Dainik Bhaskar recently concluded one of its social initiatives titled 'Ek Ped Ek Zindagi', during the course of which it planted over 1.5 million saplings across India. It took around two months to do so.
The objective was to sensitise and educate people towards the benefits of planting trees, and inspire them to plant at least one tree in their lifetime.
The activation was conducted to get school kids (class two to class nine) to sample the recently launched show. It was executed by Victor Tango Entertainment, a brand consultancy and brand building firm.