Radio City 91.1 FM has launched its latest brand campaign titled 'City First Toh Aap First' that focuses on the brand's 'consumer first' ideology. Reaching out to its listeners, Radio City 91.1 FM explores the different facets of listeners' lives and creates multiple platforms to connect with them.
Radio City aims to touch various points of listeners' lives such as college life, religious beliefs, marriage, and youth and make them special. Among the other initiatives, listeners get treated like a VIP. Some of the attractions are a luxury ride to their destination and sending out health drinks for joggers.