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Facebook, the marketers' go-to place for social marketing, has said that it will simplify the platform's advertising formats that include at least 27 ways through which advertisers can promote their brands. The big change is that over the next six months, all the ad formats on Facebook will have a social context.
"Marketing should be simple. Marketers of all sizes should be able to give Facebook their business goals, and Facebook will generate the right combination of products to help them achieve it," the company said in a recent blog post.
Marcel Fenez, the global entertainment and media leader, PWC provides strategic business advice to media companies, specifically on market entry