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Digital

BBC Worldwide signs licensing deal with Amazon India

Amazon Prime Video will now stream many of BBC's factual programs as well as content from CBeebies. Read more

PepsiCos Vishal Kaul joins Ola as COO

PepsiCo's Vishal Kaul joins Ola as COO

afaqs! news bureau | January 23, 2017

Prior to this, he was general manager of PepsiCo Foods for Thailand, Myanmar and Laos. Read more

Gaurav Chutki Gera and Mallika Dua on cracking virality

Gaurav 'Chutki' Gera and Mallika Dua on cracking virality

Suraj Ramnath | January 20, 2017

Why is virality elusive? How does one catch it? Digital Expert Nimesh Shah quizzed online video artistes Mallika Dua and Gaurav Gera about this at vdonxt asia 2017 last week. Read more

Yatra unveils new brand identity gets a red-hot logo

Yatra unveils new brand identity, gets a red-hot logo

afaqs! news bureau | January 20, 2017

New logo conveys a seamless travel experience delivered via Yatra's new marketplace model. Read more

Where will the next 100 million consumers of online video come from

Where will the next 100 million consumers of online video come from?

Shweta Mulki | January 20, 2017

At vdonxt asia 2017, Vanita Kohli-Khandekar got media expert Paritosh Joshi, Spuul's Subin Subaiah and Mindshare's Vinod Thadani to discuss this. Read more

A client a media buyer and a digital geek on the online-only ad

A client, a media buyer and a digital geek on the 'online-only' ad...

Anirban Roy Choudhury | January 20, 2017

Here's how Nestlé's Chandrasekar Radhakrishnan, Havas Media Group's Anita Nayyar and Leo Burnett's Prashanth Challapalli deconstructed the 'online-only' video at vdonxt asia last week. Read more

Vernacular content is the next big thing on online video YouTubes Satya Raghavan

Vernacular content is the next big thing on online video: YouTube's Satya Raghavan

Anirban Roy Choudhury | January 20, 2017

ContentAsia's Janine Stein interviewed YouTube India's Satya Raghavan on the vdonxt asia stage last week. A look at their discussion. Read more

Online Video Content Create or Curate

Online Video Content: Create or Curate?

Shweta Mulki | January 20, 2017

At a vdonxt asia 2017 session, ContentAsia's Janine Stein posed this question to Sony Liv's Uday Sodhi, Web Talkies' Virendra Shahaney, One Digital's Gurpreet Singh and OML's Ajay Nair. Read more

When Tata Sky attempted a musical online activation

When Tata Sky attempted a 'musical online activation'...

afaqs! news bureau | November 03, 2016

The idea was to promote Tata Sky Music+, a music video destination on TV, launched in partnership with Hungama. A look at the brand's recent digital-led effort titled #MyKindOfMusic. Read more

Deepak Abbot joins Paytm as SVP - Growth Marketing

Deepak Abbot joins Paytm as SVP - Growth Marketing

afaqs! news bureau | November 03, 2016

Abbot had recently quit Times Internet as the head of mobile growth. Read more

Parminder Singh quits Twitter as MD-Southeast Asia India and MENA

Parminder Singh quits Twitter as MD-Southeast Asia, India and MENA

afaqs! news bureau | November 03, 2016

This follows close on the heels of the resignation of Twitter India MD Rishi Jaitly. Read more

When Ola got drunk

When Ola got drunk

afaqs! news bureau | January 19, 2017

The brand's funny Twitter campaign sought to discourage people from drunk driving. Read more

You can buy views but not shares Unrulys Vijay Anand Kunduri

"You can buy views, but not shares": Unruly's Vijay Anand Kunduri

Suraj Ramnath | January 19, 2017

Vijay Anand Kunduri, commercial director, ASEAN and India, Unruly, spoke about the science of sharing, at vdonxt asia 2017. Read more

Amazon Prime Video partners with OML for stand-up comedy specials

Amazon Prime Video partners with OML for stand-up comedy specials

afaqs! news bureau | January 19, 2017

The long-term arrangement will see the platform globally stream 14 hour-long specials by OML's artists. Read more

When Chings got Yash Raj to crack an agency brief

When Ching's got Yash Raj to crack an agency brief...

Shweta Mulki | January 18, 2017

Ajay Gupta of Capital Foods and Ashish Patil of Y-Films take us through the success that was 'Ranveer Ching Returns' at vdonxt asia 2017. Read more