Celebrating 17th Anniversary

Digital

Can Saregama Carvaans music box find a market in the YouTube era

A look at the brand's new five-minuter created by The Womb and directed by Amit Sharma. Read more

When PG got YouTuber Lilly Singh to endorse Pantene online

When P&G got YouTuber Lilly Singh to endorse Pantene online

Anirban Roy Choudhury | November 21, 2017

Titled #TelKoTelLagao, the campaign looks to replace good ol' hair oil. Read more

Are creative thinkers using social media correctly

Are creative thinkers using social media correctly?

Anish Varghese | November 20, 2017

It's time for brands to worry about building personalised memories for their admirers and not get caught up in the ROI struggle. Read more

Unruly launches emotional targeting tool Unruly Custom Audiences in India

Unruly launches emotional targeting tool Unruly Custom Audiences in India

afaqs! news bureau | November 17, 2017

The tool has a targeting capability which connects advertisers with consumers most likely to emotionally engage with a specific ad. Read more

FoxyMoron wins digital mandate for three Coty brands

FoxyMoron wins digital mandate for three Coty brands

afaqs! news bureau | November 16, 2017

The agency will handle digital mandate for Wella, OPI and Sally Hansen. Read more

The Glitch to handle Fair  Lovelys digital duties

The Glitch to handle Fair & Lovely's digital duties

afaqs! news bureau | November 15, 2017

The account will be managed by the agency's Mumbai office. Read more

The first Premier League Club to hit 1 million YouTube subscribers

The first Premier League Club to hit 1 million YouTube subscribers

afaqs! news bureau | November 15, 2017

How did Manchester City become the first premier league club to touch one million YouTube subscribers. Read more

Punitha Arumugam joins Hotstar as Platform Evangelist

Punitha Arumugam joins Hotstar as Platform Evangelist

afaqs! news bureau | November 14, 2017

Previously Arumugam worked with Google as agency director. Read more

No we didnt do it says Google

"No, we didn't do it" says Google

afaqs! news bureau | November 14, 2017

Google denies that it has been unfairly stealing advertising space from publishers. Read more

Let a thief tell you how to keep your home safe says Godrej Locks in new campaign

"Let a thief tell you how to keep your home safe," says Godrej Locks in new campaign

Suraj Ramnath | November 13, 2017

The brand team calls them 'reformed robbers'. A look at the effort. Read more

Brands cough up smog-inspired copy

Brands cough up smog-inspired copy

afaqs! news bureau | November 09, 2017

As Delhi chokes on smog, a look at some opportunistic creatives. Read more

Puma India brings sexy back with Suede Gully

Puma India brings sexy back with 'Suede Gully'...

Sunit Roy and Ashwini Gangal | November 08, 2017

A look at the brand's new multi-lingual anthem shot across Mumbai, Delhi and Shillong. Read more

Twitter launches Video Website Card in India

Twitter launches Video Website Card in India

afaqs! news bureau | November 08, 2017

Amazon, Goibibo, LG and Motorola have come on board as the first advertising partners in India to innovate with the Video Website Card. Read more

Red Label curates real stories for video series

Red Label curates real stories for video series

Sunit Roy | November 06, 2017

The tea brand from HUL has collaborated with The Better India, a tech-media platform, for this series. A look at the first story. Read more