ZeeQ launches festival to teach children

The subscription based edutainment channel aims to increase its relevance among kids.

ZeeQ, the edutainment channel from the Zee stable, has initiated a nine-day festival across several cities of India. The activity aims to teach children etiquette and manners, along with workshops on story writing, painting, making things from waste materials, T-shirt painting and other activities in a fun way.

Called 'Festival of Learning', the campaign, which took off on May 18 at Ghatkopar mall in Mumbai, aims to impart skills to children in a fun and engaging way. The activities include snake and ladder games, Word Match quiz, MI Four Quiz, Dodge the stripe, Gyaan bhi Muskaan bhi and Dance fun fitness. Some of these activities take a cue from popular shows on the channel.

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