Zee Khana Khazana, the 24x7 food channel from ZEEL, started off with a revamp exercise last year and has launched a marketing campaign to sustain the buzz around the channel and its newer properties. The channel has been continuously launching shows almost back to back.
The 360-degree campaign launched by the channel includes an OOH campaign spread across Delhi and Mumbai in the initial phase, to be extended to other cities later. The campaign kick started on February, 24 with a teaser for three days. The message (about fresh content) was then revealed on February 27, and continued for 15 days. The key areas in the city were targeted via hoardings, bus shelter branding and bus side panels on important routes.
The channel has also branded metro stations in Delhi as well as interiors of ladies compartments of the Delhi metro.