Cats, celebrities and baby videos going viral on YouTube are accepted by us now. But this time, the deal hits below the belt - literally. The brand which loves toilet humour like no other is back with another video to market its product - PooPourri -just around Christmas time.
The video is a timely - yet nasty - one called 'Even Santa Poops' (no surprise there)! The film opens with Santa sneaking into a house at midnight to leave some gifts, after having a hearty snack of milk and cookies. However, as luck would have it, St Nick has to relieve himself urgently and rushes to the loo. As he does his business, the stench wakes up the little girls of the house, who are not as pretty-mouthed as they appear to be. They make fun of Santa using lines like "he's dropping yule logs down his chimney". The kids even manage to steal a bag full of iPhones and threaten to put Santa's picture - in the compromising position - on Instagram. Finally, the girls gift Santa a spray-bottle of PooPourri as present.
Marcel Fenez, the global entertainment and media leader, PWC provides strategic business advice to media companies, specifically on market entry