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Media Brief
National, May 20, 2015
Cricket is a game that is watched by millions around the globe and cricket commentary brings the game alive on television and radio. Understanding the cricket frenzy of the country, 92.7 BIG FM, India’s No.1 and Most Trusted Radio Network through its unique proposition of BIG Googly has taken the excitement a level higher by introducing a special segment ‘Expert Advice’ by commentator Charu Sharma. Listeners will now get match statistics and updates on the go. The segment has started airing across all 45 stations in the country from 5th May 2015 to 24th May 2015.
An ecstatic Mr. Charu Sharma expressed, “This is that time of the year when cricket mania is at its peak. I have commentated LIVE from the stadium and now I will be doing it from 92.7 BIG FM studio. I will bring in the much needed anticipation before the match and analysis after the game is over. It's a new experience and I am going to enjoy it thoroughly."
Speaking on the introduction of Expert Advice, Mr. Ashwin Padmanabhan, Executive Vice-President & Business Head, Reliance Broadcast Network Limited said, “We have introduced ‘Expert Advice’ on our show BIG Googly to elevate the excitement that exists around cricket. Apart from adding the entertainment quotient to the show with Jaaved Jafferi, we thought it will be a good idea to add authentic and credible information by Charu Sharma whose name is synonymous with Cricket. His style and technical know-how of the game is unmatchable. With Charu Sharma in the studio, we are aiming to give our listeners a stadium like match experience on the go. ”
For years, the suave Charu Sharma has enjoyed the popularity of being a recognised face in Indian drawing rooms as a commentator. On ‘Expert Advice’, the ultimate in cricket commentary, in his unique style, will declare the player of the day, shot of the day and more.
For further information, please contact:
Prerna Jain
Email: prerna@avian-media.com
Mobile: + 91 97020 22244