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E-commerce vs Shopping Malls

As online shopping takes off in India, malls are readying to pull a number of tricks to keep those customers coming.

This Diwali, customers saw the extent to which e-commerce players like Flipkart, Snapdeal and Amazon could go with discounts, sales and offers, in order to delight e-shoppers. In such a scenario, what can the good ol' offline retailer do to retain footfalls? The most popular way, it turns out, is to make good on the term 'customer engagement' and give shoppers a wholesome experience that transcends shopping. But first, a look at the events that led to this situation.

Read on...
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Case Studies

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Source: We Are Social
The sale is no longer the light at the end of a tunnel. It is the beginning of a social relationship between a brand and a consumer.

10+ Visual Marketing Tips for Non Designers

Source: SEMrush
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When Digital becomes Human

Source: Steven Van Belleghem , InSpirator at B-Conversational
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