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Goodyear goes Outdoor

The tyre brand has taken the outdoor route to promote its latest technology tyre which goes for 80 km even after it is punctured or flat.

Goodyear India, the tyre manufacturing company, has launched an OOH campaign titled 'RunOnFlat' to promote its new cutting-edge technology that allows cars continued mobility after a puncture or complete loss of tyre pressure.

This new tyre engineering allows tyres to hold the car for up to 80 km with no air pressure.

The brand took the OOH route to promote the technology. It has used large billboards in Delhi and Mumbai and created a look-alike structure of roads with nails and other pointed stuff on which the larger-than-life car tyres move front and back seamlessly.

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