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Television

News Express' Amit Tripathi joins Focus TV

He has joined the company as national sales head and COO - Focus Bangla and Focus NE.

Tainted team owners may cost IPL Rs 1,000 crore

The Indian Premier League (IPL) cricket tournament could lose about Rs 1,000 crore in revenue if it is forced to de-franchise the Chennai Super Kings (CSK) and Rajasthan Royals (RR) teams.

The Huge List of 127 Marketing Tools [TrackMaven]

Description:In search of new tools to optimize your marketing mix? Folks at TrackMaven have compiled a huge list of 127 marketing tools and 11 bonus sales tools to help make you a more productive marketer.

Out of Home (OOH)

Sunder Hemrajani Retires as Times OOH MD

In his absence, Arghya Chakravarty, who currently occupies the position of CEO of Times OOH, will head the company.

Levi's Commuter: Always On The Move

The apparel brand has launched a pan-India outdoor campaign to promote its Commuter range, that is targeted at the busy urbanite.

SBI - Rural Advertising Campaign [Vritti i-Media]

Description:This Case Study outlines SBI's OOH campaign, Which was done beyond the metros of Maharashtra. The brand positioned itself as a one stop solution for all financial needs of the customers in villages and semi-urban areas of the state.

Radio

Second edition of Hajmola Chatpata No.1 underway

92.7 Big FM and Hajmola are scouting for the best standup comedian in UP and Bihar.

Radio City Puts the Consumer First

The radio channel has launched a brand campaign where it aims to keep the consumer at the centre of its all the activities.

92.7 Big FM's initiative 'BIG Green Ganesha' [92.7 BIG FM]

Description:This case study outlines one of the best on-ground initiatives by 92.7 Big FM to spread the green message to the listeners and bring about a social consciousness.

Print

Free Press Group names Rudolf Fernando as All India President

Fernando has over two decades of experience and will report to Abhishek Karnani, director, Free Press Group.

Monica Nayar Patnaik is MD, Eastern Media

Patnaik has nearly 18 years of experience. She was previously the joint managing director.

Advertising Agencies as Football Clubs [Bruno Leo Ribeiro]

Description:Brazilian art director Bruno Leo Ribeiro has been generating buzz in the creative world for a new kind of fashion collection he created -- Agency Football Kits. Ribeiro, who has a day job as an art director at Hasan & Partners, Helsinki, has created a series of soccer uniforms themed around the industry's top agencies, including DDB, Grey, Africa, BBH, TBWA and Wieden + Kennedy.

Digital

British Airways Welcomes Expats Home

The airline brand, no stranger to emotion-laden digital films, has launched yet another such. This one hopes to stir expatriates who carry India in their hearts.

Arvind Sharma turns Enterpreneur; forays into E-commerce

The former advertising honcho sets up indiasarihouse.com, an e-commerce platform for sarees.

How Google Works [Eric Schmidt, Executive Chairman at Google]

Description:In this case study How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google.

Below the Line (BTL)

Zee Khana Khazana: Bringing Out the Chef in Every Homemaker

The food channel has launched an activation to promote its show Ab Har Koi Chef.

NDTV, Coca-Cola partner to clean Govt Schools in India

The campaign, in its first four years, has already revitalised 370 schools in 20 states across the country impacting nearly 120,000 students.

Lakme - ExpoPrestige [Insta Worldwide Group]

Description:Event and Exhibit Systems for Lakme

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