Digital

Dont stay on our platform for too long says Pinterest

The brand is figuring out the way people can spend the least amount of time using Pinterest to achieve their objective. Read more

13 Branding Tips Every Brand Can Learn From Guerilla Music Marketing

13 Branding Tips Every Brand Can Learn From Guerilla Music Marketing

afaqs! news bureau | June 27, 2017

No matter how wide your reach is, nothing is more important than a 1-on-1 interaction. Read more

Culture Machine elevates Tuhin Menon as President

Culture Machine elevates Tuhin Menon as President

afaqs! news bureau | June 23, 2017

Previously, Menon was head - business development and talent at the company. Read more

Google disrupts yet another industry

Google disrupts yet another industry

afaqs! news bureau | June 23, 2017

What's your favourite job board? Naukri? Indeed? Careerbuilder? Monster? It could soon be Google for Jobs. Read more

When Tata Sky attempted a musical online activation

When Tata Sky attempted a 'musical online activation'...

afaqs! news bureau | November 03, 2016

The idea was to promote Tata Sky Music+, a music video destination on TV, launched in partnership with Hungama. A look at the brand's recent digital-led effort titled #MyKindOfMusic. Read more

Deepak Abbot joins Paytm as SVP - Growth Marketing

Deepak Abbot joins Paytm as SVP - Growth Marketing

afaqs! news bureau | November 03, 2016

Abbot had recently quit Times Internet as the head of mobile growth. Read more

Parminder Singh quits Twitter as MD-Southeast Asia India and MENA

Parminder Singh quits Twitter as MD-Southeast Asia, India and MENA

afaqs! news bureau | November 03, 2016

This follows close on the heels of the resignation of Twitter India MD Rishi Jaitly. Read more

Twitter ropes in Chance the Rapper to propel its march

Twitter ropes in Chance the Rapper to propel its march

afaqs! news bureau | June 21, 2017

The ad push is the next step in Twitter's ongoing attempt to better explain to consumers what Twitter is and why it's valuable to spend time on the platform. Read more

Is voice search the future of SEO in India

Is voice search the future of SEO in India?

Anil Kumar Singh | June 20, 2017

The author, an O&M executive, surely seems to think so. Read more

Snapchat Visual Marketing Strategy

Snapchat Visual Marketing Strategy

afaqs! news bureau | June 20, 2017

Why should marketers consider Snapchat in their visual marketing strategy? Check out this presentation to learn more. Read more

Today digital creates a beautiful opportunity at a very low cost

"Today, digital creates a beautiful opportunity at a very low cost..."

Suraj Ramnath | June 19, 2017

...says Lalatendu Panda, marketing head, Reliance Value Format, in the context of his Eid-themed film. Read more

Arunabh Kumar steps down as TVF CEO

Arunabh Kumar steps down as TVF CEO

afaqs! news bureau | June 16, 2017

Dhawal Gusain to take over. Read more

Why are these stand-up comics mocking the great Indian OTP

Why are these stand-up comics mocking the great Indian OTP?

Sankalp Dikshit | June 14, 2017

Digital influencers Kaneez Surka, Cyrus Sahukar and Jeeveshu Ahluwalia make a case for PayU, a payment gateway brand. Read more

This deal with Star Vijay represents a major extension of the brand Culture Machines Tuhin Menon

"This deal with Star Vijay represents a major extension of the brand": Culture Machine's Tuhin Menon

afaqs! news bureau | June 14, 2017

As a part of the deal Culture Machine will create hour-long episodes for Star Vijay. Read more

Paytm Mall appoints Amit Sinha as COO

Paytm Mall appoints Amit Sinha as COO

afaqs! news bureau | June 13, 2017

Previously, Sinha was senior vice president of business at the company. Read more