Digital

Comedy is the most consumed genre of content among Millennials Ali Harris Shere Britannia

The brand has created multi-episode digital content with comedians Abish Mathew and Mallika Dua. Read more

This 85-minute video looks like a web series episode

This 8.5-minute video looks like a web series episode

Suraj Ramnath | July 17, 2018

We spoke to Zoomcar about its digital content marketing effort. Read more

How is the Plastic Ban affecting businesses

How is the Plastic Ban affecting businesses?

Abid Hussain Barlaskar | July 19, 2018

The recent plastic ban in Maharashtra and UP -violation of which can lead to a penalty of upto Rs.25,000- is being discussed and dissected online and offline. Meanwhile, we wonder: how are businesses in the e-commerce and 'delivery ecosystem' coping? Read more

We are way behind YouTube and Hotstar in India Netflixs Reed Hastings

"We are way behind YouTube and Hotstar in India": Netflix's Reed Hastings

afaqs! news bureau | July 18, 2018

Netflix released its Q2 results on Monday and due to subscriber numbers falling short, the OTT platform's stock went down by 10 per cent. Read more

Swiggy appoints Dale Vaz as head of engineering and data sciences

Swiggy appoints Dale Vaz as head of engineering and data sciences

afaqs! news bureau | July 19, 2018

He will report directly to Swiggy CEO, Sriharsha Majety. Read more

Hotstar appoints Gulshan Verma as SVP and head clients and agency

Hotstar appoints Gulshan Verma as SVP and head, clients and agency

afaqs! news bureau | July 17, 2018

Previously, Verma worked with Times Internet as chief revenue officer. Read more

Auburn Digital Solutions bags Snapdeals biz

Auburn Digital Solutions bags Snapdeal's biz

afaqs! news bureau | July 19, 2018

The account will be handled out of agency's Mumbai office. Read more

V-Guard appoints Isobar India as digital agency

V-Guard appoints Isobar India as digital agency

afaqs! news bureau | July 19, 2018

The account was won post a multi-agency pitch. Read more

Creating good B2B content marketing strategies is tough

Creating good B2B content marketing strategies is tough

Vinay Singhal | July 20, 2018

But our guest author provides some tips. Read more

Flipkart and Hotstar join hands to announce new ad platform - Shopper Audience Network

Flipkart and Hotstar join hands to announce new ad platform - 'Shopper Audience Network'

afaqs! news bureau | July 20, 2018

The platform will bring together unique audience based insights to video advertising Read more

VIU appoints Bimal Unnikrishnan as India content head

VIU appoints Bimal Unnikrishnan as India content head

afaqs! news bureau | July 18, 2018

He will report to Vishal Maheshwari, country head for Viu India. Read more

IdeateLabs makes new appointments in Mumbai team

IdeateLabs makes new appointments in Mumbai team

afaqs! news bureau | July 17, 2018

Ruchika Kumar and Pallavi Naidu will spearhead creation of new IPs and expansion. Read more

Saavn appoints Bhavna Lalchandani as director - Brand Solutions

Saavn appoints Bhavna Lalchandani as director - Brand Solutions

afaqs! news bureau | July 17, 2018

Lalchandani will be responsible for driving revenue, growth and customer satisfaction. Read more