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Top Stories Of The Week

"It was a tough decision to break away from Ogilvy": Abhijit Avasthi

An interview with the outgoing national creative director of Ogilvy India.

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  • Special

    The 'Aspirational' Indian

     Is 'aspirational' the most abused word in Indian marketing?

  • redBus.in: Rapping Out New Features

     redBus.in's rap song, featuring actor Shreyas Talpade, promotes the features of the redBus mobile app and the ease of booking a bus seat.

  • Viral Now: Cat-callers Of New York

     A video that brings forth the kind of 'street harassment' faced by urban women has gone viral. With over 15 million YouTube views in just 48 hours, the video chronicles a girl's 10-hour long walk around New York City.

  • Philips' 'Him Initiative', For Her

     The brand has launched a digital campaign to spread awareness about breast cancer. The campaign urges men to ensure that their wives take a 10-minute breast self examination once every month.

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Digital Diary

A sneak peak into digital media planners daily life.

Case Studies

Why flipkart apology is a gold standard in service recovery

Source: Rajesh Soundararajan, Managing Director at Futureshift
Flipkart hits the core of consumers' hearts with an apology mail. It's gold standard for many MNCs to learn from. When you apologize do it truly from the heart

YouTube for Social Marketing and Commerce, Explained

Source: Grant Crowell, Social Stylist at YouTube Audience Development Manager, Touchstorm
Learn the pros and cons, along with best practices so you can set up your YouTube program with eyes wide open, and build relationships that convert to real-world business goals.

Tips to Successfully Run a Digital Agency

Source: Happy Marketer Private Ltd.
Running an agency has never been easy. Here are few tips to make this herculean task simple.
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