This week the guest on BBC World's new Back To The Floor series is Adi Godrej, chairman of Godrej Group. He returns to the grassroots of his business to sell his own brand of soaps and hair dyes. The programmes would be telecast on Sunday January 25, 2004, at 11.00 am.

In this episode, Adi Godrej goes Back To The Floor literally and takes to the streets to seize the challenge of leading his sales army that drives the market for his company's soaps and hair dyes. He takes on the responsibilities of the area sales officer (ASM) who has to lead a team to generate sales in a specific geographical area. He is given the task of handling one of the most difficult markets, Central Mumbai. Back To The Floor follows him and his team of eight field officers as they set daily sales targets, make market visits to gauge consumer sentiment, book orders with dealers after tough negotiations and unwind after a hard day's work at the Godrej Club House.

After his return from the bustle of the marketplace to the calm confines of his office, Godrej resumes the chairman's responsibilities and meets with the executive committee to review the Godrej sales system.

Next week on Back to the Floor is Uday Kotak, managing director of Kotak Mahindra Bank.