The success of cricket's Indian Premier League (IPL) has not only furthered the popularity of the game, but has also spawned model leagues in other sports with a similar format. Leagues for football, badminton, hockey and now a homegrown sport, kabaddi are the flavour of the day.
The 'Business of Sports', a 2014 report by KPMG-CII (Confederation of Indian Industry), takes note of the phenomenon. It says that the reasonable success of the Indian Badminton League (IBL) and the Hockey India League (HIL) - sports that don't enjoy the same popularity as cricket - has shown that leagues are a good medium for generating interest and driving sports culture besides the potential RoI...
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