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Disney India Extends Brand Bindass with a Pure Play Music Channel

The new channel has been christened Bindass Play. Launching on October 1, it will replace UTV Stars, the Bollywood entertainment channel from the group.

STAR India to air Hero Indian Super League in 5 languages

Star India operates six sports channels, four in standard definition visual feed and two in high definition.

The Huge List of 127 Marketing Tools [TrackMaven]

Description:In search of new tools to optimize your marketing mix? Folks at TrackMaven have compiled a huge list of 127 marketing tools and 11 bonus sales tools to help make you a more productive marketer.

Out of Home (OOH)

OLX's Freedom Bike

The brand has launched 'The Freedom Bike', a 12-feet-long motorcycle art installation made entirely of vintage items.

JC Decaux Expands Footprint at Bengaluru Airport

JC Decaux India has put up digital media assets at the Kempegowda Airport in Bengaluru. These include a mega video wall, digital MUPis and digital suspended screens.

SBI - Rural Advertising Campaign [Vritti i-Media]

Description:This Case Study outlines SBI's OOH campaign, Which was done beyond the metros of Maharashtra. The brand positioned itself as a one stop solution for all financial needs of the customers in villages and semi-urban areas of the state.


Radio City Puts the Consumer First

The radio channel has launched a brand campaign where it aims to keep the consumer at the centre of its all the activities.

Red FM launches Red Bandstand for independent musicians

The radio station will execute on-ground events and promotion on social media platform to provide exposure to the upcoming bands and musicians.

92.7 Big FM's initiative 'BIG Green Ganesha' [92.7 BIG FM]

Description:This case study outlines one of the best on-ground initiatives by 92.7 Big FM to spread the green message to the listeners and bring about a social consciousness.


TOI is an 'Eternal Crybaby', sniffs HT

A week after The Times of India's video mocking it, Hindustan Times returns the compliment.

BCCL's Ravi Dhariwal to be replaced by Bharti Retail CEO Raj Jain

Sources within BCCL have confirmed the news to afaqs!.

Maharashtra Times Ganeshotsav Activation [Ripan Preet]

Description:A 5-city initiative to tap into the festive fervour of Ganeshotsav and engage with readers and festival organisers across Maharashtra.


Bajaj Allianz: Safety First

The campaign hopes to connect with the audiences at an emotional level, thus spreading awareness about road safety.

How Snapdeal seeks to break the clutter

Offers in unusual but high-ticket categories are supplying the portal with ways to differentiate from rivals like Flipkart.

19 Simple Twitter Retweet Tips [Shea Bennett , Social media manager]

Description:Want more retweets on Twitter? Of course you do! Here are 19 simple Twitter tips that get more retweets - and take 2 minutes or less!

Below the Line (BTL)

On the ground with Pro Kabaddi

Star Sports is organising a Kabaddi-themed BTL activity across eight cities to promote the Pro Kabaddi League.

Clean & Clear partners with Big Magic for 'Freshpanti'

The winner of this on-ground talent contest, to be held in 80 colleges across 13 cities, will be given a chance to be a part of an episode on the show, 'Uff! Yeh Nadaniyaan'.

Lakme - ExpoPrestige [Insta Worldwide Group]

Description:Event and Exhibit Systems for Lakme

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