Here's the latest TVC for Google's HWGO initiative
From The Mobile Indian
Mumbai Cricket Association welcomes Sachin Tendulkar at glittering event
For the 'Jodi Special' season, host Sachin Khedekar will play the game with two contestants instead of one. The two participants must be relatives.
The Zee Network channel added 15106 GVTs in Week 48. The order of the Hindi GEC channels remains same as last week.
Description:Lenskart.com celebrated the occasion of Gandhi Jayanti in a very special way with its fans on twitter. They engaged the audience through their twitter handle lenskart_com through a contest with the hashtag #GandhijiKaChashma. The campaign was planned and implemented by their social media agency Viralcurry
The agency will be responsible for the tourism board's destination brand building efforts in India and create the 2013-14 campaign which goes live in January, 2014.
Goyal has moved in from Ronak Advertising, where he was working as business director.
Description:This Case Study outlines SBI's OOH campaign, Which was done beyond the metros of Maharashtra. The brand positioned itself as a one stop solution for all financial needs of the customers in villages and semi-urban areas of the state.
Venkateswarlu replaces Leela Dhar Mandloi, who has retired from Prasar Bharati after 37 years.
HT Media-owned Fever FM has launched a 20-episode horror series at the 11 pm time slot.
Description:This case study outlines one of the best on-ground initiatives by 92.7 Big FM to spread the green message to the listeners and bring about a social consciousness.
Arun Anant, ex CEO of The Hindu, has joined HT and will begin work by the end of this month.
The Hindi paper from the BCCL Group now has two front pages.
Description:A 5-city initiative to tap into the festive fervour of Ganeshotsav and engage with readers and festival organisers across Maharashtra.
Sirez will take care of all digital marketing activities for Chicco in India including display, search and social media.
Times Internet will manage and create a localised site specific to the expanding Indian market.
Description:How AliveNow helped Business Sweden (The Swedish Trade & Invest Council) promote and spread the word about Sweden Education Day, their flagship education related event.
The English business newspaper has taken The Strategist Quiz to more than 200 B-schools.
In an attempt to promote its latest movie, Viacom18 is sending out goodies that spark the reaction, 'What the fish'.
Description:The case study talks about Operator, Handset marketer and Content players need to get their act together for data consumption to explode.