Digital

When Tata Sky attempted a musical online activation

The idea was to promote Tata Sky Music+, a music video destination on TV, launched in partnership with Hungama. A look at the brand's recent digital-led effort titled #MyKindOfMusic. Read more

Deepak Abbot joins Paytm as SVP - Growth Marketing

Deepak Abbot joins Paytm as SVP - Growth Marketing

afaqs! news bureau | November 03, 2016

Abbot had recently quit Times Internet as the head of mobile growth. Read more

Parminder Singh quits Twitter as MD-Southeast Asia India and MENA

Parminder Singh quits Twitter as MD-Southeast Asia, India and MENA

afaqs! news bureau | November 03, 2016

This follows close on the heels of the resignation of Twitter India MD Rishi Jaitly. Read more

We aspire to be the Zee Star or Viacom18 of digital Gurpreet Singh One Digital

"We aspire to be the Zee, Star or Viacom18 of digital:" Gurpreet Singh, One Digital

Anirban Roy Choudhury | July 21, 2017

We spoke to Gurpreet Singh, COO and co-founder, One Digital Entertainment, and got to know his company a little better. Read more

eBay India launches digital campaign NoWorldWithoutGirls

eBay India launches digital campaign #NoWorldWithoutGirls

afaqs! news bureau | July 21, 2017

For this, the e-comm brand has collaborated with YouTube band Sanam. A quick look at the music video. Read more

Social Kinnect launches Kinnect Productions

Social Kinnect launches Kinnect Productions

afaqs! news bureau | July 20, 2017

Kinnect Productions is an in-house production unit. Read more

Digital marketers have incredibly stressful lives Hushidar Kharas Amazon Prime Video on a book he co-authored with Venke Sharma

"Digital marketers have incredibly stressful lives": Hushidar Kharas, Amazon Prime Video, on a book he co-authored with Venke Sharma

Ashwini Gangal | July 19, 2017

The book is titled 'The Indestructible Brand'. We bring you a quick chat with the authors. Read more

PharmEasy appoints PerformicsConvonix as digital agency

PharmEasy appoints Performics.Convonix as digital agency

afaqs! news bureau | July 19, 2017

The account was won post a multi-agency pitch. Read more

By the end of the shoot my feet were covered in blisters Director of the Riso ad everyones talking about

"By the end of the shoot, my feet were covered in blisters": Director of the Riso ad everyone's talking about

Sankalp Dikshit | July 18, 2017

Riso Ricebran Oil has released a video that features and addresses the Indian housewife. Read more

When was the last time you saw a TVC that specifically addressed gym-goers

When was the last time you saw a TVC that specifically addressed gym-goers?

Suraj Ramnath | July 17, 2017

MuscleBlaze, marketer of sports nutrition products, will release its first 30 seconder on TV soon. In the meanwhile, sample the longer, digital film. Read more

I want to get 10 million views for the video in the first week

"I want to get 10 million views for the video in the first week..."

Rahul Vengalil | July 17, 2017

Unless brands re-look social media, the industry will continue receiving such briefs. Read more

Amazon Primes Inside EDGE rakes in the buzz will subscribers follow

Amazon Prime's Inside EDGE rakes in the buzz; will subscribers follow?

Anirban Roy Choudhury | July 14, 2017

With a front-page TOI ad and a whopping Rs.20 crore production budget, Inside EDGE is Amazon Prime's first Hindi original web-series. "We did not treat it as a web-series," the writer of the show tells afaqs!. Read more

Tata Sons appoints Aarthi Subramanian as Group Chief Digital Officer

Tata Sons appoints Aarthi Subramanian as Group Chief Digital Officer

afaqs! news bureau | July 14, 2017

Subramanian will report to N. Chandrasekaran, executive chairman, Tata Sons, in her new role. Read more