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All Interviews
  • Baskar Subramanian
    Baskar Subramanian, (Co-founder, Amagi)
    "National brands are now fighting local brands": Baskar Subramanian, Amagi

    Picture this: Three guys, who don't belong to the television or media business, who say they hail from a 'wireless tech' background, approach a brand marketing team about how they can help them buy TV spots on a national broadcasting network, but only in a single state in India. The advertiser immediately calls the TV channel and says, 'Hey, who are these guys selling your spots? Is it legal?' Read More