Digital

Vdonxt Awards 2018 Hotstars Ajit Mohan is Person of the Year - Business Ssumier S Pasricha of Pammi Aunty is Person of the Year - Content

The Quint, Viacom 18 and ADK Fortune are among the major winners in the second edition of the awards which are focused on digital video. Read more

How are OTT players fighting the distribution challenge

How are OTT players fighting the distribution challenge?

Anirban Roy Choudhury | January 17, 2018

For now, telcos have emerged as one of the most viable distribution partners. Read more

Hotstars new campaign targeting tech minds to run till January 22

Hotstar's new campaign targeting tech minds to run till January 22

afaqs! news bureau | January 17, 2018

Bangalore, Hyderabad and Powai are primary targets for Star India's video-on-demand platform. Read more

Pepperfry appoints Abhimanyu Lal as chief product officer

Pepperfry appoints Abhimanyu Lal as chief product officer

afaqs! news bureau | January 19, 2018

The brand has also promoted Hussaine Kesury to the position of chief category officer. Read more

H-Energy assigns its digital and social media mandate to OleVea

H-Energy assigns its digital and social media mandate to OleVea

News Bureau, Marketing Interactive | January 16, 2018

The agency will spread the brand message across digital and social from Mumbai... Read more

 vdonxt asia is back

... vdonxt asia is back!

afaqs! news bureau | January 11, 2018

The second edition of vdonxt asia, a convention on the business of digital video, will be held on January 18-19, 2018, in Mumbai. Over 45 speakers will take to the stage. Read more

Pizza Hut appoints Ventureland Asia to enhance its performance and online marketing strategy

Pizza Hut appoints Ventureland Asia to enhance its performance and online marketing strategy

afaqs! news bureau | January 10, 2018

Creativeland Asia Group's digital communication and content division company, 'Baaash' will be leading the efforts. Read more

The Top 10 Most Watched Indian Ads on YouTube in December 2017

The Top 10 Most Watched Indian Ads on YouTube in December 2017

Subrat Kar | January 09, 2018

Thums Up Charged gets the highest audience engagement. Read more

The Indian OTT industry has taken the audience for a ride Vikram Bhatt

"The Indian OTT industry has taken the audience for a ride": Vikram Bhatt

Shweta Mulki | January 05, 2018

The filmmaker is set to enter the OTT space with the launch of his app 'VB on the Web' later this month. A chat. Read more

Dr Oetker India appoints 21N78E as digital agency

Dr. Oetker India appoints 21N78E as digital agency

afaqs! news bureau | January 05, 2018

The agency won the account post a multi-agency pitch. Read more

Kanika Kalra Vice President - Marketing Snapdeal Quits

Kanika Kalra, Vice President - Marketing, Snapdeal, Quits

afaqs! news bureau | January 04, 2018

Kalra quit the company in December, 2017 and joined McKinsey & Company as senior expert. Read more

Alibaba used Fashion AI to chalk up record sales

Alibaba used Fashion AI to chalk up record sales

afaqs! news bureau | January 03, 2018

How nearly 50 per cent of Alibaba's sales for Single's Day came through smartphones. Read more

VuLiv Player strengthens its senior leadership team

VuLiv Player strengthens its senior leadership team

afaqs! news bureau | January 03, 2018

The offline OTT start-up appoints Hemant Sachdev, Ambika Srivastava and Rajive Chandra as the company's advisory Board of Directors. Read more

Stars of the YouTube universe

Stars of the YouTube universe

Anirban Roy Choudhury | January 02, 2018

We profiled YouTube chef Nisha Madhulika, tech reviewer Praval Sharma, beauty vlogger Shruti Arjun Anand, music band 'Sanam', and comedians Abish Mathew and Bhuvan Bam. Read more