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"Beer shampoo is an irreverent product": Anil Kulkarni, JK Helene Curtis

Park Avenue tries to get more men to try its beer shampoo, by overcoming what it calls a "practical barrier" to the process - women! In its second TVC, the brand shrewdly addresses the lady of the house, the one who controls the shopping cart.

Not long ago, P&G's Head & Shoulders scolded men for using their "biwi ka shampoo." Now, Park Avenue has taken to persuading the biwi to allow her man to use beer shampoo, something his "man hair" needs.

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