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TOI honours deceased farmers through live hoarding

Garlanded photographs were put up on the hoardings in real time, one every half an hour, to signify the frequency at which farmers kill themselves.

After launching the second phase of its Farmer Suicide campaign this January, Times of India has now extended the campaign on out of home media. Terming it the Live Outdoor Hoarding, the campaign hoists garlanded pictures of deceased farmers in busy city streets in Mumbai.

Conceptualised by Taproot India, the first phase of the campaign depicted the plight of families left behind by Indian farmers committing suicide owing to crop failures, drought and debt. The campaign ran on Times Television Network channels, YouTube and other digital platforms.

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