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Star Sports ups the ante with Pro Kabaddi League

Star Sports 2 has released a promotional campaign for Pro Kabaddi League that kicks off tomorrow. A look at the campaign and the sport.

The success of cricket's Indian Premier League (IPL) has not only furthered the popularity of the game, but has also spawned model leagues in other sports with a similar format. Leagues for football, badminton, hockey and now a homegrown sport, kabaddi are the flavour of the day.

The 'Business of Sports', a 2014 report by KPMG-CII (Confederation of Indian Industry), takes note of the phenomenon. It says that the reasonable success of the Indian Badminton League (IBL) and the Hockey India League (HIL) - sports that don't enjoy the same popularity as cricket - has shown that leagues are a good medium for generating interest and driving sports culture besides the potential RoI...

Read on...
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