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Mumbai, September 24, 2012
Mumbai is incomplete without the myriad hues, electric atmosphere, abundant enthusiasm and the delicious modaks that herald the onset of Ganeshotsav. In a quirky initiative, Radio Mirchi will go a step further in helping its listeners deliver modaks to their loved ones! In association with Maaza, Radio Mirchi brings back the 4th edition of Mirchi Modak Service, to lend a special touch to Ganesh Chaturthi.
By tuning into Mirchi, the listeners can send yummy modaks to their loved ones and friends. All the listener needs to do is sms/call Mirchi RJs and tell them who you’d like to send your modaks to. Make this joyous festival even more memorable by sending modaks to anyone who has made a difference in your life - be it your teacher, your relatives, your favourite cop, just about anyone. Radio Mirchi will take the onus of gifting your Box of Modaks across the 10 days of Ganpati on your behalf.
Not only will Radio Mirchi sweeten up the merriments with the Modak Service but also adopt the livewire energy, flavour and feel of Ganesh Chaturthi. ‘Morya Mix’, an innovative Mirchi take on the Morya anthem, along with an exciting package of festive songs and content, will be played on air and and all the on-air elements will be specially re-designed to capture the collective excitement. Various anecdotes on the celebrations of beloved Ganpati through the years including the independence era and the unity of Hindu and Muslims while commemorating this Holy Festival will be portrayed through an audio series titled ‘Ganeshotsav Ki Kahaaniyan’.
Mumbaikars follow the age-old tradition of visiting the prominent and illustrious pandals across town. The celebrations seem incomplete without experience the vibrant atmosphere of live aarti of the Lord. The decorations, idols, chants and hymns will be brought alive by the RJs on the airwaves as they will visit some famous Pujas and host their shows live from the venues. The listeners will also be treated with special festive recipes on air. Radio Mirchi will add a touch of glamour as famous celebrities will come on air, wish the listeners and share warm memories with their fans!
Preeti Nihalani, Cluster Head, Radio Mirchi – Mumbai, commented on the initiatives saying, “Mumbai awaits Ganesh Chaturthi with great anticipation the entire year. It is one festival that is celebrated by people across generations and religions. As our radio station represents the voice of Mumbai, we at Radio Mirchi aim at providing our listeners with innovative and engaging content. Radio Mirchi will add zest to the festivities with its Mirchi Modak Service aka MMS that will help our listeners deliver modaks to their loved ones. From visiting the illustrious pandals to narrating stories on air, we intend to capture our listeners’ interest and give them a wide variety of choices. We hope our listeners thoroughly enjoy this Mirchi offering.”
So go ahead, tune in to Radio Mirchi 98.3 FM and join in the festivities of Ganpati Puja!
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