Online shopping portal Flipkart has launched a campaign across different cities to promote its new helpline and the launch of its mobile app. The brief for the campaign was to create visibility across certain cities.
The first campaign, kick-started in March, focuses on introducing Flipkart's new helpline. It has been launched across Nagpur, Nasik, Aurangabad, Jaipur and Kota. The second campaign for Flipkart's new mobile app, launched on April 1, specifically targets major Indian airports in Mumbai, Delhi, Bengaluru , Chennai, Hyderabad , Pune, Kolkata, Chandigarh, Ahmedabad and Nagpur. Both the campaigns are being executed by Laqshya Media Group.