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Television

DD National to launch new show

Called 'Magic ½ Hour', the show will be launched on October 28

A Dummy's Guide to HD Channels

The phenomenon of HD launches on Indian television shows no signs of slowing. What exactly is HD and how does it work?

The Huge List of 127 Marketing Tools [TrackMaven]

Description:In search of new tools to optimize your marketing mix? Folks at TrackMaven have compiled a huge list of 127 marketing tools and 11 bonus sales tools to help make you a more productive marketer.

Out of Home (OOH)

ALP Media puts up largest neon hoarding in Mumbai

The 120 feet by 40 feet hoarding is located at Bandra ROB (Road Over Bridge), Western Express Highway.

Look at this OTIS Lift

Otis India has installed a set of lifts at the Mahim Causeway in Mumbai to promote the brand.

SBI - Rural Advertising Campaign [Vritti i-Media]

Description:This Case Study outlines SBI's OOH campaign, Which was done beyond the metros of Maharashtra. The brand positioned itself as a one stop solution for all financial needs of the customers in villages and semi-urban areas of the state.

Radio

Second edition of Hajmola Chatpata No.1 underway

92.7 Big FM and Hajmola are scouting for the best standup comedian in UP and Bihar.

Radio City Puts the Consumer First

The radio channel has launched a brand campaign where it aims to keep the consumer at the centre of its all the activities.

92.7 Big FM's initiative 'BIG Green Ganesha' [92.7 BIG FM]

Description:This case study outlines one of the best on-ground initiatives by 92.7 Big FM to spread the green message to the listeners and bring about a social consciousness.

Print

DNA's Diwali Push

The English daily has launched a campaign to reiterate the positioning statement - 'News for the Busy Indian'.

Oriya daily Sambad turns 30

The newspaper brand is positioned as the 'voice of the common man'.

Advertising Agencies as Football Clubs [Bruno Leo Ribeiro]

Description:Brazilian art director Bruno Leo Ribeiro has been generating buzz in the creative world for a new kind of fashion collection he created -- Agency Football Kits. Ribeiro, who has a day job as an art director at Hasan & Partners, Helsinki, has created a series of soccer uniforms themed around the industry's top agencies, including DDB, Grey, Africa, BBH, TBWA and Wieden + Kennedy.

Digital

Zomato Gets A New Heart

The popular online restaurant guide has re-done its logo and revamped its website. A quick look at the brand's big re-design push.

Culture Machine brings What's Trending to India

Culture Machine, an Indian content creator, has established an alliance with What's Trending, a US-based content creator.

Why flipkart apology is a gold standard in service recovery [Rajesh Soundararajan, Managing Director at Futureshift]

Description:Flipkart hits the core of consumers' hearts with an apology mail. It's gold standard for many MNCs to learn from. When you apologize do it truly from the heart

Below the Line (BTL)

Ferrero Rocher creates Diwali pyramid

The praline brand has created a 17 by 23 ft chocolate pyramid in Gurgaon to bring in the festive flavor.

On the ground with Pro Kabaddi

Star Sports is organising a Kabaddi-themed BTL activity across eight cities to promote the Pro Kabaddi League.

Lakme - ExpoPrestige [Insta Worldwide Group]

Description:Event and Exhibit Systems for Lakme

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