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On the ground with Pro Kabaddi

Star Sports is organising a Kabaddi-themed BTL activity across eight cities to promote the Pro Kabaddi League.

In order to promote the on-going Pro Kabaddi League, STAR Sports, the official broadcaster and central sponsor for the league has planned to go for a unique mall-based promotion strategy across the eight cities where matches of this caravan-style league would be played.

It has hired EG! an experiential marketing agency to do the job. To enable and re-introduce the concept of Kabaddi to the people, the team will be installing a indoor Kabbadi game unit, where a team of two will play as 'raiders' and tag the seven promoters who are 'antis'. The game offers a player the chance of three rounds, with a time limit of 30 seconds per round.

Read on...
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