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Cashkaro.com Cashes in on the Youth

The campaign is aimed at attracting the attention of the youth towards the concept of cash-back on their retail and e-commerce purchases.

Cashkaro.com, one of India's largest cash-back and coupons website, has launched a digital video campaign on YouTube. The campaign, created by Boring Brands, is targeted at the internet-savvy youth of India who are looking for bargains.

Published on September 3, the video has seen close to 50,000 views on the company's YouTube channel. CashKaro is also promoting the campaign through contests and posts on Twitter and Facebook with the hashtag #CashbackTohBantaHai .

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