Sony Six, the sports entertainment channel from Multi Screen Media (MSM), has acquired the broadcasting rights for the National Football League (NFL) across the Indian subcontinent. The announcement follows a multiyear television partnership between the NFL and MSM.
The partnership includes television rights to live regular season games, playoff games and the tournament's sporting event, the Super Bowl. According to Prasana Krishnan, business head, Sony Six, the acquisition brings the channel a step closer in reiterating its efforts to provide quality sports content to viewers. "The raw nature of the sport promises audiences a combination of high speed action and thrill," he adds.