Media News
New Delhi, November 11

Recognizing Innovations and Cutting Edge Development in the realm of housing, home décor, durables and real estate, 360 Degrees, a Times Group venture, has announced the launch of the ‘Liberty 360 degrees Smart Living Awards 2006’ slated to be held on 18th November at Tivoli Garden Resort, New Delhi.

Backed by an in-depth independent market research by AC Nielsen ORG MARG and validation by Pricewaterhouse Coopers, the awards will position itself as a true benchmark for the India’s most preferred brand in mentioned business verticals.

The awards are partnered by BAI (Builders Association of India), CREDAI (Confederation of Real Estate Developers Association of India), CETMA (Consumer Electronics and TV Manufactures Association), IIID (Indian Institute of Interior Designers) and NARDECO (National Real Estate Development Council) to name a few.

Senthil Kumar, who is spearheading this endeavor from 360 Degrees said, “Liberty 360 degrees Smart Living Awards proposes to provide the benchmark that will eventually aid and influence the prospective house owners decision in buying residential real estate properties and other house related products and services. And the ‘Smart Living Awards’ is an independent index that will redefine smart living and recognizes how strongly Indian house owners feel about India’s most preferred brands in residential real estate and other house related product and services.

Rajesh Mendiratta, Assistant Vice President from 360 degrees said “As a progressive experiential marketing organization we aim to establish larger format events on the lines of Smart Living Awards. The thought behind this approach is to provide recognition to the growing sectors of Indian economy as well as felicitate the people who have brought these sectors into focus. We as an organization look forward to establishing a position for 360 degrees experience not just as a progressive experiential marketing organization but as a marketing solution provider”.

Commenting on the awards Mr. Adarsh Gupta, Chief Executive of Liberty Whiteware, “We make smart products for people who believe in Smart Living. Bringing you ideas from across the world that’s transforming the bathroom into a place to luxuriate in…that’s how we are helping redefine Smart Living. When we say we help you realize your dream home we are naturally aligning ourselves with the basic principle of the Smart Living Awards. There’s a revolution happening in the bathroom industry and it has a seamless connection with the concept of Smart Living. The Smart Living Awards based on consumer feedback will certainly inspire the manufacturers of top brands to further raise the bar.”

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