November onwards, the rates will be hiked by 100-200 per cent. The channel is also repositioning itself and launching six new shows to this end.
Zarabi, who has 17 years of experience, will lead the editorial functions across all verticals
Description:In search of new tools to optimize your marketing mix? Folks at TrackMaven have compiled a huge list of 127 marketing tools and 11 bonus sales tools to help make you a more productive marketer.
The real estate developer has launched a campaign to establish its new corporate identity.
The 120 feet by 40 feet hoarding is located at Bandra ROB (Road Over Bridge), Western Express Highway.
Description:This Case Study outlines SBI's OOH campaign, Which was done beyond the metros of Maharashtra. The brand positioned itself as a one stop solution for all financial needs of the customers in villages and semi-urban areas of the state.
92.7 Big FM and Hajmola are scouting for the best standup comedian in UP and Bihar.
The radio channel has launched a brand campaign where it aims to keep the consumer at the centre of its all the activities.
Description:This case study outlines one of the best on-ground initiatives by 92.7 Big FM to spread the green message to the listeners and bring about a social consciousness.
Patnaik has nearly 18 years of experience. She was previously the joint managing director.
The English daily has launched a campaign to reiterate the positioning statement - 'News for the Busy Indian'.
Description:Brazilian art director Bruno Leo Ribeiro has been generating buzz in the creative world for a new kind of fashion collection he created -- Agency Football Kits. Ribeiro, who has a day job as an art director at Hasan & Partners, Helsinki, has created a series of soccer uniforms themed around the industry's top agencies, including DDB, Grey, Africa, BBH, TBWA and Wieden + Kennedy.
The brand has launched a digital campaign to spread awareness about breast cancer. The campaign urges men to ensure that their wives take a 10-minute breast self examination once every month.
A video that brings forth the kind of 'street harassment' faced by urban women has gone viral. With over 15 million YouTube views in just 48 hours, the video chronicles a girl's 10-hour long walk around New York City.
Description:Flipkart hits the core of consumers' hearts with an apology mail. It's gold standard for many MNCs to learn from. When you apologize do it truly from the heart
Through the course of a recent on-ground campaign 'Ek Ped Ek Zindagi', the media group has planted over 1.5 million trees.
Targeting students of classes 5-9, the contest aims to reach over 800 schools across 30 cities.
Description:Event and Exhibit Systems for Lakme