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MTV Chases the Monsoon again

The 'Ceat MTV Chase the Monsoon' show is a branded programme on the web where the biker contestants follow the monsoon sweeping the country.

After an award-studded first season, MTV is back with another edition of the web show titled ' Ceat Chase the Monsoon '. The show won five awards last year, including Gold for the best non-fiction branded content show at the Abby's. The new season will cover India Kutch in the west to Cherrapunji in the east. The channel is calling it a ride from the driest to the wettest part of India.

Read on...
  • Axis Bank launches Myideaofprogress.com

     The online consumer initiative is part of the bank's 'Badhti ka naam zindagi' campaign.

  • Vh1 launches mobile app

     The app will provide information such as the best gigs taking place around town, celebrity gossip, regular entertainment news, VH1's top music charts and more.

  • Vodafone Tuesday relaunched

     The telecom brand, in its latest marketing initiative, is offering a 1+1 offer to the consumer at select retail outlets.

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Interview

"People wondered about mobile content, while the problem was with the device"

Marcel Fenez, the global entertainment and media leader, PWC provides strategic business advice to media companies, specifically on market entry

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Subject: Krrish 3 Digital Campaign
Source:Moes Art
Description:To design a campaign to promote Krrish 3, a sequel to the biggest superhero franchise in India Ц Koi Mil Gaya and Krrish, across the digital platform in the most effective manner by attaining the highest reach any Bollywood movie has ever achieved, with high level of customer engagement and interaction in the most entertaining manner.
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Source: Tangence
Description:This case study outlines how digital media can be leveraged by brands to promote physical events and conferences. The case study details how a perfect mix of integrated digital marketing (social, email, mobile and CSR) helped this client not only in creating a great online buzz, but also in getting loads of event attendees.

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