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Company Brief
New Delhi, February 22, 2012, India’s largest online shoe retailer offering the widest range of international, high street and popular footwear brands was honoured with the ‘Specialty eRetailer of the Year’ award at India eRetail Awards 2012. The awards ceremony was hosted on February 20-21, 2012 at Hotel Claridges, Surajkund. The award is a second win for since their inception in India, after a silver award for the ‘Best ecommerce Site of the Year’ at the WAT Awards 2012. These recognitions are indicative of’s strong foothold in the eRetail industry.

eRetail awards 2012, organized by the Franchise India Group, attracted a multitude of nominations across categories. was nominated for Specialty eRetailer of the Year category and has been recognized for their business model by bagging the award. The accolade is presented to recognize a specialist in a product and service category meant for niche consumers.

Commenting on the win, Shailen Amin, Co-Founder and Chief Executive Officer, said, “All of us at are extremely excited about our second consecutive win. Following the best eCommerce Site of The Year Silver we bagged recently, the ‘Specialty eRetailer of the Year’ award recognizes and appreciates‘s single category, full-price retail model. We have always attempted to provide products and services of the finest quality to our customers and we consider these awards as benchmarks to ensure we exceed our own performance in the coming days.”

The focus of eRetail Awards is to recognize various experts who are a part of this flourishing industry. The awards aim to act as a platform for Indian players to showcase their expertise and gain prominence in international markets by acknowledging outstanding creativity and customer service.

Harish Behl, the Chairman, CEO & founder of Smile Group received the ‘Outstanding Contribution to eRetailing’ Award and the Smile Group also bagged an award for in the ‘Fashion eRetailer of the Year’ category.

For further information, please contact:

Anushka Bishen
Tel: +91-124-4131462

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