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A Dummy's Guide to Native Advertising

In India, native advertising is still finding its feet and is mostly absent. But, what exactly is native advertising?

Read on...
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Interview

"People wondered about mobile content, while the problem was with the device"

Marcel Fenez, the global entertainment and media leader, PWC provides strategic business advice to media companies, specifically on market entry

Case Studies

 Category: Digital
Subject: Content Marketing 201: The Content Mindset
Source:Nick Westergaard, Chief Brand Strategist at Brand Driven Digital
Description:Why Content Marketing is more important than ever and what you and your team can do about it.
 Category: Digital
Subject: Social Media Engagement is Not a Strategy
Source:Mark Schaefer, Executive Director at Schaefer Marketing Solutions
Description:Social media marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost!

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