Celebrating 17th Anniversary

Digital

90 second ads rule the roost in YouTubes Most Viewed Indian ads of 2016

Ads by Dettol, Ching and Amazon rank among the top three in this list of top 10 ads. Read more

Viral Now Colgate continues to make efforts to KeepIndiaSmiling

Viral Now: Colgate continues to make efforts to #KeepIndiaSmiling

afaqs! news bureau | December 08, 2016

Released on November 30, the digital film commemorates Oral Health Month. It has fetched over 4 million views on YouTube so far. Read more

Viral Now Once again Volvo stuns in digital spot

Viral Now: Once again, Volvo stuns in digital spot

Sunit Roy | December 07, 2016

Released on November 29 this year the ad - 'The Flying Passenger' - has fetched over 1.3 million views on YouTube so far. Read more

When Tata Sky attempted a musical online activation

When Tata Sky attempted a 'musical online activation'...

afaqs! news bureau | November 03, 2016

The idea was to promote Tata Sky Music+, a music video destination on TV, launched in partnership with Hungama. A look at the brand's recent digital-led effort titled #MyKindOfMusic. Read more

Deepak Abbot joins Paytm as SVP - Growth Marketing

Deepak Abbot joins Paytm as SVP - Growth Marketing

afaqs! news bureau | November 03, 2016

Abbot had recently quit Times Internet as the head of mobile growth. Read more

Parminder Singh quits Twitter as MD-Southeast Asia India and MENA

Parminder Singh quits Twitter as MD-Southeast Asia, India and MENA

afaqs! news bureau | November 03, 2016

This follows close on the heels of the resignation of Twitter India MD Rishi Jaitly. Read more

Culture machine to provide its Video Machine services to US-based Scout Media

Culture machine to provide its Video Machine services to US-based Scout Media

afaqs! news bureau | December 06, 2016

The partnership entails creation of videos, programmatically, for American sports enthusiasts. Read more

Bajaj rides on long format storytelling to promote V15

Bajaj rides on long format storytelling to promote V15

Sunit Roy | December 05, 2016

Titled 'Bajaj V - Invincible Indians', the campaign salutes real life heroes in this new campaign. Read more

TVFs next web series to star Tanmay Bhat Kanan Gill

TVF's next web series to star Tanmay Bhat, Kanan Gill

afaqs! news bureau | December 05, 2016

Titled 'Humorously Yours', the show is about the business of comedy. It will be released on December 11, on TVF Play. Read more

Brands ride on Shaadi ka kharcha theme to soft sell products

Brands ride on 'Shaadi ka kharcha' theme to soft sell products

Suraj Ramnath | December 02, 2016

After Manyavar urged couples to split wedding costs, BankBazaar.com says, "Your wedding need not just be your parents' responsibility". Brands are ditching hard sell methods for progressive statements made through the desi wedding. Read more

TOI has the most viewed videos on Facebook Study

TOI has the most viewed videos on Facebook: Study

afaqs! news bureau | December 02, 2016

The report by Vidooly also says that Star Plus tops FB video views in the'Traditional Entertainment Media Brand' category. Read more

Effectiveness of video content will be scrutinised in 2017 LinkedIn Report

Effectiveness of video content will be scrutinised in 2017: LinkedIn Report

afaqs! news bureau | December 01, 2016

The report by LinkedIn in association with DMAi, lists the top Indian content marketing predictions for 2017. Read more

Announcement We are shutting down NotUnreal

Announcement: We are shutting down... #NotUnreal

Team | December 01, 2016

As tweeted by the official handle of The UnReal Times, @TheUnRealTimes. Read more