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ZeeQ, the edutainment channel from the Zee stable, has initiated a nine-day festival across several cities of India. The activity aims to teach children etiquette and manners, along with workshops on story writing, painting, making things from waste materials, T-shirt painting and other activities in a fun way.
Called 'Festival of Learning', the campaign, which took off on May 18 at Ghatkopar mall in Mumbai, aims to impart skills to children in a fun and engaging way. The activities include snake and ladder games, Word Match quiz, MI Four Quiz, Dodge the stripe, Gyaan bhi Muskaan bhi and Dance fun fitness. Some of these activities take a cue from popular shows on the channel.
The Indian arm of the global chipmaker has launched an on ground experiential campaign to increase the relevance and demand of personal computing devices and drive domestic adoption of technology among masses in India.