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Television

Crime pays on TV

It may be a murky real world but crime themes bring in steady viewership for GECs.

Akshay Kumar to host Life OK's dance reality show

'Dare 2 Dance' will see contestants, comprising celebrities and trained dancers, competing to raise the bar of dancing to a different level. It will be shot in South Africa.

Celebrate Green Diwali [Celeste XpTech]

Description:Inspired from the rising concern for environment, Celeste, a designs, advertising, marketing and Internet consultancy has taken the initiative to spread awareness amongst the social media enthusiasts and people of Chandigarh and vicinity about the benefits of celebrating a green and peaceful Diwali.

Out of Home (OOH)

Dentsu Aegis Network acquires majority share in Milestone Brandcom

Nabendu Bhattacharyya, who established Milestone Brandcom in October 2009, will continue as CEO and managing director.

Set Max: Fear is the Key

Set Max has launched a marketing campaign to promote the premiere of the movie Darr@THE MALL.

SBI - Rural Advertising Campaign [Vritti i-Media]

Description:This Case Study outlines SBI's OOH campaign, Which was done beyond the metros of Maharashtra. The brand positioned itself as a one stop solution for all financial needs of the customers in villages and semi-urban areas of the state.

Radio

Radio City awards creative mandate to Scarecrow

The account was won after a multiagency pitch. The incumbent agency on the business was Origin BeanStalk.

Pepsi MTV Indies extends content offering to radio

The channel has tied up with Radio One to air a show titled 'The Pepsi MTV Indies' every Thursday at 10 pm.

92.7 Big FM's initiative 'BIG Green Ganesha' [92.7 BIG FM]

Description:This case study outlines one of the best on-ground initiatives by 92.7 Big FM to spread the green message to the listeners and bring about a social consciousness.

Print

Hindu Young World: On its own

The kids supplement from The Hindu has been recommissioned as a separate offering from the Group since last Friday.

Times of India announces Young Spikes Contest

The winning team will be sponsored by TOI to the Spikes Asia 2014.

Maharashtra Times Ganeshotsav Activation [Ripan Preet]

Description:A 5-city initiative to tap into the festive fervour of Ganeshotsav and engage with readers and festival organisers across Maharashtra.

Digital

Quasar wins digital mandate for Philips TV

The mandate includes creating the digital strategy across owned media, social media and digital media planning and buying.

Flipkart to announce $1-bn fund-raising today

The country's top e-commerce company is also said to be planning a new sprawling complex of 1.5 mn sq ft.

Krrish 3 Digital Campaign [Moes Art]

Description:To design a campaign to promote Krrish 3, a sequel to the biggest superhero franchise in India Ц Koi Mil Gaya and Krrish, across the digital platform in the most effective manner by attaining the highest reach any Bollywood movie has ever achieved, with high level of customer engagement and interaction in the most entertaining manner.

Below the Line (BTL)

TVS TYRES teaches Roadsense

The tyre-maker has launched a road safety campaign.

Eureka Forbes Makes Water from Air

Eureka Forbes, a water purifying brand, is running an experiential campaign in Mumbai with Aquaguard Canters.

Lakme - ExpoPrestige [Insta Worldwide Group]

Description:Event and Exhibit Systems for Lakme

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