Digital

Are you a cool brand on social media You may lose consumers

A new survey from Sprout Social suggests that customers do not really like brands making fun of competition. What are the other consumer turn-offs? Read more

Ainara Kaur launches Canvilicious- an integrated marketing solutions agency

Ainara Kaur launches Canvilicious- an integrated marketing solutions agency

afaqs! news bureau | May 23, 2017

Kaur was earlier working as head- marketing communications, Myntra. Read more

VEGA assigns digital duties to Brand Visage Communication

VEGA assigns digital duties to Brand Visage Communication

afaqs! news bureau | May 18, 2017

The beauty accessory brand made the appointment after a multi-agency pitch. Read more

When Tata Sky attempted a musical online activation

When Tata Sky attempted a 'musical online activation'...

afaqs! news bureau | November 03, 2016

The idea was to promote Tata Sky Music+, a music video destination on TV, launched in partnership with Hungama. A look at the brand's recent digital-led effort titled #MyKindOfMusic. Read more

Deepak Abbot joins Paytm as SVP - Growth Marketing

Deepak Abbot joins Paytm as SVP - Growth Marketing

afaqs! news bureau | November 03, 2016

Abbot had recently quit Times Internet as the head of mobile growth. Read more

Parminder Singh quits Twitter as MD-Southeast Asia India and MENA

Parminder Singh quits Twitter as MD-Southeast Asia, India and MENA

afaqs! news bureau | November 03, 2016

This follows close on the heels of the resignation of Twitter India MD Rishi Jaitly. Read more

How many shoes will you buy online

How many shoes will you buy online?

Rahul Vengalil | May 17, 2017

The hazards of illogically placed 're-targeting ads' that chase you around as you navigate the internet. Read more

Srikar Nagubandi joins iProspect India as vice-president operations

Srikar Nagubandi joins iProspect India as vice-president, operations

afaqs! news bureau | May 16, 2017

Srikar Nagubandi was earlier working with W20 Group, New York. Read more

Digital advertising can Amazon catch up with Google and Facebook

Digital advertising: can Amazon catch up with Google and Facebook?

afaqs! news bureau | May 16, 2017

The leaders of the digital advertising pack have been Google and Facebook. Is Amazon set to turn on the heat? Read more

KEI Industries awards digital mandate to BC Web Wise

KEI Industries awards digital mandate to BC Web Wise

afaqs! news bureau | May 16, 2017

The account was won post a multi-agency pitch. Read more

Dheeraj Dhawan joins Fountainhead Digital MKTG as vice president

Dheeraj Dhawan joins Fountainhead Digital MKTG as vice president

afaqs! news bureau | May 12, 2017

He was earleir working with UK-based company, Blippar. Read more

Twitter India appoints Taranjeet Singh as country director

Twitter India appoints Taranjeet Singh as country director

afaqs! news bureau | May 11, 2017

Singh's profile has been elevated from business head to country director at Twitter India. Read more

5 Ways to Generate Leads with Video

5 Ways to Generate Leads with Video

afaqs! news bureau | May 09, 2017

As video takes center stage as the content medium of choice, marketers need to take full advantage of this engaging medium for lead generation. Read more