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MTV Chases the Monsoon again

The 'Ceat MTV Chase the Monsoon' show is a branded programme on the web where the biker contestants follow the monsoon sweeping the country.

After an award-studded first season, MTV is back with another edition of the web show titled ' Ceat Chase the Monsoon '. The show won five awards last year, including Gold for the best non-fiction branded content show at the Abby's. The new season will cover India Kutch in the west to Cherrapunji in the east. The channel is calling it a ride from the driest to the wettest part of India.

Read on...
  • Axis Bank launches

     The online consumer initiative is part of the bank's 'Badhti ka naam zindagi' campaign.

  • Vh1 launches mobile app

     The app will provide information such as the best gigs taking place around town, celebrity gossip, regular entertainment news, VH1's top music charts and more.

  • Vodafone Tuesday relaunched

     The telecom brand, in its latest marketing initiative, is offering a 1+1 offer to the consumer at select retail outlets.

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"People wondered about mobile content, while the problem was with the device"

Marcel Fenez, the global entertainment and media leader, PWC provides strategic business advice to media companies, specifically on market entry

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