afaqs!Techafaqs! CampusThe Mobile IndianJobswitchKulzy

View other Media Briefs

Travel the world with TLC every night on JUST TRAVEL@9PM

Media News
New Delhi, February 15, 2012

TLC, the pioneer of travel programming in India, has etched out a robust strategy to grow the category by renewing focus on their dedicated travel band Ц JUST TRAVEL@9PM - which will deliver the ultimate in travel experiences the world has to offer. JUST TRAVEL@9PM will feature exotic locales with global travel personalities and experts.

This February on JUST TRAVEL@9PM, TLC will showcase exciting new series such as Not Your Average Travel Guide and new seasons of globally acclaimed series such as Xtreme Tourist, 1000 Places To See Before You Die, World Cafe: Asia, Bizarre Foods With Andrew Zimmern and Girl Meets Hawaii amongst many others every night from 9:00-10:00 p.m.

Rahul Johri, senior vice president and general manager Ц South Asia at Discovery Networks Asia-Pacific, said, "TLC has been a pioneer when it comes to showcasing programming in various lifestyle genres. We have consistently delivered a delightful and entertaining experience to our viewers. TLC has garnered great responses from millions of its viewers and we will continue to focus on generating appointment viewership through our time-band strategy. A step in this direction has been our dedicated travel band - JUST TRAVEL@9PM, that has changed the way viewers watch programming in the travel and lifestyle genres."

Make sure your bags are packed for the journey of a lifetime as TLC takes you on a ride across the world. Join your favourite hosts as they scour the globe for the most exciting holiday destinations, off-beat vacation spots and thrilling getaways to make every episode a trip to remember. So whether its adventure sports, a romantic getaway or a fun-filled family vacation youТre looking for, TLC is the place to be. So Just Travel every night at 9 pm!

For further infromation, please contact:

Discovery Networks Asia-Pacific
Karuna Gulyani
Mobile: +919810701206
E-mail: karuna_gulyani@discovery.com

Have something to share?
Email your press releases at pressrelease@afaqs.com. Read instructions.
Get more coverage! Upload images of press conferences, product launches or consumer activations.

Latest Case Studies

Chennai Super Kings - IPL - Social Media Campaign

Source: Digitally Inspired Media
For Chennai Super Kings, agency's social media strategy was to release humorous, original and fun content in line with the events around the IPL 2014 season, to create a buzz among the online community. All of agency's posts were illustrated, designed and developed with the ultimate objective of entertaining fans and engaging them in conversations about CSK. Over a period of 40 days, it released 11 posts, receiving an unprecedented response.

Daily NewsLetter