Digital

This is no experiment its serious business Hoichoi co-founder Vishnu Mohta

We spoke to Mohta about his month-old Bengali OTT platform, a venture he is confident will break even within four years. Read more

Can video advertising deliver on its promise

Can video advertising deliver on its promise?

Ashwini Gangal | October 17, 2017

A panel of experts discussed this at Digipub World. Read more

Can consumers be persuaded to pay for news

Can consumers be persuaded to pay for news?

Ashwini Gangal | October 18, 2017

A panel of experts discussed this at Digipub World. Read more

When Tata Sky attempted a musical online activation

When Tata Sky attempted a 'musical online activation'...

afaqs! news bureau | November 03, 2016

The idea was to promote Tata Sky Music+, a music video destination on TV, launched in partnership with Hungama. A look at the brand's recent digital-led effort titled #MyKindOfMusic. Read more

Deepak Abbot joins Paytm as SVP - Growth Marketing

Deepak Abbot joins Paytm as SVP - Growth Marketing

afaqs! news bureau | November 03, 2016

Abbot had recently quit Times Internet as the head of mobile growth. Read more

Parminder Singh quits Twitter as MD-Southeast Asia India and MENA

Parminder Singh quits Twitter as MD-Southeast Asia, India and MENA

afaqs! news bureau | November 03, 2016

This follows close on the heels of the resignation of Twitter India MD Rishi Jaitly. Read more

Will advertisers pay a premium for a specialised web audience

Will advertisers pay a premium for a specialised web audience?

Ashwini Gangal | October 13, 2017

A panel of experts discussed the challenge and promise of specialised websites, at Digipub World. Read more

Google launches new AdWords experience to help businesses reach their customers in an effective way

Google launches new AdWords experience to help businesses reach their customers in an effective way

afaqs! news bureau | October 13, 2017

The new AdWords experience will load pages faster so that the information needed is accessed instantly. Read more

Tracking down a lost panda and other things

Tracking down a lost panda and other things

afaqs! news bureau | October 13, 2017

Bluetooth-enabled tracking system Tile helps find lost things, sometimes precious. Read more

Jabongs Rukaiya Rangwala moves to Mobikwik

Jabong's Rukaiya Rangwala moves to Mobikwik

afaqs! news bureau | October 13, 2017

In her new role, she will lead the payment gateway business. Read more

Oriflame pushes social message in 7-minute-long ad with Kalki Koechlin

Oriflame pushes social message in 7-minute-long ad with Kalki Koechlin

Sankalp Dikshit | October 12, 2017

A look at the long-format film crafted by Brandmovers India. Read more

Realising the potential of Indian language publishing

Realising the potential of Indian language publishing

Ashwini Gangal | October 12, 2017

That Indian language publishing has huge potential is well known. What will it take to realise it? A panel of experts discussed this subject at Digipub World. Read more

Learning from the Dove fiasco

Learning from the Dove fiasco

Suraj Ramnath and Ashwini Gangal | October 11, 2017

A look at what our experts said about Dove's 3-second GIF that was deemed racist by many. Read more

Can native advertising be scaled

Can native advertising be scaled?

Ashwini Gangal | October 11, 2017

A panel of experts tried to answer this question at Digipub World recently. Read more

Gozoop wins digital mandate for HRX

Gozoop wins digital mandate for HRX

afaqs! news bureau | October 11, 2017

HRX is a lifestyle and fitness brand that belongs to Bollywood actor Hrithik Roshan and Exceed Entertainment. Read more