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Facebook: Bandwidth Targeting

Facebook's new global targeting capability for advertisers enables the latter to reach people based on the type of network connection they use.

India may be Facebook's second-biggest market - after the US - in terms of user base but it contributes only 0.1 per cent to the social media giant's ad revenue of $2.7 billion.

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Interview

"People wondered about mobile content, while the problem was with the device"

Marcel Fenez, the global entertainment and media leader, PWC provides strategic business advice to media companies, specifically on market entry

Case Studies

 Category: Digital
Subject: 19 Simple Twitter Retweet Tips
Source:Shea Bennett , Social media manager
Description:Want more retweets on Twitter? Of course you do! Here are 19 simple Twitter tips that get more retweets - and take 2 minutes or less!
 Category: Digital
Subject: Content Marketing 201: The Content Mindset
Source:Nick Westergaard, Chief Brand Strategist at Brand Driven Digital
Description:Why Content Marketing is more important than ever and what you and your team can do about it.

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