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GEC Watch: Zee TV is the biggest gainer of week 33

Viewership improved for Zee TV's fiction shows. Jodha Akbar, Kumkum Bhagya and Qubool Hai become part of 'top 10 shows' list.

Nomad Films goes Green

Targeted at rural India, the channel will provide news and analysis on topical issues of national and international importance in agriculture.

Celebrate Green Diwali [Celeste XpTech]

Description:Inspired from the rising concern for environment, Celeste, a designs, advertising, marketing and Internet consultancy has taken the initiative to spread awareness amongst the social media enthusiasts and people of Chandigarh and vicinity about the benefits of celebrating a green and peaceful Diwali.

Out of Home (OOH)

Dr. Fixit: Rain check

The waterproofing brand is intelligently using Mumbai's auto rickshaws to convey its message.

Tanishq: One Love

The jewellery brand has launched a pan-India campaign to promote its anniversary range of solitaires.

SBI - Rural Advertising Campaign [Vritti i-Media]

Description:This Case Study outlines SBI's OOH campaign, Which was done beyond the metros of Maharashtra. The brand positioned itself as a one stop solution for all financial needs of the customers in villages and semi-urban areas of the state.


ENIL promotes Mahesh Shetty and Hitesh Sharma

The group has strengthened its management team by promoting Mahesh Shetty as COO and Hitesh Sharma as executive president.

A Clear Understanding

My FM latest campaign shares some secrets, which have always been there but not known to the people.

92.7 Big FM's initiative 'BIG Green Ganesha' [92.7 BIG FM]

Description:This case study outlines one of the best on-ground initiatives by 92.7 Big FM to spread the green message to the listeners and bring about a social consciousness.


Kasturi & Sons to get former Britannia MD, ex-TCS CFO on board

Number of non-family members on the board will be increased to 3.

DNA Pune to be phased off soon

The newspaper will do away with the edition and concentrate on other markets.

Maharashtra Times Ganeshotsav Activation [Ripan Preet]

Description:A 5-city initiative to tap into the festive fervour of Ganeshotsav and engage with readers and festival organisers across Maharashtra.


McDowell's: Karaoke 2.0

The new app offers a selfie-integrated feature for the first time for enhanced user experience.

Huffington Post to launch its India edition with Times Group

The website is slated to go live later this year.

Content Marketing 201: The Content Mindset [Nick Westergaard, Chief Brand Strategist at Brand Driven Digital]

Description:Why Content Marketing is more important than ever and what you and your team can do about it.

Below the Line (BTL)

On the ground with Pro Kabaddi

Star Sports is organising a Kabaddi-themed BTL activity across eight cities to promote the Pro Kabaddi League.

Clean & Clear partners with Big Magic for 'Freshpanti'

The winner of this on-ground talent contest, to be held in 80 colleges across 13 cities, will be given a chance to be a part of an episode on the show, 'Uff! Yeh Nadaniyaan'.

Lakme - ExpoPrestige [Insta Worldwide Group]

Description:Event and Exhibit Systems for Lakme

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