Taarak Mehta Ka Ooltah Chashmah proves that content works independent of channel

To survive in the GEC space, SAB TV needs to broad base its properties in order to cater to varying tastes of a majority of the TV viewing audience.

SAB TV, the family comedy entertainment channel, had reasons to cheer as in Week 32, its show, Taarak Mehta Ka Ooltah Chashmah, made it to the Top 10 most watched shows on GECs - with a TVR of 4.3.

The show, placed No. 8 amongst the Top 10 shows on GECs in Week 32, also saw SAB TV moving from 89 GRPs to 119 GRPs in the same week. The show continued its successful run in Week 34 as well by garnering a record TVR of 5.04. ...

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