Digital

When a long copy ad masqueraded as an open letter by Virat Kohli

Snack brand Too Yumm gave its advertising an interesting spin by getting Virat's fans to ponder on whether he was cheating on his diet. Read more

Spot the LG products in this video

Spot the LG products in this video

Sunit Roy | May 24, 2018

The brand team integrates LG's products into a long-form film, a father-daughter story. We spoke to Amit Gujral, CMO, LG India, about the effort. Read more

Our categories and the media habits of our TG make us a TV first brand HULs Shiva Krishnamurthy

"Our categories and the media habits of our TG make us a 'TV first' brand": HUL's Shiva Krishnamurthy

Sunit Roy | May 21, 2018

"...but digital in our media pie is increasing," says the marketer, in the context of Brooke Bond Red Label's latest communication under the 6-Pack Band umbrella. Read more

Is Content Marketing Sustainable

Is Content Marketing Sustainable?

afaqs! news bureau | May 22, 2018

Algorithm changes, information density and new competition conspire to make content marketing increasingly difficult. This new research report points to essential trends and guidelines to make your content successful in an era of Content Shock. Read more

Chatterbox launches marketing platform Chtrboxcom

Chatterbox launches marketing platform Chtrbox.com

afaqs! news bureau | May 21, 2018

Chtrbox.com will offer complete end-to-end solutions that make influencer marketing more automated, intelligent, and cost effective for brands and agencies. Read more

Its designed to get advertisers to rethink their consumers journey Sandeep Bhushan Facebook on new study with KPMG

"It's designed to get advertisers to rethink their consumers' journey", Sandeep Bhushan, Facebook, on new study with KPMG

Sunit Roy | May 18, 2018

We spoke to Sandeep Bhushan - Director, Facebook India and South Asia, about 'Zero Friction Future', a new Facebook-KPMG study. Read more

Why binge-watching is catching on in rural areas

Why binge-watching is catching on in rural areas

Jason Wang | May 18, 2018

Our guest author presents his case. Read more

Indic Languages and Content Marketing

Indic Languages and Content Marketing

Parveen Singhal | May 15, 2018

... and how the two are closely tied to understanding changing consumer demands. Read more

Is online driving offline store sales Big time says Google

Is online driving offline store sales? Big time, says Google

Shweta Mulki | May 14, 2018

The Online-to-Offline team at Google is pleased that Indian advertisers are eager to experiment in O2O... Read more

Tinder swipes right on RepIndia

Tinder swipes right on RepIndia

afaqs! news bureau | May 11, 2018

The announcement was made following a multi-agency pitch. Read more

Mohit Hira moves to Adytude AX as co-founder

Mohit Hira moves to Adytude AX as co-founder

afaqs! news bureau | May 11, 2018

Hira will also serve as chief convergence officer of NFX Digital, the parent company. Read more

Interactive Avenues appoints Shantanu Mulay as creative business head

Interactive Avenues appoints Shantanu Mulay as creative business head

afaqs! news bureau | May 10, 2018

Mulay will be based out of the Mumbai office and will report to Shantanu Sirohi, COO, Interactive Avenues. Read more

Sachin Bansal quits Flipkart after Walmart deal

Sachin Bansal quits Flipkart after Walmart deal

afaqs! news bureau | May 10, 2018

Writes an emotional farewell post on Facebook. Read more