October is Breast Cancer Awareness Month. While most people are aware of the disease and its implications, very few take time out to perform the oft recommended monthly self-examination. Doing so can help detect early signs of the disease and treat it in time.
Philips India, a healthcare, consumer lifestyle and lighting brand, has launched something called the 'Husband Initiated Movement' or 'HIM', in a move to spread awareness about breast cancer.
A video that brings forth the kind of 'street harassment' faced by urban women has gone viral. With over 15 million YouTube views in just 48 hours, the video chronicles a girl's 10-hour long walk around New York City.
IndusInd Bank leverages the popularity of actor Farhan Akhtar to launch a facility called 'Video Branch'. This enables customers to perform banking transactions via a video call. RK Swamy BBDO has worked on this campaign.
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