SureWaves Wins BCS Ratna Awards Second Year In A Row, For ‘The Most Innovative Technology For The Year’

Company Brief

Bengaluru, March 20, 2015

SureWaves, a next-generation media convergence pioneer, has been awarded “The Most Innovative Technology for The Year 2014-15”, winning the award for the second consecutive year, at the prestigious 6th BCS Ratna Awards 2015 held at Gurgaon. The award has been bestowed on SureWaves for its contribution as a catalyst in Broadcasting, Media, DTH, Technology Providers and Cable TV industry.

One of the most innovative Indian start-ups in recent times, SureWaves’ technology interweaves television, digital displays, mobile and internet that allow advertisers the absolute freedom to pick their audiences on a market by market basis. SureWaves’ disruptive technology is a combination of cloud-based solutions and expert customer profiling. It enables brand visibility across India in 29 states and 7000+ towns with over 450 cable and regional satellite channels that reach 90+ million households and 470+ million viewers. It ensures that, as an advertiser, one not only has the flexibility to choose their target audience; restrict advertising to a specific region; but also receives real-time data on the ads placed by them. This absolute control and transparency, provides a great advantage for existing advertisers, as well as niche brands and location-specific advertisers.

On receiving the award Mr. Mandar Patwardhan - Chief Operating Officer, SureWaves said “We at SureWaves are extremely honored to receive this award and thank BCS Ratna Awards & Aavishkar Media Group for acknowledging us as the ‘The Most innovative Technology’ this year. This award is recognition of SureWaves’ sustained excellence in the broadcasting industry. We are extremely delighted to be able to retain it for the second time in a row. We believe awards like this also motivate us to bring in more innovations to the industry”.

The BCS Ratna Awards are bestowed annually by Aavishkar Media Group and has become a symbol of excellence in the broadcasting and distribution industry. Launched in the year 2010, BCS RATNA AWARDS is India’s B&CS industry’s celebrated awards on Broadcasting, Cable TV, DTH, New Technology, and Distribution & Digital Media Industry. Determined by an expert panel of judges from the industry, the results are tabulated and audited and the winners are announced during the Awards Ceremony and Gala Evening. This year, the awards focused not only on the excellence in the traditional media but also on path breaking initiatives in the case of new media as well.

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Srishti Singh

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