He has joined the company as national sales head and COO - Focus Bangla and Focus NE.
The Indian Premier League (IPL) cricket tournament could lose about Rs 1,000 crore in revenue if it is forced to de-franchise the Chennai Super Kings (CSK) and Rajasthan Royals (RR) teams.
Description:In search of new tools to optimize your marketing mix? Folks at TrackMaven have compiled a huge list of 127 marketing tools and 11 bonus sales tools to help make you a more productive marketer.
In his absence, Arghya Chakravarty, who currently occupies the position of CEO of Times OOH, will head the company.
The apparel brand has launched a pan-India outdoor campaign to promote its Commuter range, that is targeted at the busy urbanite.
Description:This Case Study outlines SBI's OOH campaign, Which was done beyond the metros of Maharashtra. The brand positioned itself as a one stop solution for all financial needs of the customers in villages and semi-urban areas of the state.
92.7 Big FM and Hajmola are scouting for the best standup comedian in UP and Bihar.
The radio channel has launched a brand campaign where it aims to keep the consumer at the centre of its all the activities.
Description:This case study outlines one of the best on-ground initiatives by 92.7 Big FM to spread the green message to the listeners and bring about a social consciousness.
Fernando has over two decades of experience and will report to Abhishek Karnani, director, Free Press Group.
Patnaik has nearly 18 years of experience. She was previously the joint managing director.
Description:Brazilian art director Bruno Leo Ribeiro has been generating buzz in the creative world for a new kind of fashion collection he created -- Agency Football Kits. Ribeiro, who has a day job as an art director at Hasan & Partners, Helsinki, has created a series of soccer uniforms themed around the industry's top agencies, including DDB, Grey, Africa, BBH, TBWA and Wieden + Kennedy.
The airline brand, no stranger to emotion-laden digital films, has launched yet another such. This one hopes to stir expatriates who carry India in their hearts.
The former advertising honcho sets up indiasarihouse.com, an e-commerce platform for sarees.
Description:In this case study How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.
The food channel has launched an activation to promote its show Ab Har Koi Chef.
The campaign, in its first four years, has already revitalised 370 schools in 20 states across the country impacting nearly 120,000 students.
Description:Event and Exhibit Systems for Lakme