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Radio news

Sony-Radio Mirchi tie up for on-air KBC contest

Called 'Kaun Banega Lakhpati', the contest will run in several cities across India. The objective is to bring the fans closer to the show through a different medium.

Sony Entertainment Television has tied up with Radio Mirchi for an on-air 'Kaun Banega Crorepati' contest. Called 'Kaun Banega Lakhpati', the contest will run in several cities across India. The objective is to bring the fans closer to the show through a different medium.

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