Press Release

HomeShop18 launches India's first devotional mobile phone from T-series

Section :TV Briefs Category : Media

Media News
New Delhi, May 17, 2011

India's first and the leading home shopping channel, HomeShop18 and India's leading music company T-Series have unveiled a unique phone catering to the requirement of Indian masses. This phone is loaded with religious features such as Aartis, Bhajans, Shabads in multiple languages, Tirath Yatra apps, yoga tips, unique SOS function and much more. The dual SIM mobile phone handset, Bhakti Sagar comes equipped with a 2.2" screen and bright phone display which enhances the user interest while watching video and images. The one of its kind device will be available for sale on HomeShop18 and its shopping portal, in 3000 cities across the country at a price point of Rs.2999.

T-Series delves yet again into the Indian religion at a great depth with the creation of this new masterpiece. The uniqueness of the phone lies with its true music & sound quality, the SOS key feature and applications like Bhakti Sagar and Jyotirling, devoted to make the users feel closer to God. The phone aspires to preserve the essence of Bhakti in life by providing pre- recorded bhakti sangeet and aarties, wallpapers and devotional themes.

With Bhakti Application connect with the God, customers can enjoy more than 165 Aarti/Bhajan/Shabad in nine different languages with an added feature of a scheduler to listen at one's own convenient time and date. Going with the Indian beliefs & traditions, the Bhajans change with every day of the week i.e Shiv Bhajans for Monday, Hanuman Bhajans for Tuesday and so on and so forth.

Speaking on the association, Mr. Sundeep Malhotra, CEO HomeShop18 said, "India is the land of God and Goddesses. This unique device will help users stay connected with their faith all the time. HomeShop18 is glad to partner with T-Series to bring Bhakti Sagar phone to millions of households through our robust distribution system"

On the launch of Bhakti Sagar phone, Mr A. N. Sehgal, Director, T-Series said, "We are happy to introduce the innovative Bhakti Sagar mobile phone through Homeshop18 in India. This phone is pre- loaded with large devotional content and comes at a special introductory price for HomeShop18 customers."

Neeraj Kalyan, President T-Series added, "Due to a steady growth in the digital arena over the years, the delivery of music and entertainment content has not remained restricted to conventional media like cassettes and CDs as consumers are increasingly adapting themselves to new modes of technologies and delivery like mobile devices and internet. Our endeavor has been to foresee emerging markets and lay down carpets of future technologies and delivery systems for our consumers."

"We are really excited to be working with Home Shop 18 to deliver high quality original devotional content through this unique device and are working diligently to establish a more comprehensive distribution network in the mobile and digital space".

Apart from the regular mobile features, this device comes with an added feature of "12 Jyotirling" and "Yoga". As this phone is all about the worship of God, therefore, even its game keeps the phone sanctity alive and a special Bhakti game of Makhan Chor is included for the gamers.

For further details customers can call 0120-4455918, 0120-4444918 or log on to Customers can also join us on Facebook and Twitter to catch the latest offerings and contests at HomeShop18. This virtual shoppers' paradise offers value-added propositions at attractive prices and is the perfect destination for people looking for convenience and easy shopping. An assured gift with every purchase is an added bonus that makes shopping with HomeShop18 a very attractive and convenient option.

For further information, please contact:

PR Pundit
Deepshikha Sinha
Mobile: +919999836343