afaqs! Techafaqs! Campus The Mobile Indian Jobswitch Kulzy
Special

E-commerce vs Shopping Malls

As online shopping takes off in India, malls are readying to pull a number of tricks to keep those customers coming.

This Diwali, customers saw the extent to which e-commerce players like Flipkart, Snapdeal and Amazon could go with discounts, sales and offers, in order to delight e-shoppers. In such a scenario, what can the good ol' offline retailer do to retain footfalls? The most popular way, it turns out, is to make good on the term 'customer engagement' and give shoppers a wholesome experience that transcends shopping. But first, a look at the events that led to this situation.

Read on...
Top Stories Of The Week
  • An introduction to Ram Subramanian's 'MUTE' guy

     Sumeet Thakur made an on-screen appearance with Ram Subramanian's MUTE film, early this year. afaqs! Catches up with the Kolkata boy to know more about him, his likes and his experience on working with Subramanian on his three films.

  • Britannia Spices Up The Humble Rusk

     The recently launched herb-flavoured Maska Rusk will be promoted through two ad films that will hit TV screens on December 5. The marketing objective is two-fold: provide rusk-eaters with a new variant, and remind the rest that the rusk makes for a great tea-time snack option, after all.

Sponsored Sections

Digital Diary

Digital Diary

A sneak peak into digital media planners daily life.

Case Studies

Social Sale - Adding value beyond the transaction

Source: We Are Social
The sale is no longer the light at the end of a tunnel. It is the beginning of a social relationship between a brand and a consumer.

10+ Visual Marketing Tips for Non Designers

Source: SEMrush
90% of information transmitted to the brain is visual. We love images and understand them much faster than text. Images capture our attention and bring emotions. One header image will make your post a lot more popular. Use it in your online marketing strategy!

When Digital becomes Human

Source: Steven Van Belleghem , InSpirator at B-Conversational
As digital takes over our lives, how can marketers add the human element to customer relationships?
View other Case studies

Daily NewsLetter