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Cadbury plays Football with Mishti

Cadbury Dairy Milk, in its third edition of 'Cadbury Mishti Shera Shrishti' campaign, dished out sweet offerings to Bengal's football fanatics.

Every Bengali heart thumps with the mention of 'Misti' and the game of 'Football'. Taking a cue from this, Cadbury drove the 'Anashrishti' campaign, which in its third edition, celebrated all eight World Cup winning countries by creating eight special 'Cadbury Mishtis'.

Read on...
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Subject: Superamma - campaign to increase handwashing with soap
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Description:London School Of Hygiene teamed up with Centre of Gravity to design a creative campaign that increased handwashing with soap in rural regions. It created a spectacular increase of 30% (observed rates of handwashing) which is globally unheard of.
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