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Radio City Puts the Consumer First

The radio channel has launched a brand campaign where it aims to keep the consumer at the centre of its all the activities.

Radio City 91.1 FM has launched its latest brand campaign titled 'City First Toh Aap First' that focuses on the brand's 'consumer first' ideology. Reaching out to its listeners, Radio City 91.1 FM explores the different facets of listeners' lives and creates multiple platforms to connect with them.

Radio City aims to touch various points of listeners' lives such as college life, religious beliefs, marriage, and youth and make them special. Among the other initiatives, listeners get treated like a VIP. Some of the attractions are a luxury ride to their destination and sending out health drinks for joggers.

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Case Studies

 Category: Media
Subject: 92.7 Big FM's initiative 'BIG Green Ganesha'
Source:92.7 BIG FM
Description:This case study outlines one of the best on-ground initiatives by 92.7 Big FM to spread the green message to the listeners and bring about a social consciousness.
 Category: Media
Subject: MY FM's initiative 'Har Ghante - 11 Gaane - nhi toh 11 lakh aapke'
Source:For The Storytellers
Description:To give its listeners an ultimate musical experience.

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