Radio City awards creative mandate to Scarecrow

The account was won after a multiagency pitch. The incumbent agency on the business was Origin BeanStalk.

Radio City has handed over its creative duties to Scarecrow Communications after it invited a multi-agency pitch. The account will be handled by the agency's Mumbai branch. The pitch process began in Februrary this year and was reported at afaqs!.

The incumbent on the business was Origin BeanStalk, which managed the account for the past three-and-a-half years. Scarecrow will be working on all the campaigns for Radio City throughout the year.

• Pepsi MTV Indies extends content offering to radio

  The channel has tied up with Radio One to air a show titled 'The Pepsi MTV Indies' every Thursday at 10 pm.

• RED FM hikes ad rates

  The radio station has decided to hike the d rates by 20 per cent.

• Dainik Bhaskar's Kaustuv Chatterji joins Indigo Live

  Chatterji has joined Indigo Live as vice president, activations. He has nearly two decades of experience.

Prashant Panday promoted as MD and CEO at ENIL

Urban Ladder launches radio campaign

Big FM appoints Ajit Singh as national sales head

Fever FM launches Mission Tezaab

My FM raises ad rates by 25 per cent

Radio City goes international