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Television

Discovery Introduces a Crime Channel

Discovery Network is promoting its new channel Investigation Discovery, which is a big hit in US and shows true stories of crime dubbed in Hindi.

GEC Watch: Star Plus at the top

Even though the numbers for Star Plus have fallen in week 34, compared to week 33, the channel has managed top the show.

Celebrate Green Diwali [Celeste XpTech]

Description:Inspired from the rising concern for environment, Celeste, a designs, advertising, marketing and Internet consultancy has taken the initiative to spread awareness amongst the social media enthusiasts and people of Chandigarh and vicinity about the benefits of celebrating a green and peaceful Diwali.

Out of Home (OOH)

Sommnath Sengupta appointed Kinetic India's NCD

He joins the agency from Madison Outdoor Media Solutions.

Dr. Fixit: Rain check

The waterproofing brand is intelligently using Mumbai's auto rickshaws to convey its message.

SBI - Rural Advertising Campaign [Vritti i-Media]

Description:This Case Study outlines SBI's OOH campaign, Which was done beyond the metros of Maharashtra. The brand positioned itself as a one stop solution for all financial needs of the customers in villages and semi-urban areas of the state.

Radio

Sony-Radio Mirchi tie up for on-air KBC contest

Called 'Kaun Banega Lakhpati', the contest will run in several cities across India. The objective is to bring the fans closer to the show through a different medium.

Radio City launches Kannada station

The channel has now four regional stations and 13 web stations.

92.7 Big FM's initiative 'BIG Green Ganesha' [92.7 BIG FM]

Description:This case study outlines one of the best on-ground initiatives by 92.7 Big FM to spread the green message to the listeners and bring about a social consciousness.

Print

Shekhar Gupta quits India Today Group

Recall that just two months back he had joined the India Today Group from Indian Express.

Points of View: Is the IRS Really Important to Marketers?

After eight months of chaos, the embargo on using IRS 2013 was finally lifted on August 20. We quizzed marketers on what the IRS 2013 means to them now.

Maharashtra Times Ganeshotsav Activation [Ripan Preet]

Description:A 5-city initiative to tap into the festive fervour of Ganeshotsav and engage with readers and festival organisers across Maharashtra.

Digital

Supreme Court admits IAMAI's writ against IT Act

The Petition challenges the arbitrary powers granted under the IT Act 2000 to the government to order intermediaries to remove user-generated content.

Fox Life Soundtrek: Guessing Games

With a music quiz to warm people up on Facebook, the channel launched a fun new app titled, Guess That Song.

Content Marketing 201: The Content Mindset [Nick Westergaard, Chief Brand Strategist at Brand Driven Digital]

Description:Why Content Marketing is more important than ever and what you and your team can do about it.

Below the Line (BTL)

On the ground with Pro Kabaddi

Star Sports is organising a Kabaddi-themed BTL activity across eight cities to promote the Pro Kabaddi League.

Clean & Clear partners with Big Magic for 'Freshpanti'

The winner of this on-ground talent contest, to be held in 80 colleges across 13 cities, will be given a chance to be a part of an episode on the show, 'Uff! Yeh Nadaniyaan'.

Lakme - ExpoPrestige [Insta Worldwide Group]

Description:Event and Exhibit Systems for Lakme

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