Media release, March 8
New Delhi

According to research conducted by In-Stat/MDR, the number of cellphone users worldwide will increase two folds in the next few years. Between now and 2007, about 186 million new cellphone subscribers will sign up every year, bringing the global total to 2 billion mobile users.

The meteoric rise of cellular technology globally, and the emergence of an industry whose technology user base grows by 55,000 subscribers a day has sown the foundation of My Mobile – India’s first exclusive magazine on Mobile Phone industry. The objective of My Mobile is to present a clear insight into the mobile world, where technology & innovations are the buzz word.

This monthly magazine is priced attractively at Rs. 50/- only.

My Mobile is the brainchild of Pankaj Mohindroo –who as a National President of Indian Cellular Association (ICA) has always been at the forefront of Mobile industry in India.

The magazine has been developed keeping in mind the interest of Indian mobile user, simultaneously the magazine would have a global perspective while examining how new developments within the mobile phone and telecommunication industry will impact this one of the fastest growing market/industry. It has been conceived as a complete reference guide with a long shelf life for individuals seeking information on handsets, mobile services, value-added services and related mobile accessories.

My Mobile will speak the language of the up-market, broad-minded urban class, who is brand conscious, upwardly mobile, has high purchasing power and strives to be aware of the latest happenings around the globe. The magazine is targeted at an age group including all individuals over the age of 15 years till the age 45, thus giving the magazine a huge potential customer base.

My Mobile, a magazine created for the affluent Indians, is inundated with quality content and remarkable marketing strategies.

Credibility: Pankaj Mohindroo, National President, Indian Cellular Association with past proven record is the promoter and publisher of the magazine. Mr. Mohindroo will ensure that the reader gets to know the latest developments of the mobile & cellular industry in India & across the world

Content : Further, My Mobile has developed a strong network of media professionals across the globe as honorary advisors & contributing writers. The contents will be based on the general needs & expectations of mobile users.

Reach : Unlike any other similar periodicals, we will not be confined to any region. It is a global concept and the magazine will build successful relationships across logistics and distribution channels with the sole aim of reaching maximum readers.

International style design : Considerable emphasis has been paid to enhance the visual appeal of the magazine by giving it an international look, so that the quality can be reflected from the magazine without having to be told. Together with high quality printing, the creative pagination of the magazine makes it more seductive for anyone to have a second look.

For further information, please contact:
Aparna Srivastava
Fourth Estate
Ph: 26960937 / 9811234594