"Here the objective is behaviour change": Sagar Kapoor on new Astral Pipes' campaign

The campaign, #EveryWomansRight has been conceptualised by Lowe Lintas....Read more

Here the objective is behaviour change Sagar Kapoor on new Astral Pipes campaign
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100 Words

A look at what's keeping ad/media/marketing folks excited these days - in 100 words.

Prasun Kumar

Chief Marketing Officer, Magicbricks.com

Thanks to the technological advancements, humankind is connected more than ever before. But it has come at a heavy price. We have more friends on our social network platforms than our speed dial. As a side effect of online connectivity overload, we have stopped speaking to each other. So now, I consciously make an effort to strike a conversation either in person or at least where talking and listening propositions are present.

As a marketer, I often think - 'am I really communicating with my consumers?', 'Am I building a social base for my brand or a social-networking base?' So, this year my mantra is to listen to consumers in-person through field visits and strike a meaningful conversation. It is the best way to peep inside the minds of the consumers and understand their pulse.