Digital

There is no single model or answer Ajit Mohan CEO Hotstar

An interview with Ajit Mohan, CEO, Hotstar, who is riding the online video wave his way. Read more

USD 30bn of Indian fashion market to be digitally influenced by 2020 BCG-Facebook Report

USD 30bn of Indian fashion market to be digitally influenced by 2020: BCG-Facebook Report

afaqs! news bureau | March 23, 2017

As per the 'Fashion Forward 2020' report, this digital transformation is happening on the mobile with as many as 85 per cent online apparel shoppers preferring mobile over any other device. Read more

Why Raj Nayak feels subscription is the only way forward for online video platforms

Why Raj Nayak feels subscription is the only way forward for online video platforms

Anirban Roy Choudhury | March 22, 2017

On the sidelines of FICCI-Frames 2017 we spoke to Raj Nayak, CEO, Colors about the future of online video in this market. Read more

Ankit Khanna is now COO FreeCharge

Ankit Khanna is now COO, FreeCharge

afaqs! news bureau | March 22, 2017

He was earlier chief product officer with the company. Read more

When Tata Sky attempted a musical online activation

When Tata Sky attempted a 'musical online activation'...

afaqs! news bureau | November 03, 2016

The idea was to promote Tata Sky Music+, a music video destination on TV, launched in partnership with Hungama. A look at the brand's recent digital-led effort titled #MyKindOfMusic. Read more

Deepak Abbot joins Paytm as SVP - Growth Marketing

Deepak Abbot joins Paytm as SVP - Growth Marketing

afaqs! news bureau | November 03, 2016

Abbot had recently quit Times Internet as the head of mobile growth. Read more

Parminder Singh quits Twitter as MD-Southeast Asia India and MENA

Parminder Singh quits Twitter as MD-Southeast Asia, India and MENA

afaqs! news bureau | November 03, 2016

This follows close on the heels of the resignation of Twitter India MD Rishi Jaitly. Read more

Search Content vs Social Content

Search Content vs. Social Content

afaqs! news bureau | March 30, 2017

Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works. Read more

Jason Kothari is now CEO FreeCharge

Jason Kothari is now CEO, FreeCharge

afaqs! news bureau | March 21, 2017

Kothari retains key leadership role at Snapdeal as chief strategy and investment officer. Read more

Social Kinnect wins digital marketing mandate for Safari Bags

Social Kinnect wins digital marketing mandate for Safari Bags

afaqs! news bureau | March 20, 2017

The account was won post a multi-agency pitch. Read more

Havas Media retains Kohlers integrated media mandate

Havas Media retains Kohler's integrated media mandate

afaqs! news bureau | March 20, 2017

The account will continue to be handled from the Gurgaon office of the agency. Read more

The 10 Most-Watched Indian Ads on YouTube in February 2017

The 10 Most-Watched Indian Ads on YouTube in February 2017

Aravinda R Holla | March 17, 2017

Unlike January, the leaderboard this time has three digital focused videos with social awareness and inspirational themes. Read more

Sarabhai VS Sarabhai on Hotstar An Analysis

Sarabhai VS Sarabhai on Hotstar: An Analysis

Anirban Roy Choudhury | March 17, 2017

The show will retain its original characters and will take a seven year leap. The show won't be put behind a pay wall. Read more

Why Nikes Pro Hijab is not a product at all

Why Nike's Pro Hijab is not a product at all...

Prabhakar Mundkur | March 16, 2017

... it's a cultural revolution... Read more

How a sassy girl called Cemora sold a sexy car called Racemo

How a sassy girl called Cemora sold a sexy car called Racemo...

Ashee Sharma | March 16, 2017

A look at an instagram-heavy marketing effort by Tata Motors and Jack In The Box. Read more