Cadbury Oreo - A bond between siblings
From The Mobile Indian
Mumbai, July 11, 2012
Brain Hunt 2012, an initiative of Dainik Bhaskar Group, under the umbrella of Bhaskar Champs Club was a national level creative contest based on ‘out of the box thinking’ for young Indians. It set another benchmark with overwhelming response of 80000 entries that qualified for the contest. This follows earlier innovative initiatives like Junior Editor 2011 which was recognized for ‘Largest Writing Competition’, with 67,130 entries by ‘Guinness World Records’, ‘Limca World Record’ and ‘India Book of Records’.
To participate in ‘Brain Hunt 2012’, the contestants had to complete 16 mind boggling activities featured in the innovative workbook specifically created for kids between 6 to 16 years of age. Questions like ‘What if ‘Bapu’ was alive today?’, ‘After a series of inventions like iPhone, iPad and iTunes, what’s next and why?’, ‘What 10 things would you like to take with you on your journey to moon?’Are example of the questions kids had to answer.
The 80000 qualifying entries included the letter written by them to the President of India, sharing their ideas on ‘How can we make India even a better country’. The winning letters were handed over to, ‘The president of India’ at Rashtrapati Bhavan during the award ceremony. The overwhelming response to Brain Hunt 2012 was recognized by INDIA BOOK OF RECORDS for ‘Largest No. of Letters written by the students to the President of India’
The idea of Brain Hunt 2012 was well appreciated by the schools as it resulting in an overwhelming participation of more than 3 Lac students from class 1st to 12th, from 3000 schools across 11 states and 52 cities of India. Basis the final check more than 80,000 entries qualified for the competition. Such activities by Dainik Bhaskar Group aims to involve kids along with their families, giving them a platform to showcase their creativity and imaginative thinking.
Vinay Maheshwari, Vice President- Sales and Market Development, Dainik Bhaskar Group said, “The journey which started with a mere idea full of creative twists and turns blossomed into some beautiful and spell bounding master pieces from the imagination of 6 to 16 years old kids, giving a new dimension to every challenge on which they were tested and tried.” He added “The smart reader engagements are carried out with a sole objective of engaging and involve our readers to strengthen the relationship. The group has successfully raised the bar with constant innovations and simultaneously reaching out to almost all household with its smart engagement proposition. We plan to continue this process and our upcoming smart reader engagements will now put higher emphasis on participation and contribution of both children and parents through such initiatives provided by Dainik Bhaskar to nurture their hidden talents”
The award function at Rashtrapati Bhavan was also attended by Dr. Bharat Agrawal, Executive Director, Dainik Bhaskar Group.
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