Kolkata, March 11, 2014
releaseMyAd, India's leading online Ad agency proudly announces the launch of www.releaseMyAd.fm - A unique online platform that allows businesses to advertise on FM Radio across 24 stations in around 86 cities in India.
Businesses today recognize the power & effectiveness of Radio as an Advertising Medium. Brands having access to leading Media Buying and Creative Agencies have successfully leveraged the medium by tailoring their media planning, buying and creative development in tune with customer preferences. Small Businesses however are devoid of the same exposure, support and development services due to lower ticket sizes and budget constraints. releaseMyAd helps educate and service these businesses with regards to launching an effective Radio Advertising Campaign.
The platform offers a One-Stop Online Advertising Solution with the best mix of Media Planning & Buying, Jingle Production & Reporting Services, tailored uniquely for different business categories. "With releaseMyAd.FM, our endeavour remains to effectively service thousands of Businesses aspiring to promote themselves via radio, but lacking the expertise to successfully plan, develop & launch an effective FM campaign"- says Sharad Lunia, Business Head (Digital) , releaseMyAd. By logging in, an advertiser can specify his target demographics, choose optimized media plans across stations, provide his ad brief and instantly "Go On Air".
The platform provides a repository of information for comparing Ad Rates, Programming Content to help choose the right Station based on one's target market. It consults businesses on their media planning in terms of the number of Ad spots to play per day & their duration to effectively register an impression on their target listeners. Lastly it assists in developing Radio Jingles & Ads specific to creative briefs to provide a holistic solution towards launching a Radio Campaign.
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