afaqs!

"I've told my agency I want to clock at least 10 million YouTube views in a week": Piruz Khambatta on Rasna ad

A look at the brand's summer campaign that features actors Ram Sethi and Daisy Irani....Read more

Ive told my agency I want to clock at least 10 million YouTube views in a week Piruz Khambatta on Rasna ad

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OMG!!.. OMG!!.. #OMGTR! Nissan GT-R creates world-record by drawing largest ever country map

OMG!!.. OMG!!.. #OMGTR! Nissan GT-R creates world-record by drawing largest ever country map

Nissan GT-R to enter the Limca Book of Records with 'Map of India' campaign, a #LegendarySalute to the nation by creating the world's largest outline of India.

100 Words

A look at what's keeping ad/media/marketing folks excited these days - in 100 words.

Vikram Agarwal

Director at Greendot Health Foods (makers of Cornitos Chips)

The Indian snack market continues to be dominated by chips, extruded snacks and traditional sweets and salted savoury snacks. In the snacks segment, new launches and investments have followed a set pattern - there is a tendency to follow leader brands. This has led to the growth of me-too brands. A differentiator brand helps create more value for consumers. Also, a key emerging category is gourmet foods (in snacks) which is fast gaining acceptance with more Indians travelling overseas, and getting exposed to new products and flavours. International gourmet snacks are now widely available at supermarkets and modern trade.