"Now, the shopkeeper can store condoms next to candies..."

... says Rohit Jindal, Marketing Director - RB India, marketer of Durex, about his new product 'Durex Jeans', available in packs of two....Read more

Now the shopkeeper can store condoms next to candies

100 Words

A look at what's keeping ad/media/marketing folks excited these days - in 100 words.

Lalit Makhijani

Chief Marketing Officer, Godrej Properties

Mobiles are omnipresent now and given their outreach, multiple devices will become a part of an inter-connected network. These devices will interact with one other constantly; such enabling infrastructure will be the game changer in times to come. Digital technology has emerged as a very effective medium for customer engagement across sectors and plays an important role in the marketing effort to bring sales and revenue growth. It also creates positive brand awareness and recall.

We are in the era of 'smart living' and technology will be the biggest enabler that will decide the way we live in the future. To rise to this challenge, marketers will need to think like their technology counterparts and wear not just the marketing but the 'Mar-tech' hat, going forward.