Media release, March 25
New Delhi

Ten Sports, the world’s number one sports channel for South Asians, today announced an agreement with DIRECTV, the leading and fastest-growing digital television service provider in the United States, to offer live action from each and every international cricket match played in Sri Lanka till 2008.

Beginning with three Test matches against the West Indies, followed by the triangular involving India, all international tours, including three tours by India, and one each by Pakistan, Australia, England, South Africa and New Zealand, will be available to more than 13.9 million DIRECTV customers in the United States.

Announcing this, Chris McDonald, CEO, Taj Television Ltd, owner of Ten Sports, said: “As the world’s largest producer of cricket, it is essential for us to increase the exposure of the game and to ensure cricket lovers around the globe are provided the opportunity to enjoy their passion. Our new association with DIRECTV will help us reach out to the ever-growing community of South Asians in North America. This is just the beginning of our relationship with DIRECTV and we hope to provide them quality cricket content in time to come.”

“With the addition of Sri Lanka cricket matches, DIRECTV will now be able to offer South Asian customers and other cricket enthusiasts with the most robust cricket lineup available,” said Aaron McNally, vice president, International, DIRECTV, Inc. “We are excited to be working with Ten Sports to offer this package to our customers and continue to deliver the best value for cricket fans in the US.

For further information please contact
Llewellyn Couto/Kevin Alphonso/ Lavanya Iyer
lcouto@tajtv.com, kevina@tajtv.com, lavanyai@tajtv.com
Ph: 022 56623101/6289
Fax: 022 56626290