Press Release

POGO celebrates Chhota Bheem's birthday with Delhi kids

Section :BTL Briefs Category : Media

Media News
Delhi, April 17, 2013

It's that time of the year when kids get to celebrate the birthday of their favourite laddoo-eating superhero - Chhota Bheem! In addition to all the celebrations on POGO and, this year, Chhota Bheem is making his birthday extra special by celebrating it with some of India's less fortunate kids.

POGO pulled out all the stops to give the kids of Butterflies NGO in Delhi, the time of their lives. The event organized at Stratford University saw over 100 kids assembles enthusiastically to celebrate Chhota Bheem's birthday. The kids were thrilled to see some of the best episodes of Chhota Bheem, play exciting games, and receive ample POGO goodies!

However, the highlight of the day was the unveiling of a new character costumes from the show -Chutki! The excitement and adoration was palpable when the awesome-twosome pair of Chhota Bheem and Chutki put together a special performance for the kids. The event climaxed with the kids cutting Chhota Bheem's birthday cake and receiving photographs with their favourite superhero and his friend.

When asked, every kid replied enthusiastically, that they loved POGO and Chhota Bheem and this was the best birthday party they had ever attended! The birthday celebration not only brought smiles to the face of every kid but also gave them a memory to cherish for the rest of their lives!

Krishna Desai, Sr. Director & Network Head - Kids, South Asia, Turner International India Pvt. Ltd. said, "Chhota Bheem's birthday celebration is the biggest event in the year for POGO and kids across India. We always aim to give kids the ultimate experience by keeping them entertained through various activities on TV and beyond. This year, by associating with an NGO like Butterflies Foundation, it brought us great joy to see the faces of these kids light up when they not only met Chhota Bheem but also Chutki!"

"Chhota Bheem is an idol for children across the country and especially the children of Butterflies. We aim to instil some of the values that Chhota Bheem personifies in our children as well including bravery, honesty, humility and helpfulness. We are delighted that Butterflies has been host to Chhota Bheem's Birthday in Delhi", said Rita Panicker, Founder-Director, Butterflies.

Now every child can be a part of Chhota Bheem's birthday celebrations by participating in the Bheem ka Badaa Party contest from Monday to Friday at 1pm uptil June on POGO. Five winners will be gratified with a special birthday party organized by POGO at their homes with Chhota Bheem and Chutki as the guests of honour! Finally, rounding up the birthday treats is a brand new Chhota Bheem movie called Chhota Bheem and the Crown of Valhalla that will air on May 01, 2013 at 12pm only on POGO.

From new and blockbuster movies, to birthday celebrations of kids' favourite superhero - Chhota Bheem, the fun and engagement quotient is unlimited!

For further information, please contact:

White Marque Solutions
Palak Shah
Mobile: +919819453080