever

"Fastest growing segment in tea category is green tea bags": Shiva Krishnamurthy, Hindustan Unilever Read more