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Television

'Exit was the best decision to take in everybody's interest'

"There was no way I would stay back as a "professional executive" with Mr Ambani."

Star Sports ups the ante with Pro Kabaddi League

Star Sports 2 has released a promotional campaign for Pro Kabaddi League that kicks off tomorrow. A look at the campaign and the sport.

Celebrate Green Diwali [Celeste XpTech]

Description:Inspired from the rising concern for environment, Celeste, a designs, advertising, marketing and Internet consultancy has taken the initiative to spread awareness amongst the social media enthusiasts and people of Chandigarh and vicinity about the benefits of celebrating a green and peaceful Diwali.

Out of Home (OOH)

Set Max: Fear is the Key

Set Max has launched a marketing campaign to promote the premiere of the movie Darr@THE MALL.

Dalda Edible Oils engages with pilgrims in Odisha

The edible oil producer launched an OOH activation in Puri to engage with pilgrims during the Jagannath Rath Yatra.

SBI - Rural Advertising Campaign [Vritti i-Media]

Description:This Case Study outlines SBI's OOH campaign, Which was done beyond the metros of Maharashtra. The brand positioned itself as a one stop solution for all financial needs of the customers in villages and semi-urban areas of the state.

Radio

Radio City awards creative mandate to Scarecrow

The account was won after a multiagency pitch. The incumbent agency on the business was Origin BeanStalk.

Pepsi MTV Indies extends content offering to radio

The channel has tied up with Radio One to air a show titled 'The Pepsi MTV Indies' every Thursday at 10 pm.

92.7 Big FM's initiative 'BIG Green Ganesha' [92.7 BIG FM]

Description:This case study outlines one of the best on-ground initiatives by 92.7 Big FM to spread the green message to the listeners and bring about a social consciousness.

Print

Hindu Young World: On its own

The kids supplement from The Hindu has been recommissioned as a separate offering from the Group since last Friday.

Times of India announces Young Spikes Contest

The winning team will be sponsored by TOI to the Spikes Asia 2014.

Maharashtra Times Ganeshotsav Activation [Ripan Preet]

Description:A 5-city initiative to tap into the festive fervour of Ganeshotsav and engage with readers and festival organisers across Maharashtra.

Digital

Vh1 launches mobile app

The app will provide information such as the best gigs taking place around town, celebrity gossip, regular entertainment news, VH1's top music charts and more.

Going beyond likes and tweets

Traditionally-distributed brands find an effective digital RoI in e-commerce.

Chennai Super Kings - IPL - Social Media Campaign [Digitally Inspired Media]

Description:For Chennai Super Kings, agency's social media strategy was to release humorous, original and fun content in line with the events around the IPL 2014 season, to create a buzz among the online community. All of agency's posts were illustrated, designed and developed with the ultimate objective of entertaining fans and engaging them in conversations about CSK. Over a period of 40 days, it released 11 posts, receiving an unprecedented response.

Below the Line (BTL)

TVS TYRES teaches Roadsense

The tyre-maker has launched a road safety campaign.

Eureka Forbes Makes Water from Air

Eureka Forbes, a water purifying brand, is running an experiential campaign in Mumbai with Aquaguard Canters.

Lakme - ExpoPrestige [Insta Worldwide Group]

Description:Event and Exhibit Systems for Lakme

Daily NewsLetter