Mumbai, March 15, 2012
Strengthening its team, the popular radio station, Superhits RED FM 93.5 has appointed Rajat Uppal as general manager – marketing. In his new role, he will be responsible for strengthening the brand 'RED' and drive all marketing initiatives of Red FM.
Uppal will report into Nisha Narayanan, Senior VP Projects and Programming RED FM. Welcoming him on board, Ms Narayanan commented, "Rajat brings a very unique blend of multi-functional marketing expertise to our business. Thus with a mindset that merges into his intensive marketing experience will be of great value to our teams and client relationships. We are delighted to have Rajat on board and look forward to his work at Red FM!"
Explaining his new role at RED FM, Uppal said, "I am excited about my new stint at Superhits Red FM 93.5 as its one of the largest and strongest FM networks brand in India. Red is a young & contemporary brand known for its irreverence and its 'Bajaate Raho' positioning has clearly strengthened its emotional connect with the listeners. In my new role, I would work to strengthen the brand "Red" across the Red FM network and look at driving marketing initiatives which have the brand attitude and Innovation at its core."
Prior to Red FM, Uppal comes from Fever FM as deputy general manager- corporate marketing. As part of his role at Fever, he was responsible for managing key national campaigns for trade & consumer audiences besides spear heading online, digital & new marketing innovations.
Uppal comes with close of 10 years of marketing experience across Liquor and Media Conglomerates like UB Group, Radico Khaitan, and Reliance BIG Entertainment (BIG FM).
For further information, please contact:
Red FM 93.5