Celebrating 17th Anniversary

Digital

2017 Edelman Earned Brand

The 2017 Edelman Earned Brand, a study conducted among 14,000 consumers in 14 countries, explores the rise of belief-driven buyers, who will buy a brand, switch from it, avoid it and - at the extreme - boycott it based on a brand's stance on a controversial issue. Read more

FoxyMoron bags digital mandate of Blackberrys

FoxyMoron bags digital mandate of Blackberrys

afaqs! news bureau | December 14, 2017

The account will be managed from the agency's North office. Read more

YouTube Ads Leaderboard Ads that India watched loved and shared in 2017

YouTube Ads Leaderboard: Ads that India watched, loved and shared in 2017

afaqs! news bureau | December 12, 2017

The top three spots together topped 200 million views. Read more

CogMat wins digital mandate for two Lohiya Group brands

CogMat wins digital mandate for two Lohiya Group brands

afaqs! news bureau | December 12, 2017

The accounts the agency has won are Gold Drop and Sooprlife, premium quality cooking oil brands. Read more

Digital Vidya announces Digital Marketing Scholarship Test

Digital Vidya announces Digital Marketing Scholarship Test

afaqs! news bureau | December 11, 2017

The scholarship test is an opportunity for professionals and students, who are interested in building career in digital marketing industry. Read more

Where is social media headed The biggest trends to watch out for

Where is social media headed? The biggest trends to watch out for

afaqs! news bureau | December 11, 2017

It's important for entrepreneurs to understand how social media is evolving and changing - 2.8 billion people use social media. Read more

UberEats undergoes a logo change

UberEats undergoes a logo change

afaqs! news bureau | December 08, 2017

The press note explains that, the new look of the app is even more vibrant, lively, delightful and aptly reflects the endless possibilities of food that the app offers. Read more

With 15 billion video views this year Hearst turns into digital media powerhouse

With 15 billion video views this year, Hearst turns into digital media powerhouse

afaqs! news bureau | December 08, 2017

Hearst Digital's explorations have led to a presence on almost every distributed platform - from Facebook to Snapchat Discover to Amazon Echo to Musical.ly. Read more

Youtubes Rewind 2017 paints a pretty picture

Youtube's Rewind 2017 paints a pretty picture

afaqs! news bureau | December 07, 2017

The channel mostly keeps things upbeat, colourful, goofy. But isn't there more to 2017? Read more

Storytelling in the Digital Age

Storytelling in the Digital Age

afaqs! news bureau | December 06, 2017

How has the digital age affected, inspired and changed the way content is delivered and stories are told. Read more

The Top 10 Most Watched Indian Ads on YouTube in November 2017

The Top 10 Most Watched Indian Ads on YouTube in November 2017

Subrat Kar | December 05, 2017

Redmi gets the highest audience engagement. Read more

Does your phone own you asks Motorola

Does your phone own you, asks Motorola

Anirban Roy Choudhury | December 05, 2017

We spoke to Rachna Lather, Marketing Head, Motorola and Lenovo Mobiles India, to know more about the initiative. Read more

Virtuous Retail assigns creative and digital marketing strategies mandate to ColourCraft Studio

Virtuous Retail assigns creative and digital marketing strategies mandate to ColourCraft Studio

afaqs! news bureau | December 05, 2017

The agency is set to manage brand's flagship centres at Bengaluru and Surat. Read more