Celebrating 17th Anniversary

Out of Home(OOH)

Virat Kohli invites you to celebrate the traditional way

Kinetic India executed an outdoor campaign featuring brand ambassador Virat Kohli for the ethnic wear brand in Delhi. Read more

When Superstar Rajini-Kabali-kanth flew Air Asia

When Superstar Rajini-'Kabali'-kanth flew Air Asia

Sunit Roy | July 29, 2016

A look at how the airline brand turned a passenger flight into a crazy Kabali-themed experience. Read more

The Social Street wins three Golds at OAC 2016

The Social Street wins three Golds at OAC 2016

afaqs! news bureau | June 22, 2016

The agency has won two Gold metals in the Single Execution Category for the campaigns 'Smile To Be Surprised' and 'Slide Of Smiles' for Britannia Industries'; it has bagged the third Gold for the IDBI Federal Life Insurance campaign 'IDBI Angry Baby Hunt' in the Multiple Execution Category. Read more

Praphul Misra launches OOH agency Our Initiative Media

Praphul Misra launches OOH agency Our Initiative Media

afaqs! news bureau | May 19, 2016

Misra's mission at Oi media is to help the OOH industry improve its position in the media eco-system. Read more

Kurkure underscores positioning through Family Express a branded train

Kurkure underscores positioning through 'Family Express', a branded train

afaqs! news bureau | May 18, 2016

The brand is in the process of taking 40 families on a train journey across 14 states. Read more

Airtel splashes Ujjains walls ghats with 3G ads for Kumbh Mela

Airtel splashes Ujjain's walls, ghats with 3G ads for Kumbh Mela

afaqs! news bureau | April 25, 2016

The ads draw on Indian mythology and spirituality. The outdoor campaign also extends across the 50 km stretch between Indore and Ujjain. Read more

Madisons Partho Roy named managing director Publicitas OOH India

Madison's Partho Roy named managing director, Publicitas OOH India

afaqs! news bureau | March 03, 2016

In his previous assignment Roy was vice-president East and West, at Madison OOH (Platinum). Read more

Apple Stuns Once Again Displays Ads Clicked On iPhone 6s 6s Plus

Apple Stuns Once Again; Displays Ads Clicked On iPhone 6s, 6s Plus

afaqs! news bureau | February 08, 2016

The outdoor 'ads' are photographs clicked by users of the iPhone 6s and 6s Plus. Read more

PNB Housing Finance revamps brand positioning through weaver bird nests

PNB Housing Finance revamps brand positioning through weaver bird nests

Aditi Srivastava | January 22, 2016

The OOH campaign has been ideated and executed by DDB MudraMax. Read more

Rentomojo Redefining lifestyle statements

Rentomojo: Redefining lifestyle statements

afaqs! news bureau | January 18, 2016

The campaign is currently being executed in Delhi-NCR, Mumbai and Pune. Read more

Madison OOH wins Tata Motors account

Madison OOH wins Tata Motors account

afaqs! news bureau | January 07, 2016

The account was bagged by the agency's specialist unit Platinum Outdoor, following a multi-agency pitch. Read more

Radio City offers free cab service to listeners

Radio City offers free cab service to listeners

afaqs! news bureau | January 06, 2016

Branded cabs have started plying in Delhi under the station's 'Odd ya Even, Gaadi Dega Radio City 91.1' initiative. Read more

Van Heusen Transforming Indian apparel retailing

Van Heusen: Transforming Indian apparel retailing

Aditi Srivastava | December 25, 2015

The brand unveiled its first flagship experience store Style Studio in Bengaluru on December 19, which promises a futuristic retail concept through its innovative features. Read more

StreetTalk beefs up outdoor team

StreetTalk beefs up outdoor team

afaqs! news bureau | December 25, 2015

Rajat Sikder joins as senior vice-president, while Vipul Mehta, Sumanth Mutt and Hardeep Singh have been appointed as vice-presidents. Read more