Below the Line

McCann NY helps client place a statue of a defiant girl in front of the iconic Wall Street bull

This is part of asset company State Street Global Advisors' new campaign to pressure companies to add more women to their boards. Read more

Dentsu Aegis Network launches CSR advisory InDeed

Dentsu Aegis Network launches CSR advisory, InDeed

afaqs! news bureau | February 22, 2017

InDeed will facilitate corporate investments by companies in corporate social responsibility, through insights and brand-led approach. Read more

When Vodafone installed five unique rainwater harvesting billboards at New Airport Road Pune

When Vodafone installed five unique rainwater harvesting billboards at New Airport Road, Pune

afaqs! news bureau | August 10, 2016

The initiative that kick-started on July 21, 2016, has already donated 20,000 litres of water to aid farmers of Wadebolai village in Pune. Read more

You and a sex worker are not as different as you think shows Red Label

You and a sex worker are not as different as you think, shows Red Label

Sunit Roy | July 27, 2016

In this short film titled 'Taste of Togetherness', HUL's Brooke Bond Red Label showcases a recently executed activation. Read more

Lenskart rides on Ola provides free eye check up camps for drivers in DelhiNCR

Lenskart rides on Ola, provides free eye check up camps for drivers in Delhi/NCR

afaqs! news bureau | July 13, 2016

The activity targets 30,000-40,000 drivers during the two-week long initiative. Read more

Tata Salt at Puri Rath Yatra One lakh branded Energy Pops 130 kg of salt three branded carts

Tata Salt at Puri Rath Yatra: One lakh branded 'Energy Pops', 130 kg of salt, three branded carts

Aditi Srivastava | July 11, 2016

The salt brand, along with The Brand Brewery, undertook a two-day mobile on-ground activation as part of its 'Sehat Ki Chuski' campaign during the ongoing Jagannath Rath Yatra in Puri, Odisha. Read more

Dr Fixit helps Mumbai traffic police to face the monsoons

Dr Fixit helps Mumbai traffic police to face the monsoons

afaqs! news bureau | June 13, 2016

The water-proofing brand from Pidilite Industries has provided over 5,000 raincoats to the traffic cops. Read more

Tata Salt at Kumbh Mela One lakh branded plates 35 tonnes of salt 15 akharas

Tata Salt at Kumbh Mela: One lakh branded plates, 35 tonnes of salt, 15 'akharas'

Aditi Srivastava | May 20, 2016

The copy on the plates reads 'Kariye Shubh Bhojan Ki Shuruwat, Ek Chutki Tata Namak Ke Saath'. Read more

Viacom18 looks to improve Mumbais sanitary conditions with its new campaign Chakachak Mumbai

Viacom18 looks to improve Mumbai's sanitary conditions with its new campaign 'Chakachak Mumbai'

afaqs! news bureau | May 10, 2016

The network's CSR initiative aims at infrastructural enhancement and behaviour change to clean up Mumbai. Read more

Moods goes on-ground with the dotted condom

Moods goes on-ground with the dotted condom

afaqs! news bureau | April 25, 2016

Condom brand Moods partners with Rediffusion-Y&R for an initiative to promote the use of condoms. Read more

Vodafone involves pug owners to promote 4G offering conducts Pug Parade

Vodafone involves pug owners to promote 4G offering; conducts 'Pug Parade'

afaqs! news bureau | April 05, 2016

The activation took place over the weekend in Delhi. Read more

MyCollegeFest executes Tata Gluco Plus campaign at college fests

MyCollegeFest executes Tata Gluco Plus campaign at college fests

afaqs! news bureau | February 25, 2016

The platform aims to target over 100 colleges in Tamil Nadu and Karnataka in the next three months..... Read more

Britannia Good Day distributes smiles at Filmfare Awards

Britannia Good Day distributes smiles at Filmfare Awards

afaqs! news bureau | February 17, 2016

Britannia Good Day and The Social Street executed an on-ground campaign at the Filmfare Awards 2016 to spread happiness among underprivileged children. Read more

Mothers Pride honours the genius in every child

Mother's Pride honours the genius in every child

afaqs! news bureau | February 17, 2016

The pre-school chain's 'Prodigies of Mother's Pride' celebrates the uniqueness of every child by felicitating his/her unique talent. Read more

Dettol Ka Dhula Kumbh Mela A melange of sanitation and salvation

Dettol Ka Dhula Kumbh Mela: A melange of sanitation and salvation

afaqs! news bureau | January 13, 2016

In order to promote healthy hand-washing habits, The 'Kam Paani Mein Zyada Suraksha' initiative was executed during Nashik Kumbh Mela 2015. Read more