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Today's News Eye did it!

The online eyewear retailer claims to be the lone fighter in a self-created category. As part of its fight, Lenskart has launched a TV campaign to emphasise its features. afaqs! takes a look at the category.

Today, with everything available online, one wonders if the good old days, of buying a product after trying and testing it, are gone. Varied categories, from lingerie to luxury, are all available at the click of a button, each at a 'competitive' price. Consumers are spoilt for choice as online retailers vie for their attention with promotions, offers and aggressive communication across media. The latest entrant on the bandwagon is, an eyewear e-tailer which recently launched an advertising campaign to educate consumers about the convenience and economy of shopping for eyewear, online.

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