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Fastrack: Bold Statements

The accessory brand has launched yet another bold campaign on the outdoor format.

Titan Industries-owned Fastrack is on a bold-campaign spree. Days back, the brand had roles out 'Just Be', a bold and out-of-the box OOH campaign, where it used bold looking models who sported a 'couldn't-care-less' attitude to showcase the brands products.

A similar sentiment is shown in the brand's latest OOH campaign 'Sorry For What' which features female models shaving their heads, flaunting their unshaved armpits, and guys wearing a thong or getting piercings - trends which are stereotypical to the opposite gender.

Read on...
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Case Studies

 Category: Advertising
Subject: SBI - Rural Advertising Campaign
Source:Vritti i-Media
Description:This Case Study outlines SBI's OOH campaign, Which was done beyond the metros of Maharashtra. The brand positioned itself as a one stop solution for all financial needs of the customers in villages and semi-urban areas of the state.
 Category: Marketing
Subject: Jhakas launch campaign for 9X Jhakaas channel
Source:Vritti i-media
Description:This case study outlines about an OOH campaign covered by Vritti i-Media on behalf of 9X Jhakaas to derive maximum mileage.

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