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FreeCharge: Value for Money

The online recharge platform, in its maiden TV campaign, positions itself as an ally for the youth offering coupons and offers on every recharge.

'Paise kya ped par ugte hain?' is a classic one-liner doled out by parents often to justify the control of what they consider wasteful expenditure. FreeCharge, the mobile commerce company, weaves its TV campaign around the insight that youngsters are often reprimanded for being reckless and spendthrift by parents. The campaign features a bunch for youngsters explaining to their parents why it is sensible to recharge online through the platform, which rewards user in the form of coupons equivalent to the amount of recharge payment they make.

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