Radio City has handed over its creative duties to Scarecrow Communications after it invited a multi-agency pitch. The account will be handled by the agency's Mumbai branch. The pitch process began in Februrary this year and was reported at afaqs!.
The incumbent on the business was Origin BeanStalk, which managed the account for the past three-and-a-half years. Scarecrow will be working on all the campaigns for Radio City throughout the year.