Here's the latest TVC for Google's HWGO initiative
From The Mobile Indian
Mumbai Cricket Association welcomes Sachin Tendulkar at glittering event
Awareness about umblical stem cell banking has been growing slowly in recent years. To hasten that and establish itself as the category leader, LifeCell International, a Chennai-based private stem cell banking service, has launched its first television campaign.
The company began its operations in collaboration with Cryo-Cell, USA, the world's first private stem cell bank, in 2004, with the core business being storing umbilical cord stem cells. If preserved, stem cells can help the child combat a range of diseases - including some forms of cancer - during his or her lifetime.
The TVC titled 'The Gift', which has been created by the Chennai-based ad agency 1pointsize, is targeted at soon-to-be-parents. It is a collage of heavily pregnant women, whose bellies display gift wrap ribbons. The voiceover then urges the target audience to gift their baby a 'lifetime of protection at birth' by storing the umbilical cord stem cells. The voiceover points out that umbilical stem cells have the potential to protect a child from over 80 medical conditions.
A take on the new Kolkata by contemporary Bengalis
A unique platform to discuss the markets driving India.