Media News
New Delhi, November 28

www.sifymax.com, the leading broadband portal from Sify Limited, (NASDAQ Global Markets: SIFY), a leader in Consumer Internet and Enterprise Services in India with global delivery capabilities, announced today an alliance with Sony Entertainment Television to be the official website of their popular reality show Bigg Boss, the Indian version of the internationally acclaimed Big Brother. Following this tie-up, Sifymax will feature exclusive footage from each episode, as well as footage, which users do not get to see on television.

Commenting on the alliance, Mr. V. Sivaramakrishnan, President, Portals, Sify Ltd. said, “Bigg Boss has captured the imagination of television viewers across the country with its unique reality show format. Sifymax is the pioneer in broadband content and is consistently innovating to offer a richer entertainment experience to our consumers. We are certain that with this partnership Bigg Boss’ viewers will experience a closer connect with the participants that they have loved or hated. Most of the major programs on the lead television channels are already hosted on Sifymax and we would like to be the ultimate web destination for all forms of entertainment, including popular reality shows.”

Speaking on this partnership, Albert Almeida, Executive Vice President & Business Head, Sony Entertainment Television, said, "The launch of Bigg Boss has given an all new meaning to reality television and we are happy to extend the same excitement and unseen drama to a larger audience through our web partner. Given the success of our partnerships during Fame Gurukul and Indian Idol, we have immense confidence in the popularity of Sifymax among Internet users and hope that Sifymax-Bigg Boss partnership will take our show to another level."

Sifymax will feature the Bigg Boss show format, profile of the anchor, profiles of contestants who are part of the show, weekly results, chats and message boards. Exclusive podcasts-voice excerpts from the Evicted Participant and Bigg Boss will be also be aired on a weekly basis. The site is interactive with Bigg Boss fan polls, task ideas, poll feedback, Bigg Boss blogs and an exclusive Bigg Boss merchandise store. Apart from being the official broadband partner for the program, Sifymax also holds the rights to market the website www.biggboss.sifymax.com.
Contact
Pallavi Deshmukh
Perfect Relations
98207 20344
Email: pdeshmukh@perfectrelations.com