Digital

We have started living so we can share on social media says team Vodafone Idea

Brand Idea's latest ad campaign #MeriRealLife calls for introspection on one's online image. Read more

Has the early promise of online video been realised

Has the early promise of online video been realised?

afaqs! news bureau | September 25, 2018

The improvement in bandwidth, accompanied by a fall in prices, gave the online publishing business new hope on the monetisation front thanks to online video. A reality check for 2018. Read more

Hotstar CEO Ajit Mohan joins Facebook as MD and VP

Hotstar CEO Ajit Mohan joins Facebook as MD and VP

afaqs! news bureau | September 24, 2018

In his new role, Mohan will be aligning teams and driving Facebook's overall strategy in India. Read more

Samsung attempts tear-jerker with ad for Bixby Voice Assistant

Samsung attempts tear-jerker with ad for Bixby Voice Assistant

Sunit Roy | September 24, 2018

Conceptualised by Cheil WW India, the video is based on a real-life story. Read more

What publishers have learnt from experimenting with newer ad formats

What publishers have learnt from experimenting with newer ad formats

afaqs! news bureau | September 24, 2018

Three publishers and one digital agency head hold forth with their views on a debate that is gathering considerable momentum in the digital world. Read more

The Quint sweeps Digipub Awards 2018

The Quint sweeps Digipub Awards 2018

afaqs! news bureau | September 21, 2018

Times Internet, Mathrubhumi and Vice India impress as well. Read more

Indian news publishers form first Digital News Publishers Association

Indian news publishers form first Digital News Publishers Association

afaqs! news bureau | September 21, 2018

The DNPA is formed by Dainik Bhaskar, India Today Group, NDTV, Hindustan Times, Indian Express, Times of India, Amar Ujala, Dainik Jagran, Eenadu and Malayala Manorama. Read more

Why is the CMO of Bajaj Allianz doing a plank on LinkedIn

Why is the CMO of Bajaj Allianz doing a plank on LinkedIn?

Deepashree Banerjee | September 21, 2018

We asked Chandramohan Mehra himself, the marketer in this new age 'ad'. Read more

Obituary The Digital Streets Prasanth Mohanachandran passes away

Obituary: The Digital Street's Prasanth Mohanachandran passes away

afaqs! news bureau | September 21, 2018

Mohanachandran was the founder and CEO of The Digital Street. He was 46 years old and is survived by his wife and parents. Read more

Hoichoi to launch 30 original shows and 12 original films

Hoichoi to launch 30 original shows and 12 original films

Suraj Ramnath | September 20, 2018

The OTT platform has plans to acquire 200 Bengali movies in the next one year. Read more

Eros Now launches first original series - Side Hero

Eros Now launches first original series - Side Hero

Suraj Ramnath | September 20, 2018

All eight episodes of the show starring Kunaal Roy Kapur will be available on the platform from September 24. Read more

Buckle up Digipub World 20 is already here

Buckle up! Digipub World 2.0 is already here

afaqs! news bureau | September 18, 2018

Check out event details here. Read more

Hands that rise for namaz also make Ganpati idols

Hands that rise for namaz also make Ganpati idols...

Deepashree Banerjee | September 17, 2018

That's the plot of Red Label tea's latest spot - inspired by a true story. Read more

FrogIdeas wins the national digital mandate for Bosch India

FrogIdeas wins the national digital mandate for Bosch India

afaqs! news bureau | September 14, 2018

As part of the mandate, FrogIdeas will strategise, create and execute the digital marketing strategy and content marketing across all digital platforms. Read more

Few years back this ad wouldve featured a male protagonist

Few years back this ad would've featured a male protagonist...

Sunit Roy | September 13, 2018

A closer look at vehicle insurance brand CocoRide's maiden digital film. Read more