This Diwali, customers saw the extent to which e-commerce players like Flipkart, Snapdeal and Amazon could go with discounts, sales and offers, in order to delight e-shoppers. In such a scenario, what can the good ol' offline retailer do to retain footfalls? The most popular way, it turns out, is to make good on the term 'customer engagement' and give shoppers a wholesome experience that transcends shopping. But first, a look at the events that led to this situation.Read on...
Sumeet Thakur made an on-screen appearance with Ram Subramanian's MUTE film, early this year. afaqs! Catches up with the Kolkata boy to know more about him, his likes and his experience on working with Subramanian on his three films.
The recently launched herb-flavoured Maska Rusk will be promoted through two ad films that will hit TV screens on December 5. The marketing objective is two-fold: provide rusk-eaters with a new variant, and remind the rest that the rusk makes for a great tea-time snack option, after all.
A sneak peak into digital media planners daily life.