Google has announced the launch of Hindi ads across its display network. The move is in line with the online search giant's effort to stimulate the growth Indic languages. From now on, marketers will be able to advertise to India's booming online population in the most widely spoken local language - Hindi.
For the records, there are over 500 million Hindi speakers around the world, and a wealth of quality Hindi content is available on the web. Extending the ability to support Hindi ads will enable global advertisers to connect with one India's fastest growing online audiences. With the introduction of Hindi ads, AdWords advertisers will now be able to build campaigns reaching Hindi language sites on the Google Display Network using text, image, rich media, and video display ad formats.
Dushyant Khare, head of Partner Business Solutions - India and Southeast Asia, Google, says, "We hope that this launch will give a boost to the growth of the Hindi web and will encourage the creation of a whole new wave of online Hindi content that will not only be useful to the burgeoning Hindi internet audience, but also make it easy for advertisers to market to this very important consumer base."
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