afaqs!

eKAVACH and Digital Parenting - India's first and most comprehensive digital parenting application launched!

Section :Digital Briefs Category : Media

Media News
National, July 28, 2014

Delhi-based technology start-up, Certus Technologies, has recently launched eKAVACH ™, India's most comprehensive digital parenting application as a service that is designed specially to increase parental awareness about their kid's activity online and in the social media.

eKAVACH™ is a unique mobile application for parents which offers families comprehensive safety in the online world and offers sufficient parental supervision and control over a child's activities across various digital media to ensure focused learning outcomes and appropriate usage of social media. eKAVACH™ offers unique insights about the behavior and activities of kids, when they are online and on the move, which can help parents to make better and more informed decisions about their children.

The current release, eKAVACH v1.0, focuses around internet content safety, internet time and application management. This is currently available free to all parents. Upcoming releases in eKAVACH v2.0 will include social media monitoring, IM & chat room monitoring, cyber bullying protection, phone call/SMS and phone media monitoring. eKAVACH v3.0 will include location-based services for physical security of children.

eKAVACH™ comes with a unique Parent application that allows parents to monitor and engage with their children remotely on real-time basis. Parents can receive instant notifications about their child's online activity and change settings on the move help to support a child's needs dynamically. eKAVACH's real-time filtering technology enables parents to block specific web categories, sites, inappropriate content, set appropriate time usage limits, limit access by days or times of day, and enable "safe search" to block harmful sites from search results.

This service is targeted at parents and educational institutions. The company has adopted a mobile-first strategy to offer its services across smart devices working on Android and iOS platforms and same would be made available for Windows in subsequent releases.

The name eKAVACH™ has been derived from the Hindi word "Kavach", which means a shield. Through eKAVACH™, Certus Technologies is offering a mobile electronic shield to parents to protect their children from falling prey to cyber bullying, online grooming, inappropriate web content and other forms of online security risks.

According to Prof Shefali Bakshi from Amity University, one of country's leading student and teacher counsellor and a well known personality in academic circle across the country "In the 21st century when children are tech savvy, there is a genuine need for parents to be digitally literate and also be aware of the online risks and challenges involved. eKAVACH provides a collaborative solution for parents to engage with their kids. It guides parents to set appropriate boundaries and limitations around the digital media usage and also use technology effectively. With unique parent application, eKAVACH makes the entire experience of digital parenting easier and effortless in this digitally focused world."

For further information, please contact:

Value 360 Communications Private Limited- An Affiliate of Huntsworth
Chavi Taneja
Mobile: +919953282999
Email: chavi@value360india.com